If you want to start your own eCommerce website, then you will know how important it is to plan everything out, right from the start.
After all, if you do not plan everything out then you may end up making mistakes and this is the last thing you need when you have your company’s reputation resting on your shoulders.
If you want to make sure that your eCommerce website is the best that it can be, you can find out some of the top features your site needs to have, right here.
What to Include on Your Ecommerce Website
1. Ease of Use
Simplicity is key when designing your site, but that shouldn’t really be your main use.
Ease of use should actually be the one thing that you focus on the most. The main reason for this is because a lot of customers won’t even consider using your site if it isn’t abundantly clear how they can make a simple purchase.
Your primary objective needs to be knowing how to get your customers exactly what they want. So it helps to have various shopping categories and even a number of filters that they can choose from as well.
This will help them to find the product they want faster and it will also streamline your sales as well.
Related: How Much Does It Cost to Build a Website?
2. High-Resolution Photographs
The days where you could post bullet points and an HD photograph are long-gone. Nowadays, customers want to see a lot more before they can decide whether or not a product is for them.
They want to zoom in, spin the product around and in some instances, interact with it.
Another thing that you have to think about is the technical considerations of the image on your eCommerce website as well.
If a photo takes too long to load, you’ll lose customers. But if it isn’t high quality enough then you may not be able to drive the sale.
Finding the right balance is crucial here, and it can make all the difference to your site.
3. Make It Mobile-Friendly
Another very important factor when you look at online ecommerce solutions is mobile use.
Google declared that all sites need to have a mobile-friendly version or else they will be punished on the search engine ranking.
With one in three purchases being completed on a smartphone, it helps you out to provide this as well.
If you don’t have the time to build a completely new mobile site then consider investing in a responsive site instead. This will adapt to any device and it also helps you to provide a very friendly mobile experience as well.
This saves you time and it also provides your customers with a fantastic experience from start to finish.
So there are so many things that you have to think about when the time does come for you to start investing in your eCommerce website. By taking the above features into account, you can be sure to have more traffic, a higher level of customer engagement and even a much better conversion rate as well. What’s more, is that all of these factors are measurable factors for your site’s success.
