5 Tips on How to Create and Sell Online Courses 31

5 Tips on How to Create and Sell Online Courses

This is a guest post by Michelle Gonzalez, a highly-experienced blogger and SEO copywriter, writing business blogs for various industries such as marketing, law, health and wellness, beauty, and education, particularly on e-learning platforms such as www.teachable.com.

Online courses offer several advantages for learners, making them a great alternative to traditional education.

Despite the popularity of online education, however, not all of the courses on the e-learning platform can be considered effective and successful.

If you are considering developing and selling online courses or if you have already been offering online courses but find it challenging to get your target market to notice your classes, here are some helpful tips on how you can successfully create online courses that sell.

1. Find a Need.

Think of something that people will pay for to be able to learn, may it be knowledge in a certain field or skills that will enhance their craft.

Online courses will only sell if they are able to offer a solution to problems.

For instance, a website development course enables people who do not have enough experience in this area learn the basic knowledge and skills that will enable them to build a website which they can use for their business or will help them build a career offering website development services to other business owners.

2. Identify Your Target Market.

For you to be successful in creating and selling online courses, it is important for you to establish your target market.

Do you want to offer online courses to a large market with several competitors, or to a smaller niche with fewer competition?

Whichever you choose, you will need to study the market very well and know their behavior – what do they want, how do they use the internet, where would you reach them, and what would motivate them to sign up for your online course.

3. Customize Your Online Course.

Create your online courses with your target learners in mind. This is only possible once you have taken the time to identify your target market and do your market research.

Keep in mind that your online students need to be interested in all of the modules so they can successfully complete their online course, so be sure to include various media in your online course, such as videos, infographs, slideshows, audio recordings, and illustrations, so they do not get bored.

Also, include online communication channels, such as emails, chats, and forums, to make it easy for them to send their questions, check course updates, or access IT for assistance.

4. Offer Flexible Terms and Options.

One thing that makes online learning more appealing than traditional education is the flexibility it allows its learners.

Provide your target market with several terms and options that will cater to individual needs and circumstances. For instance, you may want to offer several date and time options for project deadlines or teleconferences to attend to online learners from different timezones.

You may also want to offer several different packages for your online courses so your learners can choose which one is the best for them given their skills level.

5. Implement a Great Marketing Strategy.

Marketing is an integral component of an online course’ success.

You will need to carefully plan an effective marketing strategy for e-learning platform so your online course gets noticed by your target audience.

Aside from getting noticed, your marketing should also be able to persuade them to actually purchase your courses. Budget is no longer an issue, thanks to so many social media channels like Facebook, Twitter, YouTube, and LinkedIn where you can post your announcements and share information to build followers.

By following these tips, your online courses can now more effectively compete among the other e-learning courses that are competing for the same market.

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The Five Elements of Flawless Customer Experience 6

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Time
Understanding
Ownership of Emotions
The Unexpected
Follow-Through

Time

When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.

Understanding

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You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”

Follow-Through

You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

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Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.