The following article contains affiliate links.
Many bloggers and online business owners have created marketing and sales funnels but think the work stops there. They skip something just as important – starting conversations with customers.
That’s where conversational marketing comes in. Anyone who wants to drive engagement, have loyal customers and make more sales should use it. It’s about having one-on-one conversations with your customers while they are on your website instead of making them wait to get a response.
Marketing through conversation is an absolute must because:
- One-on-one interaction is key to forming relationships with readers and customers;
- It resembles real communication as each question is one at a time;
- It improves the website user experience;
- You get the information you need from your audience and get to know your customers better;
- It’s a proven way to convert more traffic into leads.
So how can you have those conversations with customers on your WordPress site? Through chatbots and conversational forms.
You won’t ask people to go through lead capture forms and wait for a response anymore. Instead, you’ll have an automated conversation with them and ask them questions based on their previous answers.
Conversational forms provide a fun and interactive way to communicate with potential customers.
Typeform vs WPForms
So far, the most popular solution was Typeform. Now there’s an alternative – Conversational Forms by WPForms.
WPForms offers some unique features such as user registration, custom captcha, signature addon, form abandonment addon, and geolocation data.
It’s user-friendly, cheaper and ideal for beginner bloggers and WordPress users.
There are built-in templates but you can also customize your own form in minutes.
Here’s a demo of the tool.
Conversational Forms is only 1 of the many features of WPForms.
WPForms is the most powerful WordPress form builder used by over 2 million people. It’s also considered one of the easiest form plugins to use. Its features include:
- Drag & drop form builder
- Form templates
- Smart conditional logic
- Instant notifications
- Multi-page forms
- Allow users to upload files with their form submissions
- User registration
- Spam protection
- PayPal and Stripe addons
- Custom captcha
- Geolocation data
- Connect with MailChimp, AWeber, GetResponse, Constant Contact, Drip or Campaign Monitor
- Surveys forms
- Landing pages
- Save data when the user is offline
You don’t need any coding knowledge to create conversational forms with WPForms.
You simply need to have the WPForms plugin installed, go to Addons and look for the Conversational Forms Addon. Once you activate it, you can enable that option for any new or existing form created with WPForms.
If you’re ready to start a real conversation with your website visitors and learn more about them, create your first conversational form using WPForms.