An effective mailing list can work wonders for your marketing.
You can promote new products, increase your number of repeat visitors, obtain feedback on your products and create an improved sense of trust between you and your customers.
However, none of this is possible if you don’t have an established list of subscribers.
Gaining more subscribers can prove to be a challenge, especially in the early stages of your website’s development.
It’s also important to ensure that the people subscribing to your email list are genuinely interested in what you’re offering. You want to build relationships with people who are eager to listen to you and act on your offers.
With some careful planning and a well thought out strategy, you can increase your engagement rates and keep the subscriber list growing. Here are our top tips for helping you make it happen.
1. Make Subscribing as Easy as Possible
When there are fewer steps involved in the sign-up process for your mailing list, people will be more willing to subscribe to it.
If you’re asking for additional details such as their name and surname, the likelihood of a person wanting to go through the process of signing up to your list will be greatly reduced.
It would also be wise to include an opt-in form on not only your landing page but also in a visible spot on all of your other pages.
This will minimize the number of clicks a customer needs to make in order to reach your sign-up form.
Read also: How to Get Your First 100 Email Subscribers Even With a Small Blog
2. Take a Smarter Approach
While a simple opt-in form can be effective, there are other methods that you can use to obtain subscribers.
You could offer free products that can only be sent to the customer if they submit their email. You could also use a quiz form, which is much more interesting than a free e-book.
These work by allowing you to create an appropriate quiz game for your website through a simple WordPress plugin. Once the user has completed the quiz, you can ask them for an email in order to see their results.
People who have already spent their time filling out your quiz will be eager to see the outcome.
3. Don’t Overwhelm Your Subscribers
An important part of having a mailing list is ensuring that people don’t unsubscribe.
One of the biggest reasons that people end up opting out of your mailing list is because their inbox is being filled up with too many emails from your website.
While you could simply send fewer emails, this could reduce the amount of content you’re able to share in a certain period of time.
Instead, offer ‘lighter’ subscription options, such as a weekly digest or monthly write up. This way your subscribers can tailor the
4. Engage Immediately
Showing gratitude to your new customers is a great way to build relationships and increase the likelihood of them returning to your website.
But don’t just send a “thank you” once they’ve subscribed. Create a more enticing offer by providing discount codes for their next purchase.
An even better way to further grow your mailing list through new subscribers would be to offer a referral program that rewards customers for sharing your content on social media or having other people subscribe to your list through a custom link.
In order to better understand what content would be effective for your mailing list, ask yourself what you would want to receive in an email from your website.
What type of offers would entice you and keep you coming back? Create simple, clean and effective emails and keep in mind the importance of holding onto every subscriber you gain.
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