Enough is enough. You’ve read the guides to success as an online course creator. You’ve scrolled through the success stories and thought, “If this guy can do it, then why not me?” you might even have some killer product ideas already. It’s time to walk the walk.
The way you see it, through running an online course business, earning a six-figure monthly income is now within reach. After all, the business model, if done right, can certainly fetch you a six-figure income.
Now that you’re pretty much decided on pursuing the business venture, let’s talk about the tools that you need to succeed in your endeavor. Are you ready to do this? Let’s get down to business.
The Kajabi platform is an all-in-one solution for those who want to start and maintain a business selling online courses and premium membership communities.
With the help of Kajabi, you can run your entire business in one place: You can allow access to your course, coaching, training and whatever other digital products you like. Here are some of Kajabi’s key features.
- Website themes
The platform has professional-looking website themes to help you create a stunning website for your business.
- Product templates
Kajabi has premade templates, called “blueprints” that you can use so you can easily and efficiently turn your ideas into actual products with structures that work.
There are currently over 20 product templates, which makes it easy to find what you want, tweak it to fit your content and go live quickly.
Once you’ve selected a template, you can start replacing the placeholders with your content.
- Marketing features
The platform has several, powerful marketing features that you can use to get more subscribers for your online courses.
One of Kajabi’s marketing features is the “Pipelines.” It is a visual editor that you can use to create marketing/sales funnels.
With your premade funnels, you can run your marketing and lead nurturing campaigns automatically. But the pre-built pipelines are just your starting points, as you can also edit them as you like and build them from scratch.
These are just some of the many features that you can leverage when using Kajabi.
With these features, it’ll be easier for you to create, market, and grow your online course business.
There are a lot of use cases for video recording tools like Loom — especially if you’re going to run an online course business.
You can use Loom to record your tutorial videos, welcome your new subscribers, deliver updates, collaborate with your students, etc.
The best part is, Loom’s interface looks very easy on the eyes. The “picture in picture” format, displaying both your shared screen and your talking head, is great for educational contexts.
Recording looks clean, crisp, and it doesn’t look overwhelming at all.
Whether you’re recording a tutorial for your subscribers, or you’re creating a welcome video for those who just enrolled in your course, the process of creating a quick video becomes insanely easy with the help of Loom.
Other key features of Loom:
- Loom has a “Do Not Disturb” feature, so you won’t have any interruptions when recording your screen.
- The platform has video and recording keyboard shortcuts to make it easier for you to record your videos.
- Loom also has a reporting feature so you can determine how long your subscribers watched your videos.
- Loom has app integrations.
If you’re selling courses for more than a few dollars a pop, which you should, then for the most part, people are not going to subscribe right away. That’s why you need a good way to nurture leads over time.
There is a lot to be said about Drip and its email automation capabilities, but here are some of the top benefits of using this solution:
- Multichannel engagement
Email is just the beginning, as Drip allows for many more touchpoints. You can engage with people through email, Instagram, Messenger, SMS and more. This increases your reach considerably.
- Customer data and personalization
The platform allows you to store all data from your storefront in one central place so you can follow up and upsell more effectively.
Read also: 3 Powerful Ways to Use Personalization in Your Marketing
The platform has a reporting/analytics feature that helps you determine which among your strategies are working, and which aren’t. Drip also allows workflow split testing, so you know which among the experiences you set out for your audience are driving the best results.
The best part is, if you’re using Kajabi as the central hub of your online course business, you can integrate Drip into your Kajabi website.
You can collect leads from your Kajabi forms, then forward them to the workflows you created using Drip. On the other hand, Kajabi’s built-in email automation engine and contact management features are pretty powerful unto themselves, so Drip might be a better option for people who use more sparse digital product delivery solutions like Easy Digital Downloads for WordPress.
With how Drip can do wonders for your online course business in terms of helping you convert your website visitors into actual paying subscribers, you stand to gain from integrating both platforms into your online course business.
Read also: How This Student Became a Full-Time Blogger and Gets Paid to Pin Every Month
If you are dead serious about growing a successful online course business, then you can’t shy away from investing in paid ads.
Without running paid ads, you only give yourself a handicap over your competitors who are religiously running (and optimizing) their paid ad campaigns.
To help simplify running your ad campaigns, you can use an online tool like AdRoll.
While you can book retargeting ads directly from Google or Facebook, you won’t be able to build out sophisticated cross-channel ad funnels unless you incorporate a multi-channel ad management platform like this.
AdRoll helps you identify your customers, reach subscribers over hundreds of channels/networks, and measure the results of your campaigns — all in one, easy to use platform.
In your dashboard, you can view your campaign performance, tweak your existing campaigns, or create new ones, etc.
By going to the Ads tab, you can view all of your creative assets.
From this page, you can view the performance of each ad creative, create new ads, etc.
If you’re about to create a new ad, going to this tab removes the guesswork on your end as far as what dimensions would work for certain platforms — you can view the ideal dimensions on this tab.
Also, from your Audience tab, you can gain some insights on how your website viewers are behaving, itemized by campaign.
The pieces of information you’ll garner in this page will help you relate with your audience better, making it easier for you to create an offer or an ad creative that will resonate with your audience and ultimately bring them closer to converting as course customers.
The returns you can garner from a successful online course business can be mind-blowing.
Not only will you be able to earn six-figures a month, but you can even experience a greater level of freedom since your business can run 24/7 even without you manually involved in it.
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Stock Photo from Andrei Mayatnik @ Shutterstock