Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student.
Get the book here: https://www.amazon.com/dp/B0C7N66NGN
It’s time for the final stage of the Dream Offer Method – Action. Now that you’ve presented the value of your offer and have made it as desirable as possible, it’s time to encourage your ideal students to take action. In this part, we’ll talk about 2 of the main elements of your offer – scarcity and urgency (these go together), and objections.
Scarcity and urgency are something you’ll utilize when you launch, they are sales techniques that work really well. And sales objections are any reason the potential buyer has for not buying your product. Learn more about them, why they are a good thing, the different types of objections and how to handle them well.
Why use scarcity and urgency
Examples of scarcity in launching and marketing
How to use urgency in your launch
How to utilize waitlists for your product launch
Sales psychology in action
What’s a sales objection
Why objections are a good thing
The different types of objections
What to tell potential customers who think they can’t afford your program
What to do when people don’t trust you and your course
How to help people make time for your course
How to handle people’s objections to joining your program
What are product-specific objections
Ways to handle objections and where to add that on your sales page
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