3 Resources for Becoming a Better Online Shopper 33

3 Resources for Becoming a Better Online Shopper

Online shopping is a big part of our lives.

In fact, even if you haven’t gone all digital, you’re likely making purchases online more often than you’d like. And you’re surrounded by people doing the same.

According to researches, more than 50% of Americans prefer to shop online, while 80% have bought something on the Web in the last month.

Now almost every item or service you can imagine is a click away. With such ease of access it’s normal that the competition is tough too. Ecommerce giants are fighting for your attention with every marketing channel known to man, and they don’t give up until they give you the best user experience and make you want to come back to their platform again.

They’ve come to your favorite social media channels to make it even easier for you, and more tempting, to buy stuff that you seem interested in based on your activity in the same network.

That makes it harder for us to do online shopping the smart way.

In order not to make irrational buying decisions and end up in a bad financial situation in the future, we should take control of this aspect of our lifestyle and become a better online shopper.

Here are some resources that can help you out when trying to choose the best product, find a legitimate seller (almost always that would be one of the Ecommerce giants out there), or compare prices and features:

1. Use a product review site.

Product review sites are quite helpful. They are created to give you in-depth information about different types of products, that you can go through before making the decision to buy.

One such site is Brand Ballot, where you can browse different categories and brands and see for yourself which ones seem best for your needs.

With product review sites you can save a ton of time by seeing all the features of a product laid out in front of you, together with some possible issues you might not have considered.

2. Do it safely.

With so much money being spent online, there comes the problem with security.

Many scam sites show up when a new hot market has evolved. Then, there are the fake reviews, the lack of a secure payment system, the data credentials you share that can be used for other purposes, and more.

Even if your device is secure and you’re being careful with your credit card details, there are still some new online shopping habits and practices you can develop to make sure nothing goes wrong.

For a start, use sites you know. Your own research should always come first.

Luckily, more than 72% of millennials check what else is there online before making a purchase, even if it’s in a real store. That’s a positive factor as it means we’re slowly becoming more conscious of what we give money for.

If you’re going to buy from someone on the Internet, though, check if they’re using an SSL certificate on their site first. That simply means having https in the url, instead of just http. It’s a step the owner has taken to ensure that all the data you share during your transaction remains private.

Don’t give excess information when it’s optional. It’s also better if you don’t save passwords and have made them strong enough.

To make it even easier, you can use a password manager tool.

3. Compare prices.

Another thing you can use to become a better online shopper is a tool that compares prices.

For a start, InvisibleHand is one such software that notifies you of a cheaper version of whatever it is you’re viewing online, even if it’s on another platform.

PriceBlink does a similar job.

A browser extension you might like is Honey, which works with coupon codes and saves you the hassle of looking for one by simply putting it in the right field for you.

Online shopping can make your life much more comfortable and easier. But you need to do it the smart way.

Make sure you think every purchase through, form good buying habits, and make use of helpful resources to see who and what is the best on the market right now.

Get The Lifestyle Designer's Digest
Directly into your inbox every Monday.
Previous ArticleNext Article

The 5 Most Popular Ways to Make Money on Instagram 28

The 5 Most Popular Ways to Make Money on Instagram

It’s possible to not only make money on Instagram but to even turn this into the biggest asset for your business.

Of course, every item on the list below means you’ll first need to build a following and then monetize it in a way you find best for your strategic goals. But once you have an audience, you attract even more people. And what’s more, they are all more engaged than on any other platform online.

Some individuals and businesses are making a fortune solely on Instagram, but it’s taken them some trial and error to get there.

So, let’s find your best option to cash in on this social media channel:

How to Make Money on Instagram

1. Affiliate marketing.

Affiliate marketing is an option for almost anyone that has control over a platform online. With it, you simply redirect people to another person’s products or services and earn a commission for each sale.

Just like you can do this with your blog by writing reviews or linking to products from your sidebar, and with your email newsletter where you can encourage subscribers to give something a try, you can also use social media to promote an affiliate URL.

With Instagram, that can happen mainly by making the link in your bio point to an affiliate page. Then growing your audience with the hope that many followers will be clicking on it.

But to make the most out of the visual side of Instagram, post beautiful images or even image quotes depending on the type of product or service you promote. Use the description to encourage people to click the link in your bio.

Of course, you’ll need to be targeting the right people. Those that are interested in the niche and the products you’re trying to sell. Also, you’ll have to be making the most of the hashtags related to this field.

2.  Sponsored content.

Next, you can make money on Instagram by publishing sponsored posts.

Once you have a big following that’s engaged, you can start mentioning other products, brands or Instagram accounts.

That shouldn’t be aggressive, though, as users can easily feel when you’re getting too promotional and will quickly unfollow you. So make sure you keep your posting schedule consistent and stick to your overall strategy, but begin publishing a sponsored post every now and then and let it blend into your feed.

For example, some popular Instagram accounts who publish inspiring quotes and motivational content often repost someone else’s post. Or even publish a screenshot of another profile, and use the caption or description to mention it so that people can follow it directly.

This way the other person’s content and account get exposure and you get paid for that.

And if that doesn’t sound lucrative enough to you, let’s think in numbers. With a big enough following, some Instagrammers are charging hundreds or even thousands of dollars for posting a single picture with a mention of a brand or a product on it.

3.  Sell your stuff.

That’s an obvious one, but worth mentioning.

Make money on Instagram by using all the content you post on your account to motivate people to click the link in your bio, where they’ll be presented with your best offer.

That can be your latest book, your membership site, your store on Etsy, your business services, or else.

In this case, your goal will be one: to turn more followers into customers.

Of course, you can also link to your blog or podcast, but here we’re talking about direct ways to monetize Instagram.

4. License your photos.

How to Use Your iPhone to Take Good Travel Photos

You don’t need to be a photographer, but if you’re making great pictures anyways, you might as well get paid to do that.

Many businesses or individuals can’t create their own photos but are looking for inspiring images to go together with their content. If you’re a travel enthusiast, for instance, or a foodie who loves to plate your food like a pro, let your Instagram account be the place to put all that inspiration online.

Add a watermark to each photo and use the caption, description and link in bio to let people know where they can buy the photos.

There are actually 2 great marketplaces where you can put your Instagram photos up for sale. That’s Foap and Twenty20.

5. Sell your account.

A less popular, but highly lucrative option is to invest resources to grow an account and then sell it. That’s not against the rules, of course, and is for people who aren’t promoting their own business or brand, and who are simply doing it for the money.

It’s similar to flipping sites.

You can use ViralAccounts – a platform for selling and buying viral social media accounts.

So, I think there ways to make money on Instagram are enough to get you started and let you create your strategy and start building your following.

How will you monetize your account and why?