Working from home with your own eCommerce business is a great way to gain financial freedom and creative flexibility each day while at work.
Choosing the right eCommerce business idea that provides you with profitable opportunities requires a bit of research and a thorough understanding of the eCommerce market.
Before developing and launching your eCommerce website, there are a few elements to keep in mind to ensure you are on the right track to success.
Determining your target audience is the first step to launching an eCommerce business whether you have plans to provide products or services.
Consider the type of consumer you want to reach and the desired industry you want to get involved in.
Research the longevity of the most popular products within your preferred market along with the demographics of those who frequently purchase them.
Once you understand the basic demographics (age, gender, location, and interests) of your target audience, consider price sensitivity regarding the items you plan to manufacture and stock.
If you are seeking a high-profit margin, opting for electronics or large items is highly recommended. When you are interested in widespread sales, seek solutions that are low-cost for both manufacturers and consumers.
Motivating users to make a purchase on your eCommerce site is one of the most challenging aspects of running an online business.
Without purchase motivation, it becomes increasingly challenging to incentivize users to complete the checkout process.
When you are unable to generate a steady income with the products you represent, it is difficult to remain in business, even if you have high-quality items and a positive reputation in your market.
Research your top competitors before getting started with an eCommerce business of your own. Some of the biggest outlets to research before settling on the type of products or services you offer include:
- Trade Magazines: Trade magazines provide valuable insight into the depths of target markets and industries you are most interested in. Subscribe to magazines that are most relevant to the eCommerce business you want to launch to collect manufacturer contact details along with insider tips that are useful for your online presence.
- Competing ECommerce Sites: Competing eCommerce sites are some of the most valuable tools to utilize when researching industries you want to get involved in. Spend time browsing the navigation areas of your top competitors while subscribing to available newsletters and following competitors using social media.
- Product Directories: Product directories are optimal resources for anyone interested in learning more about a specific market or industry.
Social Media Presence
Research the social media presence of your top competitors to learn more about their marketing tactics and preferred communication methods.
Take note of sponsored posts, ads, and sponsorships that are prevalent within your industry to make effective contacts when networking and expanding your reach.
Keep track of social media posts that garner the most interaction (including likes and shares).
Subscribe to Competitor Newsletters
Subscribe to newsletters that your top competition offer using their official website or their social media pages.
Dedicate time to reading and reviewing each email campaign you receive from your top competition.
Study the messaging, copy, and imagery used within newsletter emails to gain a competitive edge once you launch your own competing newsletter subscription option.
Review Your Business Plan
Review the business plan you have crafted for your eCommerce company and make any necessary changes to optimize your ability to generate sales.
Consider which marketing methods are most effective for the industry you represent and the target audience you want to appeal to with your products.
Bringing Your Product to the Market
Bringing your product into the marketplace is one of the last steps to finalize your eCommerce business.
Some of the most popular choices available when choosing products that are right for your eCommerce presence include:
Dropshipping allows you the opportunity to sell products without stocking your own products or maintaining inventory on your own.
While drop shipping is a great way to get started with an eCommerce business, it is limited when it comes to maximizing profits and creative freedom.
Manufacturing your own products provides creative freedom and flexibility when setting prices and choosing materials.
Seeking out a high-quality manufacturer is not always a simple process, but leads to long-term results and benefits.
- Homemade Products
Using homemade and one-of-a-kind products is another way to launch an eCommerce business.
While homemade products can offer a higher profit margin, it is important to keep scaling in mind if your items become popular or in-demand by a much wider audience than you originally anticipated.
Professional Magento Development
Once you have a clear focus on your eCommerce business, consider hiring professional Magento developers to create a professional, robust, appealing layout for your official website.
Professional Magento developers are well-versed in developing eCommerce platforms that are responsive, mobile-friendly, and aesthetically pleasing. Working together with professional Magento developers is a great way to get your online business off to a great start.
With the right product idea, launch an eCommerce business that generates a steady passive income as you continue to grow and scale your online presence.
While launching an eCommerce business idea is not as simple as choosing a product and raking in profits, it is possible with enough research and an understanding of your target audience.
Bonus: How to Boost Business Revenue
Every business strives to increase their profit margin to run their operations, expand services and offer more to the customers. But this is easier said than done, especially in today’s environment where competition is stiff.
Businesses don’t foster if they don’t get enough sales and when there aren’t enough sales, the revenue is bound to decline. However, that’s not something which cannot be changed. It takes a few effective strategies and creativity to bring in more sales and boost your business revenue.
Here are 5 ways to boost your business’ revenue:
1. Invest in Online Marketing
A smart move to capture the audience and generate sales is to target people over the internet.
There are more than 3.2 million active users who use the internet, and the number is only growing with more and more people now having access to the web.
These people are your target audience and you only need to reach them to be able to give your business a boost. However, simply spending money to market a business won’t bear much fruit, marketing needs to be done in the right manner.
Social media is a savior that has been providing businesses with the countless advantages they’ve been dreaming about. The best thing about it is that there’s little to no investment when it comes to engaging with customers on social media.
As per statistics, it only takes 5 engagements and creative/informative posts on Twitter and Facebook to do the magic and attract users to your business.
Social media can help bring audience to you, but then it’s up to your services and products to convert them into successful sales and earn good revenue.
2. Automate Processes Where Possible
How you manage your business gets to play a very important role in how much money you make or how much money you save.
For example, a business having a manual system of taking orders, keeping track of sales information and maintaining inventory will face time-related issues and increased costs. This can be solved by automating business processes where applicable.
A lot of businesses prefer to use an inventory management software to automate processes. Such tools help to reduce overhead costs, speed up processes, decrease complexity and in the end, increase revenue by speeding up the overall flow of the business.
You can also use artificial intelligence to ease workflows.
3. Listen to The Customers
Increasing business revenue requires to look into a lot of things but most importantly, it requires to make the customers content with your products/services.
A lot of businesses make the mistake of not delivering what the buyers need. Hence, they keep on losing customership, get lesser sales and the revenue keeps on dropping.
Nokia is a good example of this. The company did not change with changing times and today is at the bottom.
If you’re a small business looking for ways to grow then it is time to add new products to your arsenal. You can engage with customers by creating polls on your social media profiles and determine what they need.
Mature businesses should also engage with customers to determine if the products they’re offering are enough or do they need to replace a few old ones with new ones.
4. Target Custom Audience
One of the fastest ways to generate revenue is to talk to customers who are interested in your products. SEO can help you find such customers if you optimize the content for a relevant audience.
Hire SEO professionals to target a custom audience so that you can have increased sales and generate more revenue than before.
5. Offer Discounts
There is a large number of people who look for discounts on various products and services.
In fact, about 20% people agree that there is a high chance of them buying a product – even if they do not need it – if the product is offered at discounted rates.