What Makes Instagram One of The Hottest Social Media Platforms 39

What Makes Instagram One of The Hottest Social Media Platforms - Let's Reach Success - Lidiya K

Finding the right social media platform for your business or brand depends on your goals, niche, your own skills, unique voice, and other factors.

But you might be realizing that online networking services like Twitter, and even Facebook, aren’t what users prefer that much anymore. What’s more, it’s not where the money is.

The places to crush it now are Snapchat, Pinterest, and – of course- Instagram.

I’ll now focus on the third, because I find it fascinating, and millions of individuals and businesses have found unique and creative ways to build a massive following, make a ton of money, and get numerous leads to their websites or product pages every single day.

If you haven’t really thought about it, for you Instagram might be just a photo (and now short video) sharing platform, where users upload pics all the time, use filters and hashtags, and connect with each other.

Well, there’s more behind that.

It used to be just that in the beginning, but became the most popular tool used to take instant pictures and share them with friends and the world. In fact, ever since 2010 it’s been growing and is now one of the most dominant social media channels ever.

500 million people are using the app actively every month. It was bought by Zuckerberg for $1 billion 18 months after it was created.

So that should make us pay more attention to it. All types of people are there, and so should we if we want to improve our brands, sell our products, reach out to customers and influencers in the niche, and – ultimately – make money.

So here are the main reasons why Instagram is crushing it:

– free to use;

– no ads – the founders were very clear about that from the beginning, and even Zuck followed their philosophy. And although some brands have the chance to advertise now, Instagram is still one of the few places you can go to where you won’t see ads;

– aesthetics – photos themselves are a more pleasant way to communicate, to share details about your life, to promote what you have to offer, to ask questions, etc. And the filters the service offers make them even more beautiful. Almost any account you’ll see that has a big following, is aesthetically pleasing. Brands and influencers have a content strategy, follow a pattern and make their whole feed a work of art.
Instagram managed to make daily life classier and much more attractive;

– engagement – another cool thing about it is that people are actually engaged. Unlike Twitter, for instance, your old posts won’t be forgotten. People still find them through hashtags, or by scrolling down when opening your profile. What’s more, Instagram users like, comment and follow all the time. The platform never sleeps. The more you use it, the more engagement you get back in return;

– simple interface;

– speed – you can quickly take a photo, make it look better with a filter, and post it. It’s then immediately visible to others and you start receiving feedback;

– fun – people don’t really like to read text, but pictures are a source of information everyone is hungry for. You might see individuals promote their services, share quotes, remind about upcoming events or ask questions in the form of photos. People love anything visual, and on Instagram, you get a huge amount of that;

– it makes you feel special – we all want that one way or another. And Instagram managed to do it in multiple ways. First, we feel like professional photographers to some extent because we can make our photos way more beautiful than they actually are. Which also turns our daily life into a creative experience and others see it this way too.

Second, we can gain a lot of followers and likes in no time by consistently posting valuable or eye-pleasing content and using hashtags, and thus we become popular.

Then, we scratch the itch for telling people what we do during the day in a way that doesn’t seem like we’re bragging. Instagram allows us to do that by taking a quick picture of our meal, recent purchase, the place we’re at, the book we’re reading, and more.

Lately, however, the platform is becoming a leading advertising channel for brands, and also a fantastic way to become an influencer and make a fortune.

It’s crazy how some people became known simply by posting a specific type of photos on their feed and gathered a following without even realizing. Soon after that, they monetized it, either by sponsored content (promoting other people’s accounts or products), or selling something they created (by using a single link in their bio to send people to the sales page).

What’s the conclusion?

That you must be on Instagram. You must find your niche, set goals, have a strategy and be consistent until you build an audience and decide how to monetize it.

At the same time, you’ll be learning what works best, will be having fun, and making friends along the way.

Get The Lifestyle Designer's Digest
Directly into your inbox every Monday.
Previous ArticleNext Article

What the Richest People in the World Have in Common 14

What the Richest People in the World Have in Common

Getting rich is something everyone dreams about.

For those facing financial hardships, getting rich seems the only way out to tide over shortage of money. For the bourgeoisie – the working class – getting rich conjures up visions of stuff they want to buy for luxury or higher social status. Millionaires also wish to get rich: they want to become billionaires and enter Forbes List of the world’s wealthiest people.

Unless you inherit a fortune or get lucky at lottery or sweepstakes, getting rich can be quite tough.

Yet, there are countless rags-to-riches stories around the world. Enterprises such as Amazon, KFC, Facebook or SpaceX have become runaway successes within a short span. The reason: their founders have several things in common, which is rare among other people.

Here we look at various traits that the world’s richest and most successful entrepreneurs have in common.

The Common Traits of The World’s Richest People

The Common Traits of The World's Richest People

1. Serving People.

“If your only goal is to become rich, you will never achieve it,” said John D. Rockefeller, who laid the foundation stone for America’s giant petroleum industry and his own enterprise, Standard Oil. The same adage holds good today.

