Is Blogging Dead in 2024? Are Blogs Still Relevant and Profitable? - ai-generated content

Today’s topic is not one of the usual things I cover. It’s quite controversial and we cover two big topics that are seemingly not connected at all, but I just wanted to make a connection between them. That’s artificial intelligence and spirituality.

This discussion was inspired by one member of Blogger Playground, our membership for bloggers, who didn’t trust AI and didn’t use it for content creation yet, but heard my perspective and is considering it. She also saw my results and is more optimistic about it now.

Also, it’s inspired by emails I exchanged with another member who is into spirituality, like me, and it’s interesting how the conversation goes when these two big topics are combined: spirituality and AI-generated content.

There are many different opinions, there’s probably no right or wrong here, so I invite you to keep an open mind when you hear what I have to say. If that’s not your cup of tea, feel free to skip this post, of course.

First, I want to share the more logical and strategic part of what I have to say. In the second part, I’ll dive into the energetics and spirituality and the role AI plays and might play in it in the future.

Then, I’m going to end the post with what one of the biggest experts in the digital marketing industry is saying about AI-generated content, and how he is using AI to run one of the best marketing agencies out there. Let’s begin.

How I went from avoiding AI to using it

First, if you haven’t heard already, I do create AI content for my blogs and I do get results from it.

Here I share how I ranked an AI written article on the first page of Google in around four days. In this post, I actually talk about two pieces of content that ranked pretty quickly and were maybe not number one in the search results yet, but they were on the first page.

I also got many visitors to the site solely thanks to that, which shows that search engines actually rank them. So if you haven’t given tools like ChatGPT a chance when it comes to creating new content, but are willing to consider that, this post is for you.

I was also against it and I only started using it last year.

I’m not tech savvy. I usually avoid any new tools that I don’t need in my business and I try to stay away from trends. And that definitely looked like one. Everyone was using it for all kinds of stuff and it just seemed too good to be true.

It seemed too easy and it could give way too big results with too little effort. It just didn’t make sense. It was unfamiliar to me, so I decided to stay away from it. But then I heard many other expert bloggers talk about it.

They tried it and they saw success with it. I took trainings, I learned more about it and I played with ChatGPT a bit to understand how it works. It turned out to be simpler than I could have imagined.

What I Do with ChatGPT

I just give prompts to the tool, which is just the instructions in the form of text. It could be one or a few sentences. I can tell it to create a draft for an article or suggest title ideas or add an introduction or conclusion to a specific article.

I can go back to an old blog post and update it by adding, let’s say, an FAQ section at the end, which is going to help rank it better. Or I can create a new piece of content from scratch based on the keyword. All these are possible and a lot more.

The benefits are that it saves time, it allows me to cover topics that I otherwise wouldn’t have the time for, and it helps me grow my sites.

I can still edit all the AI-generated content. I can add my personal touch to it and I can review it before publishing it.

This is where authenticity comes in.

I know many of you are doubting that because you just think you are giving up your integrity if you start creating AI content, but that doesn’t need to be the case.

Many big sites are doing it now, but once you really edit the piece and add a bit more to it, restructure it, remove some information or rewrite some sentences or paragraphs, it can be your article.

The tool just helped you come up with it, created a draft, the different sections, and you can now work with that first draft.

I stand by everything I publish, so there’s the integrity aspect. And ChatGPT is much better than us when it comes to gathering a lot of data and organizing it well.

Some good examples of that are the two articles I mentioned that already ranked well quickly. One is a list of 100 journal prompts, which would normally take me ages, and I wouldn’t even finish the guide, I guess. It’s just too much work.

But with AI, you get it in literally seconds, and the content is original and as valuable as if you write it. At the end of the day, you still do your job as a blogger. You create the content your audience needs, and you help rank it better so it can get to the people who need it the most.

The Proof That Search Engines Trust and Rank AI-Generated Content

Another thing you might be worried about, which stops you from creating AI content, is that search engines won’t trust it and they won’t rank it. But after one of the big recent Google algorithm updates, it’s also clearly stated that Google takes AI-generated content as seriously as that created by humans. So don’t worry about whether or not search engines will rank your content written with an AI tool.

Google actually created their very own tool, which many people use, so they really believe in that. I don’t know how that’s going to be in the future, but this is the case now.

There can be bad sites written by people, and there can be really good sites built with mostly or only AI content.

So it’s all about the quality and relevance of the content, which have always been two of the key factors Google looks for when crawling pages on the internet.

AI and Spirituality

I want to share with you what I wrote to that member of Blogger Playground, who is very spiritual, who was talking about the possible dangers of artificial intelligence and where that could take us, and the role it plays in the spiritual war that is happening right now.

Here is how I summarized my point of view, what questions I came up with, and what I reflected on.

I said that we’re souls that came to the 3D reality to have a human experience. AI is now such a part of it that it’s hard to ignore it.

A new thing like that makes us ask ourselves new questions, which is ultimately good for our growth as it leads to the brain making new connections and coming up with new answers. This can then create a new reality that will be adjusted to the outer changes.

It also creates a new level of uncertainty though, but we’re adaptable and we can find ways to thrive into any uncertain environment.

Here are some questions that can come out of this.

Eye-opening questions I asked myself

  • What is AI trying to teach us about ourselves?
  • What part is it going to play in the spiritual war?

Like any weapon, if that’s what you want to call it, if you see it as dangerous, it can be used for good in the hands of the right people and for bad in the hands of the wrong ones.

Money was probably only seen this way once and still is by many individuals.

