A business exhibition can be a great way to showcase your company and get new leads – if you know what you’re doing.
Here are 4 ways to do it right:
1. Do-It-Yourself Is Not Always Doable
Making the decision to DIY might save some money upfront, but in the long run, it can cost much more than hiring professionals to take care of all aspects of your event.
Exhibit designers and trade show planning experts have all been successful in this area and know exactly how much work is involved when putting together a successful event. They also understand how to work with other trades such as AV providers or printers who may not be as familiar with the exhibit industry.
Working with a professional will ensure they understand your brand and messaging, as well as what you want from your exhibition stand.
2. Location, Location, Location
Doing some research into where would be best for holding your event will save you a lot of time and effort in the long run.
A good location is easy to access for all attendees within a reasonable distance – whether it’s by road or public transport – and has plenty of parking available nearby.
It should also have enough space for attendees at your event, so you don’t have people squashed on your stand.
Finally, there are a number of reasons why trade shows can be a successful marketing channel for companies. For example, well-designed infinity exhibits will make sure that your business brand stands out from all the rest.
3. Get Planning
Spend time researching who will be attending your event before booking your stand. Do they fit with the kind of clients you want to reach?
Don’t just assume that because it’s industry-related, all attendees are right for your business.
Instead, work with your exhibition planner to keep track of who’s attended previous events, what businesses they worked with, and if their profile is a good fit for you.
Spend some time researching the location, too, so you know exactly where you’ll be parking, how far it is from the event entrance, and any potential issues that could arise on the day.
If you’re traveling from further away, ensure there will be adequate facilities for your staff on the day, including food, shelter, and toilets – if not included in your stand package!
4. Don’t Forget About The Staff
If you’re planning to have staff at your stand, you need to ensure they are well versed in the company’s messaging and have all the necessary information to answer questions. Ensuring they’re all fully briefed will help keep them focused on the job and prevent any mistakes which could cost you leads.
Prepare a schedule for how things should run at your stand and prepare extra materials and contingencies if required. It’s worth devoting time and effort into these preparations as they can make or break how well attendees see your business.
In addition, detailed booth plans with tasks allocated ahead of the event will let everyone know where they should be and what needs doing without too much fuss!