Patreon 101: Understanding How it Works and Launching Your First Patreon Page

Patreon 101: Understanding How it Works and Launching Your First Patreon Page

In this guide I’ll cover all the things you need to know about Patreon – a crowdfunding platform for creators – so that you can successfully and quickly get started with it, create your first Patreon page in no time, and start building a following and making money from your work.

Let’s start with the basics. I’ll begin with the definition of the platform and what it’s about. Then, I’ll move onto how it works exactly.

After that you’ll learn how to set up a proper account and what to include in your Patreon page, together with what goals to set and what rewards to give to people who pledge and become your fans.

By the end of this post, you’ll be ready to head over to and launch your creator’s page in under 10 minutes.

What is Patreon?

If you’re in online business, following people doing that, or just like stumbling upon new platforms and seeing what they offer,  you’ve probably heard that crowdfunding sites such as Kickstarter are getting quite popular.

Well, Patreon is one such site too, helping artists keep doing their work, but also getting paid for it on a regular basis.

I first heard about this on one episode of the Smart Passive Income podcast, and decided to pay more attention to it as I love businesses based on passion.

Patreon’s founder himself is an artist who wanted to make a living from what he was doing online. In his case, YouTube videos back in 2013.

So Jack Conte partnered up with Sam Yam to create what became the place to go for artists wanting to turn their craft into a real business, build an audience and form meaningful relationships with their fans.

But also it’s the favorite place of the viewers, listeners and readers who are there to support the creators whose work is shared on Patreon.

How Does Patreon Work?

How to Quickly and Easily Set Up a WordPress Site on Bluehost - let's reach success start a blog with one click easy setup

In a nutshell, you go to the site, create and launch your Patreon page (more on that below), and then have the chance to get subscribers (your patrons), who’ll pay for the privilege to get access to the next thing you create.

What makes the experience unique is that you – the creator – can finally keep doing what you do best, and know it will be appreciated by people not just once, but every next time you release something new.

That means exclusiveness too.

You can present yourself and your work in the best way possible, and Patreon as a platform lets you do so much more after that.

You can create goals (and thus keep both yourself motivated to create more, and your fans encouraged to keep coming for more, and to pledge)  and give special treatment to fans based on how much they’ve chosen to pay.

The site lets you do that by using the subscription-based business model.

As we know, recurring revenue is the holy grail of online business.

Who is Patreon For?

You can succeed with creating a Patreon page (or even become a top patreon), if you are an artist and a creator of some kind.

Most people who perform well on the funding platform are YouTubers, musicians, writers, podcasters, developers, and more.

The categories of the content that’s present on Patreon range from Comics, Animation and Photography, to Drawing, Science and Theater.

Setting Up a Patreon Account

In this guide, I’m talking about an artist, or anyone creating some type of content that can be shared online, who’s looking for a new platform to connect with people and get paid for it consistently, of for each new work of art.

So if you’re just looking to become someone’s fan, obviously that won’t help.

Patreon is yet another of the many possibilities the Internet offers to creators to make money online and keep doing what they love.

If you’re one of those, read on.

Hit sign up on the Patreon homepage and fill the necessary fields, or do it directly with Facebook.

Once you’re in, head over to their logo in the upper right corner, and click ‘Create on Patreon’.

You’ll be taken to the homepage again where you can click the ‘Start My Page’ button.

how to sign up for patreon, create a page, share your work, get patrons and make money

Now here’s the real deal.

Creating Your First Patreon Page

The Basics

The site will guide you through the first steps. Which are confirming the name you want to use, sharing what you’re creating, choosing the category that fits you best, stating you’re not going to share any adult content, and being welcomed by the founder of Patreon with a short video.

what to create on

You should take your Patreon page seriously, as it’s the tool you use to make a good first impression. And that’s how you’ll grab the attention of potential fans before they’ve got the chance to see your work.

What to Include in Your Patreon Profile

Video content works great here. And so does a well-thought out bio section.

But be careful not to overdo these.

Keep it to the point, share what you think is important (make sure to include what you’re creating and what people will get once they become your patrons).

Here’s one good example of that:

crash course patreon page

These guys are creating educational videos, and are doing a pretty good job.

They have a 2-minute welcome video, followed by a few paragraphs of text saying who they are and why they need their patrons’ help.

Of course, they know how to produce video content the right way. But even if you don’t, it’s still the best way to form a relationship on a more personal level, and be checked out by people who skip the text and just have a minute to decide whether they like you or not.