  • Would life have been less complex without the existence of money?
  • Would there be more peace on earth without currency?

Once it got into the hands of the wise, innovative and deeply spiritual people though, wonderful things began happening. And once those people built the skill of making more money, more of it was used for good causes. So could the same happen with AI?

We might not be able to trust anything created online because it can be AI-generated content, but it’s not like there was ever any form of certainty for the sources of anything online.

And let’s think about the ways in which the rise of AI triggers us. That shows us what we need to heal.

  • Do we not trust it because we lack self-trust deep within?
  • Do we think it will take our freedom away?
  • And if something could take it away at any moment anyways, were we ever free in the first place?
  • Do we fear it will change the world in a bad way?

Any transformation carries risk.

  • What if a long time from now we look back and we see this was the only way the Internet could have grown into something more accessible, more innovative, more authentic even?

We just don’t know how yet. But the how and when were always up to the Universe. We just have to keep in mind the what and why. And the answers to these are found in our heart.

It sounds scary to imagine a day where AI thinks like a person, is self-aware and conscious in some way. But it is scary for me already that so many decisions and the free will of people in many countries are dependent on dictators and politicians who don’t focus on the greater good but have their own agendas.

Keep in mind that I’m just exploring some ideas here. It’s been a while since I challenged myself with such questions with a focus on the collective.

It’s uncomfortable but in a good way. I would actually like to read a book on the topic, something written by a smart person, an objective perspective and who shares how AI has changed the world already, some predictions and how it affects different industries.

So if you have some recommendations, let me know. For now, I haven’t found anything that I feel called to read.

One thing I don’t like about how AI is being used

That’s how it’s used for quick money. And while it’s possible to actually get great conversion rates on socials, for list building or any other type of lead generation, I’m talking about the people who don’t get the results but use AI to promise others quick wins in terms of leads and profit.

But can I blame the new piece of technology if that has always existed in any industry? With any possible thing that has been used as a tool, whether it’s your mindset, relationship, health or business.

Any trick or secret strategy can be sold well and there are many ways to use a special tool such as AI to promise the results people deeply desire. That’s not authentic and it lacks integrity.

So it’s not a business model that can survive for long. But just thought I would share this.

Also, the people who do fall for these get-rich-quick schemes often haven’t done the mental work necessary to take responsibility as a business owner. To operate with integrity, to live by your core values, to look at sales and money in a specific way, to provide value first before you get paid, to be building genuine and lasting relationships with your customers.

If they work on this, they will also find sources of information online and mentors that share honest information, proven strategies and have a customer first approach.

And let me finish this post by going back to the more logical and practical meaning of all this.

What one of the top marketers says about AI

I was just listening to a podcast episode with Neil Patel who is one of the biggest names in the digital marketing industry. He was recognized as a top hundred entrepreneur under the age of 30 by President Obama. Forbes says he is one of the top 10 marketers in the world, an Entrepreneur Magazine, one of the 100 most brilliant companies.

You may know him from Crazy Egg, Kissmetrics and other multi-million dollar companies. from his website NeilPatel.com or his current biggest project MP Digital, which is an award-winning digital marketing agency.

My point is that the guy knows marketing and it’s interesting what he has to say about AI.

The interview with him I listened to is on the Founder podcast by Nathan Chan and Neil talks about how he is using AI when it comes to SEO.

Most people use it for content creation and keyword research but he mostly uses it for analytics – to analyze and organize the data. Then the team can use it to make more informed decisions so they can adjust the marketing to be more profitable. But AI doesn’t make changes to the campaigns, it just gives them insights.

An example would be to use it to save on ad spend and be more efficient. Neil thinks that’s the real money in AI.

He likes the idea of using AI to update your old content and improve its rankings which, as you may know, I’m a big fan of. I spent most of 2023 updating old blog posts on Let’s Read Success to grow the traffic.

When it comes to creating new content using AI tools, Neil isn’t a fan of just using it to write 500 new blog posts because that content is not going to be good and people won’t read it. Instead, he would use it to modify blog posts or create new ones and have a human modify them.

Can AI do the work for you?

Many people also say that AI can do the work for you, but Neil thinks it’s not there yet. It’s a helper instead.

It’s no magic pill and it can’t solve all your problems in business. But it can help you with at least 30 to 50% of the job and that’s a pretty big benefit.

His prediction for the future is that there will be a shift from AI-generated content, and many people will actually start creating content manually again because the ROI is better.

He also believes companies need to have a culture of being okay with AI and having their team members experiment with AI but in safe ways. That means, for example, not sharing any private data such as customer details.

Also read: How Casey Botticello Built a Portfolio of Blogs & Scaled an AI Site to $25K/Month

Are we underestimating or overestimating AI?

Another thought he shared is that people overestimate AI in the short run. They believe it can do everything but once they start working with it, they quickly realize that’s not the case.

In the long run, they underestimate it and it can do much more than we can imagine. So that’s something interesting to think about.

The final verdict

Should you publish AI-generated content? That’s totally your choice and it also depends on your blogging and business goals as well as how you feel about all of this.

For me, the answer to this question is yes but in a specific way that still involves doing business according to my values.

Let me know what you think. That’s one of the most controversial topics I’ve discussed but I don’t want to stay away from it simply because many people won’t agree.

There is no wrong or right here, just different perspectives. So thank you for reading this and keeping an open mind.


Prefer to listen to this post instead? Tune into the episode below:

Should you publish AI-generated content? Learn my take on that, what marketing experts are saying, and how this relates to spirituality: