The basic role of content marketing is to increase the visibility of the brand being marketed by driving the traffic to your website and finding ways to keep them engaged there for as long as possible.

Content marketing is becoming increasingly important these days because of the digital selling of almost all the products and services available in the market.

To prepare for a content marketing strategy, here are some tips to follow which can assist you to meet up to the motives of your content marketing.

1. Consolidating the social platforms.

Using a social networking platform is the new age way to always be in touch, and where a particular user can always be found online.

So whether it is a brand awareness campaign or a one day promotional event, it should be made known to the always online user.

That does not mean you should wear yourself thin by covering all the platforms in one go, but you can choose the most popular ones, or it may also depend on your target users.

2. Inclusion of other forms of media.

Along with increasing the traffic to the website, we also want to engage our audiences. We want people to stay on the website for a longer period of time. And that won’t be possible with written or theoretical content only.

Include other forms of media like audios, videos and info graphics. This makes the content more engaging as it increases the understanding of the concept behind it.

3. Making use of paid advertisements.

No business is possible without a little investment. At the end of every investment there are returns.

All the social media sites provide ad spaces for investment for advertising purposes.

Determine your target audiences and decide upon a paid advertisement in the social media of your choice.

Then watch your traffic shoot up.

4. Lengthening the post.

The keywords in a post should not go beyond 2-3. Keeping this in mind, your content should be long enough to fit in these keywords coherently.

According to the experts, 1000 words or more is the enough length of a post to do so.

5. Creating backlinks through guest blogging and article submission.

Guest blogging is where a blogger writes a blog post to be published in a blog other than his own.

This is the simplest way of gaining backlinks to your blog or website. Some may be paid forms of guest blogging, and some may be unpaid forms.

Another way to increase your backlinks is through the article submission sites which have a huge traffic and can assist you to divert some of that traffic to your site.

6. Maintain consistency.

Publish at least 2 blog posts a week. 

It is vital that you understand that the competition in this is extremely high. So if you cannot manage to be consistent in your blog posting, then it is not a hard job for your audiences to find a substitute for your blog.

Also, your inconsistency in posting timely posts can result in tapering off your traffic. Especially if your blog is the main reason that your website is experiencing traffic.

7. Inducing headlines.

Short and crisp but interesting is the key to an inducing headline.

It is worth remembering that your headline is the tool to pull in your traffic as this is what will provide the right information in a glance to those reckless searchers online.

8. Adding influence.

Influencers to your site are like offering water to a thirsty person.

Try to gain organic likes from influencers of all fields.

 These likes and influences will work in your favor to gain a much needed credibility for your site and blog.

9. Adding a personal touch and style.

Every website owner has their own style and personal touch.

This style is what connects you with your brand in the eyes of your customers and this is how they will recognize you from the large variety of brands available online.

A consistent style also creates trust which is most important if you want a loyal customer following.

10. Try new and different platforms.

Content marketing is not only and completely about blogging. It is mostly about maintaining visibility of your brand which is possible after a constant exploration of other platforms other than blogging.

A culmination of them all along with blogging is the best and most trusted method to increase traffic to your website.

Practicality and logic are the two main calculations to be performed while carrying out content marketing. Also it is advisable to keep an eye on the moves of the competition as well as the latest trends in the market.

About The Author

This is a guest post by Nidhi Mahajan, a marketer, entrepreneur and constant tinkerer.