Fill in The Details of Your Patreon Page

Fill in The Details of Your Patreon Page

Here’s your chance to add a profile pic and a cover photo.

Then, link your social accounts and choose a username that will become your Patreon url.

The video and bio section we talked about are in the ‘About’ section.

Have some content ready for your first pledges.

If you write articles, like Tim from WaitButWhy, put up a few right after you launch your Patreon page so that there’s something to offer for the first enthusiasts.

Have special rewards.

The next section in your settings is ‘Rewards’. And it’s a key component of successfully launching your Patreon page as an artist and getting funded in the first month.

Here the platform allows you to give something special to those who become your patrons. After all, they’ve decided to invest their time and money in your work, and deserve to receive even more than what you’ve initially promised.

You can choose from behind the scenes access, live hangouts, sneak peeks, a private community, exclusive tutorials and more.

In fact, you don’t need to brainstorm Patreon rewards ideas as there are already enough suggested to you.

Once you click to add another one, you’ll see this screen:

Patreon rewards

According to research done by the team behind Patreon, creators with more than 2 reward levels are earning more in their first month.

Moving onto Patreon Goals

Here’s where you tell your patrons what’s coming next, and can get them excited by being part of it.

A good rule of thumb is to have more than 1 goal.

If you visit the Patreon page of the Daily Tech News Show, for instance, you’ll see that even though having close to 4,500 patrons, there are still solid goals going on there.

The current one states this:


A monthly round table discussion of evergreen tech issues with a rotating cast of hosts drawn from DTNS Contributors and hosts.

The goals you set can be divided into 2 main categories: money-based and community-based.

Once you’re done with that element of your Patreon page, you get the chance to add a thank you message or video, and set up payment options.

Next, you can preview and launch your official Patreon page, before you start inviting people to check it out and see what you’re offering.


There are many more tips we can talk about, strategies to get more patrons and make more money, or explore what some of the top patreons out there have done that changed their financial situation and future.

But this is a get started Patreon guide. And it’s all you need to know to be ready to take action right away.

So, please, head over to now and begin with the sign up process.

I believe success with online business comes after you’ve explored different platforms a bit. There is one for you, where you’ll get a big number of fans by doing what you’ve always done – creating what you’re passionate about.

If you still haven’t monetized your passion, this is yet another opportunity that can turn into something big for you.

Even if you’ve tried other crowdfunding sites like Patreon, you still need to give it a chance as it’s something different and made with the artist in mind.

Here’s to you and launching your first Patreon page in less than 10 minutes!

Are you ready to start a blog?

If you are, you can sign up for Bluehost today by clicking here.

They are the hosting company I’ve been using on Let’s Reach Success since day 1, and one of the most popular ones worldwide. Famous for their one-click WordPress installation (I’ve described here how exactly to set up a WordPress site with Bluehost), free domain name, and affordable packages for beginners.

By starting a website with them through my link, I’ll earn a small commission. This adds no cost to you, but helps keep this site sustainable.

If you wanna know how exactly to start your first blog, here’s a guide for you.
My Resources page might also help you when choosing the tools you’ll use down the road.

Get The Lifestyle Designer's Digest

Sharing my adventures in lifestyle design, building an online business, and growing this blog. Join me for weekly updates.

Previous ArticleNext Article

How This Family Guy Makes $10,000/Month Online Teaching Others How to Make, Save and Invest Money

How This Family Guy Makes $10,000/Month Online Teaching Others How to Make, Save and Invest Money - Interview with R.J. Weiss from

This is an interview-style post with R.J. Weiss from The Ways to Wealth.

Hey R.J. What’s your background and what do you do?

I blog about all things personal finance at The Ways to Wealth.

Before I went full-time into blogging, I spent ten years in the financial services industry. Specifically, helping families buy the right type of life insurance.

During my time with a full-time job, I’ve always had different side hustles going on. From freelance writing, Amazon FBA, conversion rate optimization, to website design — there were many projects I pursued outside of work.

How did you start your career in finance?

I got started in finance straight out of college working for my the family insurance business. As I love the financial planning side of things, I choose to specialize in life insurance planning. This led me down the path to obtaining the CFP® Certification.

What made you start blogging?

The Ways to Wealth, which I started in 2016, has been my 5th blog.

The others mostly fizzled out most due to a lack of interest. But, in 2009 I started a personal finance blog called (no longer around) that had some success.

The idea was to write about what I was learning about studying to take the CFP®. The blog was, by all means, a success. I was able to gain valuable knowledge, pass the CFP® exam, earn some extra money and build up a good community.

