What Makes Instagram One of The Hottest Social Media Platforms 112

What Makes Instagram One of The Hottest Social Media Platforms - Let's Reach Success - Lidiya K

Finding the right social media platform for your business or brand depends on your goals, niche, your own skills, unique voice, and other factors.

But you might be realizing that online networking services like Twitter, and even Facebook, aren’t what users prefer that much anymore. What’s more, it’s not where the money is.

The places to crush it now are Snapchat, Pinterest, and – of course- Instagram.

I’ll now focus on the third, because I find it fascinating, and millions of individuals and businesses have found unique and creative ways to build a massive following, make a ton of money, and get numerous leads to their websites or product pages every single day.

If you haven’t really thought about it, for you Instagram might be just a photo (and now short video) sharing platform, where users upload pics all the time, use filters and hashtags, and connect with each other.

Well, there’s more behind that.

It used to be just that in the beginning, but became the most popular tool used to take instant pictures and share them with friends and the world. In fact, ever since 2010 it’s been growing and is now one of the most dominant social media channels ever.

500 million people are using the app actively every month. It was bought by Zuckerberg for $1 billion 18 months after it was created.

So that should make us pay more attention to it. All types of people are there, and so should we if we want to improve our brands, sell our products, reach out to customers and influencers in the niche, and – ultimately – make money.

So here are the main reasons why Instagram is crushing it:

– free to use;

– no ads – the founders were very clear about that from the beginning, and even Zuck followed their philosophy. And although some brands have the chance to advertise now, Instagram is still one of the few places you can go to where you won’t see ads;

– aesthetics – photos themselves are a more pleasant way to communicate, to share details about your life, to promote what you have to offer, to ask questions, etc. And the filters the service offers make them even more beautiful. Almost any account you’ll see that has a big following, is aesthetically pleasing. Brands and influencers have a content strategy, follow a pattern and make their whole feed a work of art.
Instagram managed to make daily life classier and much more attractive;

– engagement – another cool thing about it is that people are actually engaged. Unlike Twitter, for instance, your old posts won’t be forgotten. People still find them through hashtags, or by scrolling down when opening your profile. What’s more, Instagram users like, comment and follow all the time. The platform never sleeps. The more you use it, the more engagement you get back in return;

– simple interface;

– speed – you can quickly take a photo, make it look better with a filter, and post it. It’s then immediately visible to others and you start receiving feedback;

– fun – people don’t really like to read text, but pictures are a source of information everyone is hungry for. You might see individuals promote their services, share quotes, remind about upcoming events or ask questions in the form of photos. People love anything visual, and on Instagram, you get a huge amount of that;

– it makes you feel special – we all want that one way or another. And Instagram managed to do it in multiple ways. First, we feel like professional photographers to some extent because we can make our photos way more beautiful than they actually are. Which also turns our daily life into a creative experience and others see it this way too.

Second, we can gain a lot of followers and likes in no time by consistently posting valuable or eye-pleasing content and using hashtags, and thus we become popular.

Then, we scratch the itch for telling people what we do during the day in a way that doesn’t seem like we’re bragging. Instagram allows us to do that by taking a quick picture of our meal, recent purchase, the place we’re at, the book we’re reading, and more.

Lately, however, the platform is becoming a leading advertising channel for brands, and also a fantastic way to become an influencer and make a fortune.

It’s crazy how some people became known simply by posting a specific type of photos on their feed and gathered a following without even realizing. Soon after that, they monetized it, either by sponsored content (promoting other people’s accounts or products), or selling something they created (by using a single link in their bio to send people to the sales page).

What’s the conclusion?

That you must be on Instagram. You must find your niche, set goals, have a strategy and be consistent until you build an audience and decide how to monetize it.

At the same time, you’ll be learning what works best, will be having fun, and making friends along the way.

Get The Lifestyle Designer's Digest

Sharing my adventures in lifestyle design, building an online business, and growing this blog. Join me for weekly updates.

