Social Media Butterflies: Choosing the Right Platform For Your Business 316

Social Media Butterflies: Choosing the Right Platform For Your Business

This is a guest post by Vasilena Stamboliyska, a content specialist for Spotcap Australia.

We’ve all become accustomed to the idea of using social media as a promotional channel, but is it really as simple as that?

Not all networks are made equal, and different platforms suit different branding strategies. Knowing which ones will give you optimal results becomes even more important once you decide to put some budget behind your efforts.

The answer lies within your target audience. Once you know who they are, what network they use and how they like to engage with content, you’ll be ready to set off with building your brand online.


Let’s start with the one to rule them all. Facebook boasts some impressive numbers, with 2.07 billion monthly active users worldwide. It goes without saying that this is an audience businesses will want to tap into, and the platform provides many opportunities to do so — videos, blog posts, photos, status updates.

A note of caution, though. Due to the platform’s age and user base, most businesses have a Facebook page already built. At this point in time, it’s considered to be more of a bare necessity, rather than a way to differentiate yourself. As a result, the environment has become intensely competitive. To top it off, younger audiences (aged 12 to 17) seem to be stepping away from the platform.

Do: If you don’t have a Facebook page, make it a priority.

Customers now take Facebook pages as a given, and if you don’t make your details easily accessible through the platform, people might go to a competitor for that reason alone.

Don’t: Don’t keep your efforts just to Facebook, since by now this tactic is considered to only cover the basics.

Include another social media platform to your strategy which is better suited to your target audience.


Twitter is where users connect with their passions and interests and try to genuinely interact with organizations associated with them. Smaller businesses might think this is a luxury only big brands can enjoy, but you might be surprised.

A recent survey of 5,450 users discovered that 78.5% of respondents have tweeted at small and medium-sized businesses (SMBs) that had caught their interest. The results? 83% who received a reply thought more positively of the SMB and were more likely to purchase their products or services. This makes the platform a great tool for businesses looking to improve and personalize their customer service approach.

Do:  Think mobile.

With 80% of users accessing the network through mobile devices, you want your content to be tailored to their experience. Video material proves to be twice as memorable than any other format, so use this opportunity to tell the story of your business, create customer intent and have clear call to actions that can convert.

Don’t: Ignore your audience.

How you engage with your customers says a lot about how much you value them. Answer questions, address complaints and engage their interest by asking them for feedback and opening discussions.


How to Use Instagram to Promote Your Business in 2017

Businesses whose strength is the aesthetics of their products have a major lead on this network, but that’s not to say that others can’t benefit from it. With more than 60% of people saying they learn about a product or service through their Instagram network, you don’t want to dismiss this opportunity.

Instagram’s visual composition allows for businesses to express the personality of their brands and make them more relatable. “In-the-moment” visuals which portray emotions and messages can paint an intimate picture not only of products, but also corporate culture and people.

Do: Use those hashtags.

Not only can you apply your wordsmith skills to come up with witty and memorable plays on words, but you’ll also be boosting the likelihood of users engaging with your post by 12.6%.  

Don’t: Forget the call to actions.

Instagram stories with eye-catching headlines and appealing visuals can attract visitors to your website, blog page or any other resource you want to divert traffic to.


While the previous social media examples were better suited for business-to-customer content, LinkedIn is the platform for business-to-business relations. Seven out of ten professionals consider LinkedIn to be a trustworthy source of content. The platform has strong potential to help your business build a strong professional presence and portray you as the thought leader in your niche.

Do: Create content for high profile decision makers.

Discover their pain points and current concerns, and address these with posts that prove helpful to them.

Don’t: Allow your profile to become stagnant.

Maintaining a steady stream of content of two to three posts a week can boost the visibility of your brand.

Aim to provide a better experience for your audience by first understanding their interests and habits, and then doing everything else. Once you’ve taken the time to find what works best for your circumstances, you’ll be able to confidently move forward with your promotion.

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The Importance of Exercise to Your Professional Success 4

The Importance of Exercise to Your Professional Success

In today’s world, most jobs are demanding both physically and mentally. Competition is not always based on the best resume, education, or experience. Having the upper hand in your profession is most likely linked to your ability to think quickly, act appropriately, and carry out difficult duties with the utmost quality.

