Why and How to Create a Resource Page for Your Website (and What I Included in Mine) 44

Why and How to Create a Resource Page for Your Website (and What I Included in Mine)

A resource page is something every experienced (or newbie) blogger and website owner should build and publish at some point.

It might become your second most visited page, like the case with Pay Flynn from Smart Passive Income. Here’s how his looks like.

Let’s talk more about what such a page is exactly, why your site, brand and monthly income can benefit from it a lot, and what to include in it to make it useful (using mine as an example):

What’s a Resource Page?

That’s a page on your website dedicated to sharing the tools you’re using and/or recommending.

It’s where you can freely include your affiliate links, as these are also products and services you trust.

Some people do this quite genuinely and only list what they are happy with, what tools they need to run their website successfully, and what third-party platforms they have tried at an earlier stage in their journey. That’s also important as you’ll probably be many steps ahead than most of your readers, and to make a resources page useful, you’ll need to include tools for beginners too.

Why You Need Such a Page?

Regardless of what your niche is, you desperately need such a page.

Here are the benefits of having a resource page on your blog or website:

  • You nurture your relationship with any visitor by sharing exactly what you’re using, so that they don’t need to look for it but can just try the same tool and see what it does for their life/business;
  • You’re authentic – that’s yet another step to sharing all aspects of what you’re doing, which is highly appreciated these days;
  • You’re seen as an expert – with such a page in a visible place on your virtual home, you show that you have experience in this and can suggest what others should be doing too to get the same results;
  • It might lead to big things – every new page is an opportunity for you to be found by all types of people, and receive offers you never expected;
  • More chances for traffic – such a page, when done right and with enough resources added to it, will get more shares on social media than a standard one.
  • Another chance for monetization – it’s yet another place on your site to make money the smart way. Depending on what your current monetization strategy is (ads, affiliate marketing, membership, your own products), you can easily add these in the appropriate places on your resources page.

Getting Started with Your Resource Page

Create and publish it today, and you’ll be updating and optimizing it all the time.

That’s how I did it.

The LRS Resources page existed before, and there I listed one third of what you see now. It wasn’t that organized either.

the letsreachsuccess resource page

Decided to finally give it a makeover just recently, so I added a ton of text, more tools, a whole new section (special offers, again following Pat’s example), clickable table of contents in the beginning (using simple html in the text editor in WordPress), formatted it better, optimized it, etc.

That’s an ongoing process, though.

It feels so good to make something old better.

So my page currently has around 2500 words of content on it. Mostly tools and a description for each.

It took some time to categorize that. But I’ve got experience mainly from my Start page, which some say is pretty well-organized.

When there’s a ton of info you want to share, the key is to make it easy to understand for the visitor. Otherwise, they just land on a page that’s overwhelming and confusing, so they might just leave.

Don’t overthink it. Just give it the name ‘Resources’ right now. That’s the only thing you need in the url anyways.

As for the official title, you’ll think of a longer and better one later on.

My current one is My Top Personal and Business Growth Resources (+ Exclusive Deals)

What Can You Include in a Resource Page

4 Apps That Can Make You More Productive at Work

You can have one such page for every topic you cover on the blog, but let’s begin with one official summary of your toolbox.

Over time, if it performs well, you might create more for each category and include anything you can think of.

Make sure to include not just the actual tools, but also resources, which might be what you read, watch and listen to that inspire you to do the work you do or be the person you are.

That’s why I’ve shared both the exact plugins, websites, reports, apps and services I use to have and run a WordPress website, create content and podcast episodes, sell products and more.

But in the beginning it was all about the books and blogs I’ve read that left a mark in my life, and the podcasts I’ve been listening to for years. I genuinely love these and wanted to share them with others.

The resource page was also more personal growth oriented before, now it’s more about online biz and entrepreneurship. These go together for me now, so I can’t help but recommend tools for both aspiring freelancers and business owners.

Some might visit it just because they are curious about what I use in my work. Others, might go there for the exclusive deals.

So, here’s a list of what I currently have on my resources page:

  • Blogs
  • Podcasts
  • Books
  • Tools for site owners

Sharing the content management system I use, the hosting company I work with and some of the most trusted plugins and the theme I use. There’s also resources for site monitoring, email marketing, SEO.

  • Ecommerce

For now this section consists of only 2 platforms to build an online store with, and 2 payment gateways.

  • Tools for Writers and Bloggers

This is about the content creators, as not every site owner writes it himself, or needs content in the first place.

  • Tools for Podcasters

Only those having a podcast or interested in having one will click this subheading in the table of contents provided in the beginning.

  • Outsourcing

Listing the places where you can hire freelancers to help you out with one project, or work with you full-time. It’s also where freelancers can find work.

  • Exclusive Deals

The affiliate links are mainly here. I think it’s a practical section, and the opposite of aggressive promotion. It’s placed in the end, and only those interested in checking them out will get there. If they end up using one of the things listed, I’ll earn a small commission for the referral. Fair play.

Currently, this includes a Bluehost offer for those wanting to start a site or blog, a free month for podcast hosting with Blubrry, up to 90% off on online courses on Udemy, and more.

***

So that’s pretty much it. Hope you’ll consider adding a resource page today. And if you have one already, think about adding more content and sections, categorizing it better, becoming an affiliate for some of the products or services that you’re offering, and making the page look better with the right type of formatting.

Here are 2 more great resource pages for you to check out:

Problogger’s Recommended Blogging Resources and Tools

Niche Hacks: Must Have Essentials

Are you ready to start a blog?

If you are, you can sign up for Bluehost today by clicking here.

They are the hosting company I’ve been using on Let’s Reach Success since day 1, and one of the most popular ones worldwide. Famous for their one-click WordPress installation (I’ve described here how exactly to set up a WordPress site with Bluehost), free domain name, and affordable packages for beginners.

By starting a website with them through my link, I’ll earn a small commission. This adds no cost to you, but helps keep this site sustainable.

If you wanna know how exactly to start your first blog, here’s a guide for you.

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The Five Elements of Flawless Customer Experience 35

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Time
Understanding
Ownership of Emotions
The Unexpected
Follow-Through

Time

When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.

Understanding

How to Use Content Marketing to Boost Your Business 6 Marketing Influencers You Must Follow

You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”

Follow-Through

You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

***
Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.