Previous ArticleNext Article

How I Made $375 with One Article as a Freelance Writer on Clear Voice 6

clear voice review How I Made $375 with One Article as a Freelance Writer on Clear Voice

There are many sites for freelancers where anyone can build their portfolio, pitch clients and earn money. If you’ve been following my monthly income reports, you know that half of my income comes from sponsored posts on Let’s Reach Success while the other half is from freelance writing.

I’m mainly earning through Upwork which is a great website for newbies and a place where I managed to become a Top Rated freelancer.

However, they don’t pay much, there are a lot of freelancers from cheap countries there who’d charge just a few dollars per hour (or for a few thousand words). That means low-quality clients come there too and it’s hard for me to meet my hourly rate with businesses and individuals who don’t have a budget for content creation.

That made me look for better platforms and sites for freelance writers that pay more. I will be writing about all of them soon. While they aren’t for newbies, it never hurts to create your profile there when you’re starting out and slowly build your portfolio. Because one day you’ll get found on them and they will pay you hundreds of dollars for a single article.

My years of hard work paid off in a new way this month. I made $375 for a 2000-word article (that I enjoyed writing and which didn’t take more than 2 hours to complete). That happened on Clear Voice.

Let’s talk more about that site and how you too can get paid what you deserve.

Freelancing is the best way to get started online. That’s what I did and began without experience. Now, I’m earning over $4,000/month blogging and freelancing as you can see from my lastest income report. I wrote down all the steps I took to get there starting from $0 and created a blueprint: the free course How to Make Money Online Freelancing:

Check out How to Make Your First Money Online Freelancing. A free course I created using Teachable that will help you get your online business start and earn your first dollars from home by offering your services as a freelancer.

What is Clear Voice?

ClearVoice.com isn’t the traditional site for freelancers. It’s a great marketplace where you just create a profile, showcase your work (they have their own CV portfolio feature) and get found.

While you might not receive job opportunities when you haven’t been freelancing for long, it’s worth being there while improving your personal brand as a freelancer.

Of course, the best way for that to happen (which is how I did it too) is to have your own blog. Let’s Reach Success had hundreds of articles on it before I signed up for Clear Voice. So it served as my ultimate portfolio.

If you haven’t set up a site yet, I suggest doing it now.  Here’s how to start a blog that will make money forever (not just by helping you land freelance clients).

The best thing about Clear Voice is that it gives access to quality brands, companies and individuals. As you know, in the blogging world it’s all about networking. But with sites like Upwork, that’s hard.

Big brands are elsewhere and Clear Voice is one example.

How Clear Voice Works for Freelancers

Clear Voice is all about content marketing and can connect creators with agencies and brands. But for the purpose of this post and all of you who are freelance writers and want to get paid more for your services, we’ll talk about how it works for us.

Their goals are to help freelancers showcase their best work, find high-quality clients, get paid what they deserve, build their brand, receive payments quickly, and secure better jobs.

If you think about it, these are all the things we struggle with on other platforms, especially those that include bidding.

Okay, let’s see how Clear Voice works.

For a start, it’s absolutely free to sign up and create your portfolio as a freelancer so go do it now.

From then on, you’ll receive an email with a notification whenever you have a writing opportunity. If it sounds like something you’d do, click the link in your email and hit ‘Apply’ next to the job description.

clear voice email notifications

The rate you see is what you’ll earn after Clear Voice fees (which are around 25% and high but still you get paid much better than expected).

My Experience with Clear Voice Over The Years

Now, let me tell you how I received $375 from Clear Voice, because I myself didn’t believe it until the money arrived to my PayPal account.

clear voice payment

I’ve been registered with Clear Voice for a long time now. Because I’m making changes to my online business (focusing on more quality work and clients, charging more, eliminating old activities, etc.), I was also updating my profile on sites that had potential to get me freelance work.

It’s hard to put the effort when you haven’t landed a job with a certain platform, but I did it anyway.

I’ve been receiving email notifications from Clear Voice for job opportunities but never took them seriously (although I did apply to some).

