Why You Need a Marketing Calendar for Your Business in 2019 (+ Free Template)

Running a blog is an enriching experience.

If you have even a passing interest in creative writing, maintaining a blog will provide you with an outlet that you can turn to whenever you need to let things out, whether you blog about your daily life, your unique hobby, or anything else that takes your fancy.

But it isn’t the early noughties anymore. Making money from a blog is a very different proposition to producing one.

Many people are able to make perfectly good blogs filled with great content, but that doesn’t necessarily mean that they’re going to be making a living from it.

There are plenty of potential paths a blog owner can take to monetize their blog, but none of them is particularly easy to pull off.

Outsourcing your blog’s marketing can turbo-charge your efforts to increase readership and start you on the path to monetization.

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Measure Efficiency

If you do outsourcing properly, it should lead to a measurable increase in the efficiency of your business.

If you aren’t able to see where and how these efficiency gains will be made, you might need to reconsider the approach you are taking.

When you are looking for people or businesses to partner with, one of the first questions you should ask them is how they can ensure your marketing is as efficient as possible.

Find the Right Partner

Outsourcing has the potential to be one of the most powerful tools available to any business owner. When outsourcing is done properly, it leads to an easier, cheaper and more efficient business.

Many businesses have embraced outsourcing as a way of gaining access to skills, knowledge, and equipment that would otherwise be inaccessible to them.

The right partner for you will depend on the overall strategy that you plan to use to improve your marketing efforts.

Beware the Language Barrier

The internet has put a multitude of skills at our fingertips. Anyone can go online and find someone to perform any task or solve any problem they require.

If you have ever gone looking for freelancers online, especially those that provide their services remotely, you will notice there is a huge variation in the prices people charge.

This is largely due to the fact that people in certain parts of the world have much lower living costs than others. This means they are able to work for a lot less.

There are lots of people who aren’t native English speakers who can still use the language just as proficiently as a native speaker. But there are many more people who are more or less fluent in the language but not perfect.

We’re not saying that you should only work with native English speakers, but if English is your first or only language, you will want to be sure that you are able to accurately communicate with the person you are hiring. It’s no good if you aren’t able to easily and clearly express ideas to one another.

Stick to Your Budget

Working out a budget isn’t always easy. If you have no idea how much you should be spending, research online until you are able to make a reasonable prediction.

Once you have set yourself a budget, make sure you stick to it.

Outsourcing your blog’s marketing can be a great way of bringing in new readers and expanding your horizons. The more traffic that flows to your blog, the more money you will be able to make from it.