Every day thousands of different social media posts, news articles and blog posts are shared across the Internet. This means that it’s not easy for you to get your content to go viral.
You may have something very important to say, but this is no guarantee that people will want to share your content.
You can follow the latest trends, and make sure that you are aware of all the latest industry news, in order to try and produce content that works. But this does not necessarily mean you will be successful in going viral with your content; it’s a difficult task.
However, there are some things that you should pay attention to, in order to make success more likely.
1. Think about the headline.
It’s important to remember two things;
- Not everyone who reads a headline reads the content before sharing.
- More people engage with content that has an attention-grabbing headline.
This means that the headline you create is important in helping your posts to go viral.
Headlines should normally be snappy (between five and seven words long).
They should also tell the reader what they can get; this could be anything from easy methods to clean a carpet to simple solutions for hair loss.
If you need inspiration, take a look at what marketing experts such as Glenda Wynyard have to say.
2. Tell a good story well.
There is no substitute for telling a story that grabs the attention, using accurate grammar and spelling in the process.
Think about the who, what, when, where and why of what you have to say, and make sure that all of this information comes across to the reader.
Make sure that everything you post online is written clearly and correctly.
People do not usually continue reading an article that is badly written; nor do they share it.
3. Aim content at high-arousal emotions.
In the majority of cases, content that elicits high-arousal emotions such as awe or anger is more likely to go viral.
Delve further into a complex subject and you will see that generally content that is positive tends to be better performing than content which is negative.
This article in the Journal of Marketing Research from the American Marketing Association addresses the subject of high-arousal emotions in more detail.
4. Get to the point.
Few people will continue reading a post or article if it does not get to the point as soon as possible.
There should be some relevant points made in the first two to three sentences of a blog post, for instance.
The optimum word count for a blog post or news article is between five hundred and seven hundred words.
5. Credit where credit is due.
If you use information from an online source in your article, do not forget to link to it. It helps to show that you are grateful and also helps to improve your visibility.
You should also develop a good relationship with people who share your content. For instance, it’s a good idea to follow people who re-tweet your content and to return the favor when they tweet an interesting comment or piece of content.
There is no guarantee that the content you produce will go viral, but paying attention to what you write, and how you write it, can make it more likely that you will succeed in your quest for viral content.