Success needs to be measured and constantly improved upon. And if you want your company to keep on growing and reach new heights with every passing year, you need to invest time and effort in implementing sustainable solutions to your daily practice.
Here is a roadmap for creating a sustainable business growth strategy.
1. Think bigger.
Do you have a goal, or three? Good, now double them.
There is no reason why being rational and setting the bar high should be mutually exclusive. They should rather complement each other.
Likewise, there is no reason why you shouldn’t shoot for 10 million in revenue if you have been shooting for one million so far.
By allowing yourself to dream big, you will feel empowered to pursue new, bigger goals. In return, you will achieve more than you previously thought you could.
But don’t feel disappointed if your big plans don’t pan out exactly how you wanted to because everything you achieve is a success that simply needs to keep growing. That’s how sustained business growth happens too.
2. Marketing is an investment.
If you don’t have a marketing department, outsource the job to an agency. While you’re at it, change your mindset about marketing.
You need to realize that everything in the world comes down to good or bad marketing. This is an industry that entails everything from brand creation, writing messages and stories, evoking emotions, building trust to optimizing the business for growth, recognition, love and trust.
Good marketing practices make all of these efforts a reality by employing a number of creative minds that will research the industry and opt for the best possible direction for your company’s improvement.
Marketing experts will develop your ads, your voice, your tone, your logo and your images, your stories, slogans and messages. This, in turn, will position your company on the global map and capture the hearts and minds of the consumers.
3. Manage Software Assets Effectively
The software your business uses these days is more valuable than ever before.
The right tools not only boost your chances of a more productive team, they can also help with functions like cost reduction, customer service, and security too.
However, to use this technology effectively, you need a good overview of what’s available to your team and how they’re using certain programs.
Better visibility of your software assets means you’re more equipped to handle things like compliance with your subscriptions. You can also make better purchasing decisions that save you thousands per year.
With many companies often discovering that their asset records are neither current or accurate, now could be the perfect time to learn how to use management tools effectively.
Automate the Process
Historically, IT experts have placed a lot on emphasis on best practices to keep teams as efficient as possible. When it comes to software license management and tracking activities, though, it might be best to step away from antiquated tools and processes.
An advanced automated solution reduces the time spent on managing repetitive tasks, while eliminating manual reporting errors.
With greater insight into things like allocation of licenses and usage, you can ensure you’re prepared for any internal or vendor inquiries that might come your way.
Plus, you can make more informed decisions about how to spend money.
Integrate Asset Management
If you really want to make the most out of your software and technology solutions, the best thing you can do is create a complete solution for success.
To be as easy to use and practical as possible, the management tools you leverage need to be integrated into your overall solution for asset management. This full system should also include OS deployment, software distribution efforts and remote patch management options too.
Since all of these challenges are pretty closely related, having integrated systems is becoming more valuable.
An automated system for software management that forms part of a complete plan for asset control will give your business a much-needed boost in visibility and efficiency, particularly when it comes to maintaining compliance.
Be Ready for Vendor Audits
It’s important to remember that even if you think you’re well prepared, it’s crucial to be ready for any audits that come your way.
Technology vendors are increasing their efforts to reduce and track down the unsanctioned use of certain software packages. This means that it’s common for a surprise audit to come your way even if you haven’t done anything wrong.
To make sure you’re prepared for a potential Microsoft license audit, or an examination by another vendor, you’ll need to have a plan.
Removing installed software and purchasing additional licenses after a notification can make your situation even more stressful. Instead, be ready for anything by conducting practice audits regularly with the right management tools.
If you’re concerned that a problem might occur in your business at some point, it’s also a good idea to designate a response team in your company to dealing with these issues.
4. Assemble your Avengers.
A thriving business is led by a team of passionate individuals. A business needs to be a well-oiled machine of productivity and growth.
That is achieved by assembling and nurturing a team, rather than constantly replacing and bringing in new individuals, which usually results in redundancy and inefficiency.
When you assemble a team of like-minded individuals and ignite the same passion that drives you within them, you will have created a thriving staff who are able to surpass any challenge.
Your A-team will promote an honest and transparent communication with a clear sense of direction, allowing you to focus on your own tasks while having full confidence in the skills and expertise of your colleagues.
5. Stay safe.
A business without legal support is a sitting duck in an open field surrounded by angry hunters.
In case the metaphor wasn’t clear enough, you need legal support in order to protect your business from any potential attacks by other companies or individuals.
In this modern age, where everything is susceptible to copyright infringement, theft and lawsuits, from a piece of code to a disgruntled customer, it’s important to have a legal team by your side.
One of the best ways to ensure safety and fair conduct is by implementing an escrow payment system. With a third party overseeing the flow of payments from the start of the transaction to the completion of services, you can rest assured that all the parts of the agreement will be met.
Besides not having to deal with any uncertainties, you can use that time to control the workflow, fee structure and payout schedules.
Read also: The Real Risks a Disgruntled Employee Can Pose
6. Analyze and improve.
As mentioned earlier, success needs to be measured and improved upon constantly.
If you want to create a sustainable rate of business growth and development, you need to track and analyze every aspect of your business. You can efficiently achieve this by implementing milestones and scheduling progress reports. After you’ve assessed the rate of progress, you can brainstorm ways to improve and increase productivity.
Employ your team for this purpose and let everyone pitch in with their unique approach and ideas.
Additionally, introduce a variety of helpful software and automation tools that will make tracking and analyzing easier and also free you of some duties so that you can focus on growing your company.
Sustained business growth is hard work, as it requires smart decision-making, planning and strategizing, a fearless approach to new and exciting experiences, and just a bit of luck.
With these effective strategies, you too can create a sustainable rate of growth and increased productivity for your company.
About The Author
Bruce Wahl is an IT expert with years of experience.