In this post, I introduce the new blog I started, how I picked its name and niche, developed a content strategy, design, and every other element. It might be fun for you to learn about my new idea and how I quickly turned it into reality, and it might even inspire you to start your first blog, or a second or third niche site if you’ve been sitting on an idea for some time now.

The members of Fearless Bloggers already know about it and I’ll be taking them with me on the journey of growing the new website inside the monthly income reports that I publish in the membership. But I also wanted to share about it with everyone else that is interested in this.

Also, this is the first time I acted so quickly on a new blog idea. Meaning that the new domain and WordPress site were up and running two days after the initial idea. But because with the hosting I’m using, WPX, I can create four more blogs and just pay the domain fee but have free hosting, it doesn’t really cost me anything to start a new site and see how it goes. I like to give it one year.

Also read: How to Start a Second Blog (for Free) with WPX Hosting

I recently discontinued one of the other blogs I was running so I had space for one more project and I came up with such an exciting idea. I also know from experience that it’s good to use this initial momentum and actually get things going as well as publish more content on the new blog before the excitement wears off.

So, are you ready?

Introducing my new blog

The new blog is called Blogging Terms and you can check it out here.

It’s a collection of all terms bloggers will ever need to know. My big vision for it is to turn it into the Wikipedia for bloggers, but just for the definitions, not for the strategies or how-tos as that is already covered on my blog and in my courses and so many other bloggers do it too.

From what I know, another site like Blogging Terms doesn’t exist or at least it’s not ranking high. But please correct me if I’m wrong and if you find something similar. But at the same time, every big blogger out there has a post or page on Blogging Terms or something like a glossary that shares many definitions of popular blogging words and trends and tools.

Picking the blog name

Once I came up with the idea for the new blog, I had to decide on a name.

That’s one of the most fun parts of the process of starting a new site. It’s also one that you can get stuck on and I know many aspiring bloggers who never actually started their website because they wanted to find the perfect name, the perfect niche, the perfect team to design it and anything else.

But this is not the most important thing. Your niche, of course, is but you can also start with a more broad niche and then niche down, or the other way around.

It’s all about the content, the message, the impact you’re going to create and it’s better to start it now than next week or next month or next year. So here’s how I came up with a name.

I knew one of the words in the domain name would be blog or blogging, but the other one had to describe what the site actually is.

Then I did some research and words that served this purpose were:

• glossary
• list
• index
• directory
• terminology
• dictionary

The most common word seemed to be glossary but it sort of has to be in alphabetical order, which is not what I’m doing here. The other word sounded too formal or more related to educational sites.

The phrase blogging terms as a keyword even seems to be covered by every big blogger, but all terms appear in one page. I knew I would do that but have a separate page for each post. So this showed me the name Blogging Terms actually describes exactly what I want the blog to be.

Also, it keeps it simple, explains what the site is about and doesn’t sound too educational or formal like glossary or terminology. So that’s how I decided on the name. Now let me share why I created this blog and why I believe in it so much.

Who I created the blog for

It will be a contribution to the blogging industry as I really think it can help many bloggers even if in small ways, but also for myself.

Many times I wanted to see the definition of a more complex SEO term or what a new WordPress feature means (Yes, I’ll be covering that too.) so then I had to google it and I had to choose which article to check out. Then I had to skim through it to see where the short definition I need actually is, and often it took a few different blogs till I got the answer I needed.

Now I’ll create my own site where all these will exist in one place.

Of course, another motivator for creating it is the idea of growing it and potentially monetizing it, but even if that doesn’t happen it can be a helpful resource and maybe it can start getting attention only years from now and then become big. Who knows! It’s exciting not to know.

I can’t say for sure how I’ll monetize it yet.

If the traffic grows a lot that can be ads. However, the posts are really short and there is no sidebar so that limits the number of ad units I can display.

I don’t think I’m going to ever include affiliate marketing as part of this blog strategy and sponsored posts probably won’t be accepted either. But it makes sense to give people the option to learn about my products such as blogging courses and the membership because they’re the exact type of people these offers can help the most. But let’s see.