I then took this knowledge and started a business blog, which allowed the insurance agency I was working for to generate leads.

I started The Ways to Wealth because my passion is personal finance–from investing to travel hacking, I love the challenge of optimizing my finances.

How was The Ways to Wealth born?

I didn’t have much of a plan for starting The Ways to Wealth when I purchased the domain name.

I was actually thinking it would be a niche site, which was inspired by Pat Flynn’s niche site duel. Then, I came across the income reports of Michelle Schroeder-Gardner and wisely changed direction to a more traditional blog.

This change came about 6-months after starting to blog.  I did a timeline of the site in one of my income reports.

What worked best when trying to grow the site?

I had a decent knowledge of SEO. So at first, I started growing the site with email outreach. One of the first posts I had about best investing books of all time, had about 15 links to it.

This was nice to start with but was quite slow to build up, as it can take a while to earn Google’s trust.

The big turning point came when I started to understand Pinterest. I spent a few frustrating weeks on the platform, then it finally started paying dividends.

I went from about 100 sessions a day to 1,000, which was huge for me at the time.

How did you get to 3 million monthly viewers on Pinterest?

the ways to wealth pinterest 3 million monthly views

I lay out my Pinterest strategy here. But at the core the idea is to:

1) Write high-quality content that Pinners want to click through, read, and share.

2) Pin to my own and high-quality group boards, with a keyword-rich description.

3) Continue to Pin my best pins across my own boards/group boards, ruthlessly eliminating Pins that don’t perform well.

One thing to keep in mind is impressions don’t mean much on Pinterest. What counts are clicks to your website. So, you want to design not for impressions but clicks.

What aspects of the online business are you outsourcing or automating and how?

The first thing I outsourced was Pinterest design. I’ll design about 30-40 pins a month, so this was big time saver for me.

Of course, it took some work to get going. At first, I hired 5 or so people on Fiverr. I found one decent designer but the work quality deteriorated over time.

I then went to Upwork and posted a job for a  graphic designer. I found a great team down in Argentina, who I’m very happy with.

I’m currently experimenting with working with a ghostwriter. A few of my latest posts have been transcribed from my recording, with the ghostwriter making sense of it all.

I can compile about 3 posts in 90 minutes, then take another 90 or so minutes to prepare them. Saving me around 3-4 hours per post this way.

What’s your main income stream and why do you think it works for you?

My main source of income for the blog is affiliate revenue. It works because the partners I do have are high-quality businesses, who deliver value and solve real problems. This makes it easy to naturally link to such a partner.

When did you start making more than $10K/month and what was the turning point?

My first month over $10K was in January of 2018. In December of 2017, income was around $3,000 and in July of 2017 around $500. So, it was definitely a jump.

What happened then in January?

First, personal finance is at its peak interest in January.

Second, I had multiple Pins go viral.

Third, in November I started driving traffic via Facebook to the site. So, in January I could take campaigns I’d been fine-tuning for a few weeks and scale them.

How do you balance work and family life?

I have a routine I stick to Monday through Friday.

When inside of my designated working hours, I work. When outside of these hours, I’m not.

This is a lot easier said than done. But the thing important for me is not to take work everywhere I go. This means I don’t have any apps on my phone that are work-related (email, analytics, etc..)

What are you 3 best finance tips for newbies?

  • Focus on your savings rate. How much you save is the most important decision you’ll make.
  • Small incremental improvements add up over time. My favorite example is increasing your savings rate 1% every quarter, means you’ll be saving 20% of your income in just 5 years.
  • Study happiness. Become a student on how to increase your level of happiness. The natural result is you’ll want less overtime, making the game of personal finance a lot easier to win.

What books, blogs or podcasts help you stay motivated along the way of growing an online business?

I read a fair amount to keep fresh ideas in my head.

My favorite podcast is The Tim Ferriss Show.

Two blogs I enjoy reading are:

Farnam Street
Barking up the Wrong Tree

And as far as books. I try to read one a week. A few books I would recommend to online entrepreneurs would be:

Deep Work by Cal Newport
The Compound Effect by Darren Hardy
The Four Hour Work Week by Tim Ferriss

Pin this post if you enjoyed the interview.

Check out my interview with R.J. from TheWaystoWealth to see how he entered the finance niche, started making money blogging, began bringing traffic from Pinterest and monetizing it with affiliate marketing, and is now making $10,000/month from his online business. #blogger #interview #blogtraffic #incomeideas #income