Fear of selling is quite common among business owners, and especially bloggers who are about to release their first paid offer, or are selling affiliate products.
There are mental blocks you need to overcome in order to become confident selling. There’s a story you’re telling yourself as to what the number of sales you make means about you and your abilities as a business owners. And if there are no sales, you might lower your self-worth and hide even more online, instead of being your authentic self, and creating the content and offers you’re meant to create.
Journaling is one of the many tools that can help us uncover limiting beliefs and gain some clarity. So here are 10, specifically targeting your fear of selling. I hope that will help.
Journaling to Get Over The Fear of Selling
1. What did I feel when I released my last paid offer?
Take a moment to sit with this question.
How did you really feel? Were you excited, nervous, or maybe a mix of both?
Pay attention to your emotions as they’ll give you insights into what’s happening beneath the surface.
Often, business owners feel a mix of pride and fear—proud of their offer but scared it won’t land with the audience. Maybe you felt hesitant, wondering if people would see its value.
Write down those feelings, even the uncomfortable ones. Understanding them is the first step to addressing them.
2. What was my intention any time I actively promoted it?
Think about the why behind your promotion. Were you focused on serving your audience, or were you more worried about making sales?
Your intention often shapes your actions. If you were coming from a place of service, it might have felt lighter, more authentic.
But if your primary goal was selling, did that create any pressure or stress?
Reconnecting with your purpose – whether it’s to help people, solve problems, or share your expertise – can ground you and make the selling process more enjoyable.
3. What thoughts came to my mind in those moments?
Promotion can trigger a whirlwind of thoughts. Did you think, “Is this good enough?” or, “What if no one buys?” Maybe you worried about seeming too pushy.
Write down those thoughts without judgment. This is about observing patterns.
Often, we replay negative thoughts or limiting beliefs in our minds. Once you see them on paper, they’re easier to tackle.
Remember, it’s normal to have doubts, but you don’t have to let them control your actions.
4. Did I feel safe in my body?
If not, where in my body did I experience any tension, discomfort, or fear?
Selling can create physical reactions—tightness in your chest, a lump in your throat, or tension in your shoulders.
Did you notice any of these sensations? Your body is trying to tell you something, so tune in.
Where did you feel discomfort when promoting or facing fear of selling?
The goal is not to push these feelings away but to acknowledge them. When you pinpoint the areas of tension, it becomes easier to address them with relaxation techniques, mindfulness, or simply taking a break.
5. Did I decide what to do and how to feel the next day during the launch based on how many people did or didn’t buy?
Sales fluctuations can mess with your emotions. Did you let the number of buyers—or lack of them—control how you felt the next day?
This question helps you notice if you’re tying your worth to external results. When we let sales dictate our mood, we ride a rollercoaster of emotions, and that doesn’t feel good long-term.
Try shifting your focus to the effort you’re putting in, rather than the outcome. Success takes time, and each step forward counts, even if it doesn’t always show in the numbers.
6. What limiting beliefs came to the surface?
Limiting beliefs like “I’m not good enough” or “No one will pay for this” can bubble up when you’re selling.
Write down what surfaced for you. These beliefs often come from past experiences, societal expectations, or even fear of rejection.
The good news? Once you identify them, you can start to challenge them. Ask yourself: Are these beliefs facts, or just stories I’ve been telling myself? The more you question them, the less power they have over you.
7. How did I respond to them?
When those limiting beliefs came up, what did you do? Did you believe them, or did you push back?
Maybe you avoided promoting as much as you planned, or perhaps you found a way to move forward despite the doubt. Reflecting on this helps you understand your default reactions.
It’s not about judging yourself but noticing how you can shift your responses next time. If you froze, ask yourself how you can stay grounded. If you powered through, give yourself credit for that strength.
8. What can I do differently next time to feel good while selling?
Selling doesn’t have to feel icky or stressful.
What small shifts can you make next time to feel more aligned with your business?
Maybe it’s reframing your mindset from “selling” to “sharing value.” Or perhaps it’s setting boundaries, like promoting during certain hours to avoid burnout.
Think about practices that will keep your energy up, like staying hydrated, taking breaks, or meditating before a launch day. The more you align with what feels good, the easier selling becomes.
9. How can I cultivate more safety in my body and trust myself any time I take action in my business?
When you feel safe in your body, your mind tends to follow. How can you create that sense of safety while selling?
This could look like grounding exercises, breathing techniques, or even stretching between tasks.
Trusting yourself comes from practice and reassurance. When you take action from a place of calm and confidence, selling feels less intimidating. Consider journaling or affirmations as a way to strengthen that self-trust daily.
10. What else can I focus on to stay high-vibe all the time?
Selling can be about more than just numbers. Shift your focus to the impact your product or service will have on others.
How can it improve their lives? What transformations will it bring?
This positive focus helps you stay in a high-vibe state, where you’re serving, not just selling.
You can also focus on learning – each launch teaches you something new, whether it’s about your audience, your offer, or yourself. Celebrate those lessons, no matter how big or small.
Final words
Overcoming the fear of selling is a journey, but it’s one that starts with self-awareness and small, intentional shifts.
By reflecting on your feelings, thoughts, and physical reactions during your sales process, you can uncover the patterns and limiting beliefs that hold you back. From there, it’s about learning to trust yourself, cultivating safety in your body, and shifting your focus to the value you provide.
Selling doesn’t have to feel stressful or overwhelming. With the right mindset and practices in place, you can approach it with confidence, ease, and a deep sense of purpose. The more aligned you are with your intentions, the more successful and enjoyable the process becomes.