After updating my profile and adding a ton of my best articles in my portfolio, I applied for one assignment on the topic of relationships. I could see who the client was, trusted Clear Voice for handling payments, and also thought it’s worth giving it a try to see if I can make my first money there.

There are instructions (not too long) with each assignment and you see when you’ve been hired for it. You can always contact support or message the client there, which is great.

Once he reviews it, or after the end date for the completion of the article is over, you receive your money.

Actually, while I was waiting for that client to react (he didn’t get back to me, by the way, but I still got paid as the Clear Voice system clears payments even if the client disappears), I applied for another assignment that seemed like a good fit for me. I wrote an article on how to start a business blog for one brand. It was for around $120 and was 800 words. They paid me immediately.

But the point of this post is to share the case about the other article. It’s not about the $375. It’s about believing freelance writers can make nearly $400 for one task thanks to their reputation in a niche for years.

It’s a common fact that freelancers underprice themselves. It took me years to find the courage to stop doing that and say ‘no’ to clients.

That resulted in doubling my blogging income, which I’ll write about more soon.

Once I got paid $375 for one article for a freelance client, I finally felt appreciated. For years I’ve been struggling with clients reluctant to pay more than $30 for a short article or an hour of my time. And to this day I accept lower rates just because the income of a freelancer is unstable.

This gig, however, helps me rethink it all. Just like when I made $250 from one sponsored post, I stopped accepting anything less than $50 and often ask for up to $100. That means rejecting many opportunities that could make me a few hundred dollars more each month. But thanks to these higher prices I get more serious clients and also increase my income.

PS, Clear Voice did a survey on what people pay or charge per project. You can check it out here.

What It Takes to Get High-Quality Freelance Clients on Clear Voice

Sign up now.

Fill in your profile and portfolio. Here’s how mine looks like.

clear voice portfolio lidiya k

Check out emails from Clear Voice. (It’s okay if the first one arrives weeks after signing up.)

Create your blog and start writing content like crazy in the niches you cover.

Next Level Tips for Succeeding on Clear Voice

Keep updating your portfolio.

Don’t apply for an assignment simply because of the money. It’s not fair.

Feel free to contact support and see how you can get found by clients sooner.

Here are some resources to help you with making it as a freelance writer on Clear Voice:

Make Your First Money Online Freelancing [Free Course] – I created a free course sharing my journey to making more than $4,000/month blogging. It all began with freelancing and you can use this course to follow the steps I took to become a freelancer with no experience and earn my first income online.

How I Became a Location Independent Freelance Writer Want to use freelancing as a way to ditch the 9 to 5 and be location independent? Great. That’s what I did. Check out this article to see the steps I took to build a new mindset, start making money online, leave my country and design the life I want.

How to Start a Profitable Blog – This step-by-step guide to starting a blog is a must for everyone who wants to start earning online and become self-employed. Having your own blog is the first step to building your personal brand as a freelancer.

Blogging Resources – To build a powerful site that turns visitors into buyers and monetize it well, you will need the right tools. In my Blogging Resources page, I’ve gathered the best of the best and the exact tools I’ve used to grow Let’s Reach Success and be able to make a full-time living as a freelance writer.

My Monthly Income Reports – If you’re curious how I make a living online, check out my income reports. I publish these monthly and share all the numbers together with the lessons I learned and the new things I’m working on.

Making Sense of Affiliate Marketing – The income from freelancing is unstable so it’s worth diversifying it. One of the best ways to earn more is through affiliate marketing (it can happen by placing links on your blog, through Pinterest, your newsletter, or else). This step-by-step affiliate marketing strategy course shows you how to increase your affiliate income and make more money blogging. It’s by Michelle from Making Sense of Cents who went from $0 in affiliate income to over $50,000 per month (and also the first online course I’ve ever taken).

Pin this post to inspire others to create profiles on more sites for freelancers like Clear Voice.

Just got paid nearly $400 for writing one article for a freelance client. Learn how this happened and see my Clear Voice review to take your freelance writing to the next level and get paid more: #freelancer #freelancewriting #clearvoice