You need to be able to bring something new, different, and maybe even better to the table. So, how can you get the edge? How can you maximize your professional potential and output?

Believe it or not, the answer to that question might be found outside the workplace. It may be what you do when you are not at work that makes the difference in your work. What is it? EXERCISE, that’s what!

Replace Some Screen Time or Other Time Wasters.

Everyone needs to take a break from the workday. Television, gaming, social media, and video-viewing are what we often go to for this.

Try replacing some of your downtime with exercise, or trying exercising while you are in front of the screen. Exercising instead of sitting will not only help relieve some stress from your day but also help release some built up tension so you can actually rest better at night, helping you be better prepared for the next work day.

Exercising a few hours before bedtime elevates your body temperature. When your body temperature returns to normal, your brain and body are ready to sleep.

Exercise Sharpens Your Thinking.

It is a fact that as we age, our cognitive abilities decline.

While researchers may not have found the cure for dementia-related disorders, they do know that exercise helps delay onset or slow down its progression. Exercising during the years of 25 – 45 can boost the brain chemicals that prevent shrinking of the brain. It has also been shown to create new brain cells and increase proteins found in the brain that help keep thinking skills sharp.

Exercise Reduces Sick Time.

Exercise improves general health functioning and helps build your immunity to illnesses.

It has also been shown to increase our ability to think and work under stress, rather than giving in to the stress and being more susceptible to illness.

This keeps you reporting to work on a regular basis, and taking less sick days. The more you are at work, the more productive you are, and the more your employer values you.

Working Out Increases Your Stamina.

Long work days can leave you drained and listless. If you know you are facing long meetings, strenuous work sessions, or overtime for increased production demands, you can prepare to meet these challenges head-on.

As you exercise, over time your stamina will be able to withstand longer and more strenuous workouts. It also translates into helping you stay sharp during those long, arduous workdays.

Yes, How You Look Does Count.

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While it may never be mentioned, your appearance is noticed by employers, co-workers, interviewers, etc. You do not necessarily need to look like a buff bodybuilder, but having a svelte, strong appearance is a benefit.

Other’s first perception of you is of great importance. Think about interviewing prospective employees. Honestly consider the impact of their first impression on their employment outlook. Healthy looking is definitely a check in the “yes” column.

Energy levels are also higher when you are exercising regularly, and your energy is part of how you are perceived overall. When you start to feel better about yourself, you begin to present a more positive image to your coworkers.

It Boosts Your Confidence.

When you have conquered a goal in your exercise plan, like being able to run an entire mile instead of having to stop and walk some, you know you have accomplished something. You are on your way to bigger and better goals.

There may have been times along the way that you felt like that milestone would never come, but here it is. You feel proud and motivated to keep working toward your next goal. You see the fruits of your labor. You are energized and begin to feel better about yourself overall.

You begin to feel a sense of accomplishment that does not leave when you exit the gym doors. You carry that as a boost in your confidence as you go into work.

Bring the Habits of Exercise to Work.

What else do you learn through exercise? Goal setting, resilience, perseverance, learning new things, taking chances, organizing and managing your time, just to name a few. These are great skills to boost your performance at work, too.

You begin to realize that you can take what you have learned through setting up and sticking with an exercise plan to the workplace. You can use all these skills in your career. As you do, you will become more confident and thus, more effective in your daily tasks.

All of these are learned by starting, committing to, and following through with a fitness plan, and can become more of a life plan.

If you are looking for a job, being physically fit might not get you the job, but it will definitely help your chances. Your first impression is incredibly important, so do not brush off exercise and fitness lightly.

Exercise has so many benefits like sharpening thinking, building stamina, increasing energy, reducing negative effects of stress, building immunity, and boosting self-confidence. This can really help you in your professional success.

The benefits extend beyond your exercise time.

They stay with you day in and day out. If you are not currently exercising regularly, just start today, doing something small. Some sit-ups in front of the television, taking the stairs instead of the elevator, cleaning up your diet, or increasing your walking pace as you move around the office are good ways to get started. You will feel the benefits, even with these small steps.