Are Pinterest Group Boards Still Relevant & Should You Use Them [in 2025]

Pinterest is still one of the best traffic sources for bloggers, but there have been many changes happening on the platform lately.

It’s important to know what Pinterest wants, what pinners do exactly and how they use it, how the algorithm works, what topics work best, and what you might be doing that’s actually damaging your chances of success.

As I’m paying more attention to Pinterest lately and learning what works this year (things in 2025 are quite different from the years before), I also wanted to share the steps I take.

Today’s topic is group boards. Here’s what you need to know about them.

Do Pinterest Group Boards Still Work?

They might, but in rare cases.

Most probably, you haven’t pinned to them in ages but are still a member of many. That’s the case for me.

But I’ve been pinning only to my boards for years now, and this is what experts recommend.

We’re talking about blogging here, so that means you use Pinterest to get clicks to your site and monetize that traffic. For other business models, things might look different.

I’ve been hearing more and more lately how different things are on Pinterest in 2025. Here are some examples:

New Pinterest accounts are often doing better than old ones;
It can take a new account 3-6 months to get decent blog traffic. That used to take 6-12 months;
Pinterest is now all about Interests (topics), so it’s important to match your pins to official interests. A tool like PinClicks helps you do that;
Aside from being a content creator on the platform, also be a user. Pin other people’s pins (well-performing ones, ideally) that are related to your topics. That can increase the quality of your boards;
Speaking of which, Pinterest gives power to the board a well-performing Pin was added to. They look at overall board quality;
You can use AI to create more Pins (but still aim at providing value, creating original images and doing things as naturally as possible);
Saves are a ranking factor on Pinterest, so make sure you create Pins worth saving;
Pinterest loves new content. Not just new Pins for old content, but new URLs on your site that get shared on the platform.

And so much more.

Some new things work, and some old practices don’t work anymore and haven’t been working for a long time. One of them is group boards.

My second blog’s Pinterest account is doing pretty well, and it was for a brand new site. I never joined a group board, but all the content I pinned was brand new to Pinterest and I targeted keywords with the Pins.

I barely log in that site and its Pinterest account – maybe once a month – and don’t create many new Pins, and yet it’s bringing me 100-200 page views from there every day. So it can be a consistent traffic source for a new blog without much effort.

Why Delete Your Group Boards?

Blogger Elna of Twins Mommy (whom I’ve interviewed here) deleted, removed and archived over 100 boards as part of her new Pinterest strategy. Many of them were group boards and she felt that was weighing down her profile. Many weren’t related to the topics she was covering now either.

So she simply removed them, and her blog traffic from Pinterest increased.

Tony Hill, founder of PinClicks, and one of the hosts of the PinTalk Podcast, said this:

“Before 2024, creating pins that go viral and send traffic was a numbers game.

If you pin enough, eventually, you’ll have one that gets picked up and sends at least a handful of clicks to your site.

Starting in 2024: Pinterest is giving newer accounts more chances at the plate to make a hit.

Translation: Pinterest is showing newer pins more often, especially from newer accounts in many niches.

I’ve got pins that have been around for 2 to 10+ years and have 0 pin clicks, saves, etc.. At this rate, they’re likely not going to get any clicks. As Carly Campbell likes to say… these pins are dead weight. I’m not necessarily recommending this strategy for every older Pinterest account, but… If you’re in a niche that’s big on trends, with less timeless/evergreen content… You might consider it. Because right now, Pinterest is highly favoring new accounts, with fresh, high-performing pins.”

And finally, here’s an extract from this post on Mad Pin Media:

“While group boards don’t have the same explosive growth potential they once did (circa 2016-2019), they certainly aren’t “dead” as some Pinterest marketers claim.

The platform has shifted toward prioritizing content quality, freshness, and engagement over mass distribution tactics.

Therefore, if you’re part of many group boards with low quality content and low engagement (saves, pin clicks), your own account is very likely to suffer as these metrics dilute the engagement rate on your whole account.

What boards do is artificially inflate your impression numbers, which might look exciting at the beginning. But the truth is, if no one from the group board engages with your content, your engagement rate will drop dramatically.

Reviewing group boards is one of the first things I do when I audit my client accounts. In 80% of the cases, the group boards do more harm then good, and I end up archiving majority of them.”

Anything that’s underperforming – whether it’s Pins or boards – might be affecting your whole account so it might be worth removing.

How to Leave a Pinterest Group Board?

I’m doing this right now, and it’s pretty simple.

For a start, check your boards stats to make sure the boards you’ve about to remove (whether group or personal ones) are underperforming.

Go to Business Hub > Analytics Overview and scroll to the Top boards section.

Then, when you’ve decided to leave your Pinterest group boards, the steps are the following:

Click your profile picture (top right corner).
Go to Saved. All your boards will show up.
Click on the one you want to delete so it opens.
Then click the group of profile pictures (it’s below the board’s name and description).
You’ll see the list of members. Find yours and click the ‘Leave’ button next to it.
Do the same for each group board.

In conclusion

So what do you think?

Are you still a member of group boards for no reason? Did you stop creating new boards for your account (it’s a good idea to keep creating new ones every now and then) and just do the same old things you’ve always been doing on Pinterest?

It might be time for a new strategy.

Let me know how it goes, and what your take on Pinterest group boards is.