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Scalability is one of those terms that’s thrown around in the tech world and business world regularly. But what does it actually mean in practical terms? 

The term scalability refers to the growth potential for a business, and also the business’s ability to adapt to changes and marketplace conditions while growing.

If your establishment cannot adjust to various changes in the market, meeting the demands of customers becomes a challenge and the risk of going out of business increases. 

There’s no doubt, as a business owner or tech entrepreneur, you cannot overlook the importance of scalability if you want your enterprise to thrive.

Scaling Improves the Ability to Meet Current Market Demand

It may seem obvious that the tastes and preferences of buyers are not static. A product or service that is in high demand today may not be a necessity in the future, or better versions of the same may be available in the coming days. 

The implication is that if you do not adjust your business operations in line with the current demand in the market, you may not meet the expectations of your customers.

Current trends will also impact the tastes and preferences of different buyers, and that is something you cannot afford to overlook. Embracing scalability allows you to adjust your business activities so you can meet the requirements of both potential and existing clients.

Scaling Promotes Growth

The idea behind scaling your business is the expansion of your operations. As your entity grows, your client base will expand, you will need more resources, and likely a larger team. 

If your firm cannot handle the increase in customer and data volumes, and if you cannot avail the necessary resources for addressing such needs, the efficiency of your firm may be tenuous.

An inefficiency of your workforce and overall operations will yield a bad reputation from the public, which eventually bears a negative impact on your relationship with customers.

Prioritizing the scaling of your business operations will position your growing company in the right direction, towards accommodating a surge in clients and data.

Scaling Encourages Automation

One of the things that tops the list of priorities for entrepreneurs focused on consistent growth and scaling is automation. Expanding your business without automating the core functions of your establishment, is difficult, and in most cases, unnecessary.

Automation is often at the core of the growth in both small and large enterprises, for the simple reason that it frees up time and business resources. 

One of the advantages of automation is that it lowers expenditures, thereby strengthening your company’s financial base, which is part of the necessities for business expansion.

3 Business Scaling Pitfalls to Avoid, and Practical Solutions

Starting a business is not easy, and neither is scaling a business. The excitement of expanding your establishment can cause you to make common mistakes. 

Fortunately, there are simple solutions to these challenges.

1. Hiring Incompetent Candidates

Your business is only as strong as the people you employ. Understandably, some business owners rush to hire individuals who do not understand the value and vision of their entities,  because they need to expand quickly.

This tends to be counterproductive, and can actually slow business growth, or lead to internal crises. Hiring the wrong people which means that the prospects of growing your operations may never become a reality.

Solution

As you consider potential candidates for various positions within your growing firm, focus on those who have the right attitude and those who will support the vision of your company. Finding someone who’s the right cultural fit is just as important as finding someone with the right skillset. 

If you lack an understanding of the hiring process, you should consider engaging a hiring firm that can match the requirements of your entity with the right job applicants.

2. Building without A Strong Foundation

You cannot grow your enterprise without doing the necessary groundwork. Preparation is critical if you want your business expansion plans to be a success. 

If you jump the gun and try to grow your company or startup with a weak financial base, incompetent workers, and without the necessary tools in place, you are setting yourself up for failure.

Solution

As your business prepares to take off, you should look to automate some core functions of your enterprise. Automation frees up your time to focus on the building blocks of your company, so growth doesn’t come at your expense.

Streamlining your finances and bookkeeping through a service provider like Botkeeper will ease the burden of menial bookkeeping tasks, freeing up precious time to focus on other areas of growth. 

Automating some of your marketing tasks through platforms like Hootsuite, Hubspot or Constant Contact can also free up your marketing and sales team’s time, so they can focus on attracting and converting new clients.

Building on a strong foundation when scaling your operations promotes success, and automation makes it easier.

3. Pursuing The Wrong Growth Opportunities

Developing new products or introducing specific services without doing your homework first is a step in the wrong direction. You cannot expand your operations without listening to your customers because doing so will direct your attention to unprofitable growth opportunities.

Solution

Gathering feedback from clients and potential clients is imperative before introducing new services or products.With the right data and feedback from customers, you can focus on the development of custom solutions that meet the requirements of your clients.

Consistent scaling of your enterprise is possible when you adopt the right strategies, hire the right people, and use automation to promote efficiency. You didn’t make it this far only to make it this far.