Facebook, for example, was launched by Mark Zuckerberg and his roommate, Eduardo Saverin to allow Harvard University students to share profiles and pictures

There are countless such examples of ordinary people striking rich. However, they share one thing in common: serving people. The main objective of launching these enterprises was to make life easier or enjoyable for people rather than earning money.

2. Reading Books.

Microsoft founder Bill Gates, celebrity TV show host Oprah Winfrey, SpaceX and Tesla CEO Elon Musk, Berkshire-Hathaway CEO Warren Buffet and several other extremely rich people of the world have one more thing in common: they are avid readers.

Bill Gates reads at least 50 books every year – an average of nearly four and a half books per month.

Elon Musk owes his success at SpaceX, the project to open space tourism to his love for books and the knowledge he gained from them about rocketry. Oprah Winfrey attributes her success to dozens of books, including some 70 top titles she read on her way to success while Warren Buffet spends about 80 percent of his day reading books.

3. Long-Term Financial Strategies.

A report by CNBC states, all wealthy people depend upon long-term financial strategies rather than short-term gains. They utilized their earnings and savings to invest in safe stocks that would assure gains in the long run rather than indulging in risky trading that can offer high returns.

Such financial planning and decisions ensured they do not lose money. Further, they invested money in their enterprises without the hope of immediate returns.

These wealthy people first focused on building a brand, offering value for people to identify with the brand. And later, popularize the brand through word-of-mouth publicity, which is more effective than traditional advertising.

4. Never Say Die.

Yet another common character trait shared by the world’s richest people is, they are not quitters.

Like every other human on Earth, these wealthy folks also witnessed ups and downs in life. Some of these were so overwhelming most ordinary people would have called it quits and gone in search of easier ventures.

Brian Chesky, Joe Gebbia and Nathan Bleckharczyk, founders of Airbnb, the world’s largest hotels and accommodations aggregator were plagued with financial problems.


Heavily encumbered with debts, bankruptcy was staring at these entrepreneurs in the very eye. Yet, they did not budge. They innovated their service that made Airbnb the world leader in its field today.

Another excellent example is Colonel Harland Sanders, whose recipe for fried chicken was rejected as many as 1,009 times before it was accepted. Col. Sanders is the founder of global chain Kentucky Fried Chicken or KFC.

5. Accepting Criticism.

Most people flee from criticism of any sort. Rather than learning from negative comments arising out of their behavior or work, they take umbrage rather quickly. Yet, they do not bother to amend their behavior or work pattern.

All wealthy people, however, are different. They are willing to be criticized for introducing new ideas or thoughts.

Jeff Bezos, founder of Amazon, rightly says that those who will try and do something new must be willing to draw criticism.

Steve Jobs, founder, Apple, Inc. puts it in even stronger words: “If you want to make everyone happy, do not become a leader; sell ice cream instead.”

The success of Amazon and Apple proves their founders were right when it came to accepting criticism.

6. Out of The Box Thinking.

how regular life looks like and why it won't make you happy

Thinking outside of the ‘box’ or a typical mindset is often impossible for most people. Understandably, because everyone draws their mindset from factors and circumstances they are raised and educated in.

This mindset eventually becomes a formidable fetter for anyone wanting to become an entrepreneur. Generally, most people follow the flock and take professions they falsely believe as best suited for their skills. Others try to follow footsteps of their parents.

The wealthiest people in the world never followed flock or took lucrative professions of their parents.

Mark Zuckerberg’s father was a dentist and mom – a psychiatrist. Bill Gates’ dad was a banker father while his mother was a lawyer.

Despite coming from wealthy families, they chose to follow their passion rather than confine their thinking to the proverbial boxed mindset. Col. Sanders had lost his parents at a young age of six years and had to shoulder responsibilities of his siblings.

Other Examples of What The Wealthiest People Have in Common

As we can see, these qualities or personality traits are common to the world’s richest people. It sets them apart from others. Most of them launched small enterprises with the sole purpose of bettering the lives of people. Their products or services gained popularity because money was never their consideration. Widespread use of their technology, products, and services eventually led them to become wealthy.

These traits are not typical to the US or the western world, as one may mistakenly come to believe. A glance at some richest people in India and elsewhere also reveals, they share the same characteristics with their American counterparts. This amply proves that richest people around the world share something in common, regardless of where they live and flourish.

Another common trait that all rich people share in common is philanthropy.

Since childhood, they believe in giving back to the society and helping the underprivileged. They practiced charity when they were not so rich and continue to donate money for the betterment of the society even after becoming billionaires.

These richest people on the planet never waited to become wealthy. Instead, they were philanthropists since childhood – a trait most other people pathetically lack or try to foist upon themselves to gain popularity.

In Conclusion

It is not easy to become wealthy. Or everyone would become a millionaire. People who do make it to the top have a different way of thinking combined with an undying zest for learning new things and educating themselves.

They do not consider conventional learning at universities as the end of their education. Instead, they try and acquire new skills every day and find ways and means to become better humans rather than focusing on fattening their purses.

The world’s wealthiest people also share one common trait: they are not people pleasers, despite their generosity and willingness to serve the society. Because they know, trying to please everyone will get them nowhere and could mean possible failure.