Side project marketing

Another thing that comes to mind is that this is sort of a side project for me now and there is a form of marketing which is very very powerful even though it’s not talked about much online. It’s called side project marketing and it’s about creating side projects with the goal of growing your main business or brand or finding clients for your main thing.

HubSpot is one of the best examples for it because they have such valuable tools for website owners that they promote their services this way. They promote their platform. And I know many other examples of that. It doesn’t always work but there is potential, especially if you love creating side projects.

You don’t need to monetize each of them separately. They can all be part of the big picture and of what you’re creating online.

Other examples of that are businesses that offer any type of software or tool for WordPress users or website owners in general. They can create a WordPress plugin. Then WordPress users like me are going to find it in the WordPress plugin directory. It’s going to be free and they’re going to benefit from it, and because it’s so good they’ll learn more about the company.

They’ll see there is a pro version or just that their services complement what the tool does in an ideal way so the company can gain many more clients thanks to that. And, of course promoting a free tool or any other free thing online is much easier than promoting a paid product or service.

So that’s another part of monetization which I’ve never actually mentioned before.

You might want to consider that. Other benefits of starting my new site are that I grow my brand and have fun while organizing all blog terms in one place.

Content strategy & design

I’ll be doing things differently than I’ve ever done them with a blog before. I’ll keep everything very simple. Each blog post will be short and just sharing the definition.

I’m talking about a post that is anywhere from 200 to 500 words. The title will be basic, just a keyword phrase and the word definition or meaning or it will be structured as a question starting with what is, followed by the keyword.

This isn’t what experts recommend and what good SEO optimization is all about as the content needs to be longer and the title needs to be catchier and more descriptive if we want to rank well.

But I really want to keep things simple and to the point for this blog instead of just satisfying search engines There won’t be featured images either or any images or visuals for that matter. The same goes for opt-in forms for now and ads that might change in the future we’ll see.

Just nothing to disturb the reading experience. The whole purpose of this is that when you wonder what a blogging term means, you google it, the site comes on top, you open the page, read it and have your answer. Then you can go back to what you were doing instead of losing focus.

I use the help of ChatGPT for the content as AI is actually really good at that, writing definitions of terms and collecting a summary for each from all the information that exists about them in the search results. Some of you might not be okay with it, the fact that it’s AI generated content, but most of the big and best sites out there as well as many small publishers are using it. According to research done by Orbit Media, 65% of bloggers use AI to some degree.

The most common uses are to generate ideas and write headlines and next comes outlining articles as well as writing first drafts and then writing full articles. Okay, here are more things I’m doing differently for blogging terms. There is no sidebar and many of the blog posts won’t have external links, only internal ones.

Speaking of which, I’m gonna do internal linking Wikipedia style, meaning it’s a priority and I will do a lot of it. I will let go of rules from experts such as how many internal links to have in a post and how long a post should be and I’m just gonna focus on satisfying user intent. Wikipedia interlinks excessively, but for a good reason.

Just think about it, we’ve all clicked internal links there and read related topics and we like the fact that we remained on the same site for it. So that’s my idea for blogging terms. Also, learning about one term in one to three minutes, because that’s how long it takes to read a post on the site, can lead to another related one.

So in two more minutes, you will have learned that one too. That’s very helpful I think. Next, I’m using a free WordPress theme.

For my two other sites, I have a paid one that offers more features and I guess better code and is more lightweight. But for this site, I keep the branding and design very simple so I don’t need extra features or a special theme or much customization either. Actually, the design and layout I’m going for is that of medium.com. It’s that style.

I think it’s beautiful and puts the focus on the content. No sidebar, big titles, only black and white colors, and just no distractions on the page to take you away from the content. I also created a Pinterest account for the blog and I’m sharing the content there, but the pinned images aren’t added to the blog posts.

I manually add them to Pinterest. So there really aren’t any visuals inside articles on the site. Another thing I’m approaching differently is searching the site.

