Don’t Neglect These 4 Aspects of Marketing in 2018 103

Don’t Neglect These 4 Aspects of Marketing in 2018

The digital world is changing every second. If we don’t keep up and try to adapt by integrating new marketing techniques, we’ll leave money on the table and will be left behind.

If you don’t want to let that happen, you should make sure you do something about the key aspects of marketing every next year. With the latest technologies that could change the way we advertise forever, and so much competition, it might not always be easy to do more and embrace novelty. However, you can do that the smart way.

Start by taking into consideration these 4 areas of your overall marketing and branding strategy.

1. Step up your analytics game.

Okay, you need analytics in order to know what exactly is going on, instead of relying on guessing. But that type of data isn’t enough anymore. What’s more, it’s not relevant.

Because so much goes on online at any moment, you need to keep up. For instance, it matters who exactly is on your website right now and what they are clicking on, who’s engaging with your social media posts, and how your latest videos are performing.

As suggested by Kissmetrics, the 4 key reasons why you need real-time analytics for your online business are:

  1. The ability to fix errors the moment they arise;
  2. To see how first users adopt a new product, and what exactly they are doing right now;
  3. To do A/B testing;
  4. And for targeted marketing (Amazon uses this data to give customers real-time recommendations).

2. Using CRM software.

Customer relationship marketing (CRM) is still a neglected marketing aspect. It’s about managing the relationships with your clients (and the data connected to them) effectively.

But knowing the definition of CRM isn’t enough. It must be understood, implemented, and even automated. Which means using a CRM software is a must.

Luckily there are enough and quality products made for that part of your marketing.

Make sure you’re using one made specifically for your niche by the experts that know exactly what you’re dealing with.

If you’re a real estate broker, for instance, you’d want to work with a company like REthink. It’s specializing in offering brokers the latest and best technology platform for managing client relationships, listings, properties, deals, and commissions. If that’s your industry, then you can check out their commercial real estate software on mobile.

3. Ditch the old way of doing SEO.

You might be optimizing your content for keywords, but there are many other factors Google now takes into consideration when ranking websites. Plus, some of the things that worked in the last few years aren’t a smart move anymore.

Backlinko analyzed 1 million Google search results, to see what’s working in the world of SEO and what should not be part of your practices anymore.

Here are some of their findings:

  • In-depth posts rank much better than general ones.
  • Schema markups don’t actually affect rankings.
  • Make your URLs shorter (up to 5 words).
  • It’s important to have low bounce rate.
  • A piece of content with 1 image inside it (aside from the featured one) ranks better than without adding an additional one.
  • Surprisingly, using an exact keyword in the title tag has a small correlation with rankings, so don’t worry about that.

4. Have a live video strategy.

I’m not even gonna mention that you should be everywhere on social media where your audience is, engage people and post content daily, and also be producing videos already. While it may sound time-consuming, this is a must for every brand and online business.

The next thing on the list, though, is live video.

As you can see on the graphic below by LiveStream, the numbers speak for themselves.

Have a live video strategy.

With engagement being the most important metric these days, we want to not just grab people’s attention online, but keep it and encourage them to take action.

Live video leads to 80% higher conversion rate when placed on a landing page. 64% of users are more likely to buy a product after seeing a video about it. And 82% of social media users prefer to see live video in the social media posts of brands.

While these 4 aspects of marketing don’t cover all that you need to be doing in 2018 and beyond, they are a good start if you want to level up.

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How Co-Working Spaces Can Be a Great Benefit for Entrepreneurs 4

How Co-Working Spaces Can Be a Great Benefit for Entrepreneurs

It seems like co-working spaces are becoming a huge thing. More and more entrepreneurs out there decide to ditch their traditional office and take their business to a co-working space.

And if you’re running your own business, chances are you’re already aware of some of the benefits co-working spaces bring. However, here, you’ll find a few more reasons why joining a co-working space makes a lot of sense.

12 Benefits of Co-Working Spaces

1. Low startup cost

If you’re just starting out, you’re probably looking for premises that won’t drain your budget. By moving to a co-working space, you’ll eliminate the costs of fire insurance, office equipment and various similar expenses.

Not only that this will help you save money, but less time and energy will be needed for sourcing things like this.

2. Increased flexibility

Another great reason to opt for a co-working space is increased flexibility.

This means that the more your business keeps growing, the easier it will be for you to expand your office space. Most of the experts who are running co-working spaces will allow you to tailor your contract according to how well you’re doing.

3. Less risk

improve networking skills

When moving into a traditional office, there’s always a chance you’ll lose the money you’ve invested in it if your business fails. And selling all the office equipment and furniture isn’t always going to be easy. But if you take your business to a co-working space, you won’t have to worry about risks like this.

4. Short setup time

One of the biggest problems small businesses face when moving into a traditional office is the long setup time.

For small businesses, time is an important asset and the last thing you want is to lose money while moving. Luckily, with co-working spaces, not too much time is needed in order to get everything in the right place.

5. Fast internet

Modern-day businesses in just any industry need internet and they need it to be fast. This is probably the case with your business as well and fast internet is another reason to join a co-working space. And even if there’s something wrong with the connection, you won’t be the one having to deal with the issue.

6. Collaborative atmosphere

Some people would have you believe that having people from other companies around your team makes them less productive. But the truth is, it’s easier to perform when you know there are other teams doing the same right next to you.

Another important thing to mention is that too much familiarity traditional offices offer makes your employees less productive.

7. More opportunities for networking

How to Grow Your Online Business by Hiring the Right Team

When running your own small business, you’ll have to put some extra effort into meeting as many businesspeople as possible. The more of them you meet, the better. If you decide to move into a co-working space, you’ll have all the networking opportunities you need.

8. Easier to get

Let’s face it, finding a perfect traditional office for your business is difficult. What’s even more difficult is actually obtaining that office.

With co-working spaces, you won’t have to worry about things like this. This is the case because there are plenty of these out there you’ll be able to choose from.

9. More flexible access

Most co-working spaces out there are run by its landlord and the building management. What this means is that your employees will be able to work whenever necessary, since the office will be open even during Sundays and public holidays.

Also, when working on a big project, your employees will be able to access the office 24/7.

10. Better design action guides

Another issue many entrepreneurs face is designing their office. Not only that this can take money, but it also requires a lot of effort.

However, with most co-working spaces out there, what you’re going to get is a beautiful office you can move into. This means your new office might be equipped with things like a green wall and comfy furniture.

11. Premium brand imagery

In the business world, it’s very important that you give your brand a boost by using premium facilities. In fact, this is something that’ll help your business obtain more loyal brand followers. When working in a co-working space, you’ll be provided with all the nice-looking facilities your brand needs.

12. Happy hours

No matter how many employees you have, they’ll want to be surrounded by people they consider friends. If you join a co-working space, there will be plenty of opportunities for your employees to hang out with other people from the building. This translates to more drinks after work and more motivated employees.

Co-working spaces really are the way to have it all without having to break the bank. So, no matter if you’re moving from your garage or a traditional office, you’ll definitely want to think about joining one of these. Luckily, more and more co-working spaces are popping up all over the world.


This is a guest post by Derek Lotts.

It seems like co-working spaces are becoming a huge thing. More and more entrepreneurs out there decide to ditch their traditional office and take their business to a co-working space.  And if you’re running your own business, chances are you’re already aware of some of the benefits co-working spaces bring. However, here, you’ll find a few more reasons why joining a co-working space makes a lot of sense.