There is a search tab inside the menu and when you click it, a window pops up with a search field. It doesn’t look ideal now and I might need to find a better plugin for that, but it does the job. As more content gets added to the blog, people will need to search for some terms, so that’s why this is important.

I also added the search bar to the footer, but that section is still in progress, so let’s see if it stays there. When you head to one of the blog posts that are already published, you’ll see there is reading time displayed for each post, that says how many minutes it takes you to read it, as well as a progress bar, which is a visual indicator of your progress through the article. There are also sharing buttons at the top and bottom of the posts.

I also enabled like buttons, comments I enabled too for now, on my other sites I don’t have that, and there is related content below the article, with three related posts showing up.

Blog categories

Another key component of the site structure, and just how everything is organized.

I still haven’t finalized the full list of categories to cover. Some might just end up being redundant, if the same content can be added to another category, but I don’t need to decide that just yet. What I want to share is the categories that are already used and will definitely stay.

• Blogging Basics – It will include terms like blog, blogger, website, tag, blogging platform, CMS, blog niche, blog topic, blog name.
• Blog content – examples of posts that fall into it are guest blogging, content syndication, content upgrade, listicles, content calendar, ghostwriting, AI content.
• SEO for bloggers – what falls into this category is terms like backlink, keyword, search intent, on-page SEO, domain authority, outbound link, inbound link, and so much more.
• WordPress -In this one I’m gonna post about definitions such as wordpress.com, wordpress.org, because so many people are still unclear about that. Also plugin, widget, parent team, attachment, admin area, Gutenberg, permalink, post type, etc.
• Blog monetization – that will include definitions like media kit, page for sponsors, advertising page, affiliate marketing, blog income report, sponsored blogging, paid advertising, monthly recurring revenue, etc.
• Email marketing – definitions like email click-through rate, subject line, opt-out, list segmentation, double opt-in, code subscribers, stuff like that.
• Blogging tools and platforms – I’ll have a post about Medium, WordPress, Blogger, Ahrefs, OptinMonster, Shopify, Squarespace, Elementor, ConvertKit, Wix, and many other tools and platforms that bloggers should know about.
• Blog design – this one will include terms like above the fold, footer, header, block menu, hero image, image overlay, sitemap, navigation, blog layout, banner, infinite scrolling, etc.

So these are the categories that are already published and which I have many content ideas for. Now I just shared some simple and basic terms which are going to be the foundation of the website, but then I’m going to cover every other complex definition that you’ve ever heard of.

Still not sure where to put legal blogging terms as well as tech terms, such as web host, domain name, URL, and HTTPS. Could be blogging basics, but if there is enough content for their own category, it might be that. We’ll see.

Conclusion

So that’s it for now. There are already around 40 articles published and you can head to BloggingTerms.com and see that as well as notice the different elements I talked about, such as the like button, how I’ve interlinked posts, how each is optimized, and so on.

This site is the kind of blogging index I wish existed and which I myself will use. Eventually, all terms, if possible, will be there, from the simplest ones to the most complex ones to the trendy ones.

The big goal is for it to become the Wikipedia for bloggers, but with shorter answers. Ambitious, right?

And if you’re wondering what happens when this initial momentum that I have now and enthusiasm wear off, well, that’s when I’m going to rely on discipline.

If you’d like to see monthly updates on my new blog, how it’s progressing, the exact content I publish on it, as well as its traffic numbers, and how I’m going to monetize it at some point, make sure you join us inside Fearless Bloggers, the membership, because I share that in the monthly income reports. And occasionally, I’ll share new posts solely about the site and any wins I’ve had with it.

So, what do you think? Is that the kind of site you wish existed? Do you think the idea has potential? What monetization methods do you think will work best for it when it grows? What’s your take on the fact that I use AI for the content? What would you do differently about the site? Design, content format, links, anything.

And is there a blog idea in your mind that you want to give a try, or maybe a niche site you launched recently? I’d love to hear about it.

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