Follow These 10 Tips to Take Your Content Marketing to The Next Level 56

Follow These 10 Tips to Take Your Content Marketing to The Next Level

This is a guest post by Nidhi Mahajan, a marketer, entrepreneur and constant tinkerer.

The basic role of content marketing is to increase the visibility of the brand being marketed by driving the traffic to your website and finding ways to keep them engaged there for as long as possible.

Content marketing is becoming increasingly important these days because of the digital selling of almost all the products and services available in the market.

To prepare for a content marketing strategy, here are some tips to follow which can assist you to meet up to the motives of your content marketing. For more related information, you can always follow this link:

1. Consolidating the social platforms.

Using a social networking platform is the new age way to always be in touch, and where a particular user can always be found online.

So whether it is a brand awareness campaign or a one day promotional event, it should be made known to the always online user.

That does not mean you should wear yourself thin by covering all the platforms in one go, but you can choose the most popular ones, or it may also depend on your target users.

2. Inclusion of other forms of media.

Along with increasing the traffic to the website, we also want to engage our audiences. We want people to stay on the website for a longer period of time. And that won’t be possible with written or theoretical content only.

Include other forms of media like audios, videos and info graphics. This makes the content more engaging as it increases the understanding of the concept behind it.

3. Making use of paid advertisements.

No business is possible without a little investment. At the end of every investment there are returns.

All the social media sites provide ad spaces for investment for advertising purposes.

Determine your target audiences and decide upon a paid advertisement in the social media of your choice.

Then watch your traffic shoot up.

4. Lengthening the post.

The Secrets of Profitable Blogging Revealed - letsreachsuccess.com

The keywords in a post should not go beyond 2-3. Keeping this in mind, your content should be long enough to fit in these keywords coherently.

According to the experts, 1000 words or more is the enough length of a post to do so.

5. Creating backlinks through guest blogging and article submission.

Guest blogging is where a blogger writes a blog post to be published in a blog other than his own.

This is the simplest way of gaining backlinks to your blog or website. Some may be paid forms of guest blogging, and some may be unpaid forms.

Another way to increase your backlinks is through the article submission sites which have a huge traffic and can assist you to divert some of that traffic to your site.

6. Maintain consistency.

Publish at least 2 blog posts a week. 

It is vital that you understand that the competition in this is extremely high. So if you cannot manage to be consistent in your blog posting, then it is not a hard job for your audiences to find a substitute for your blog.

Also, your inconsistency in posting timely posts can result in tapering off your traffic. Especially if your blog is the main reason that your website is experiencing traffic.

7. Inducing headlines.

Short and crisp but interesting is the key to an inducing headline.

It is worth remembering that your headline is the tool to pull in your traffic as this is what will provide the right information in a glance to those reckless searchers online.

8. Adding influence.

Influencers to your site are like offering water to a thirsty person.

Try to gain organic likes from influencers of all fields.

 These likes and influences will work in your favor to gain a much needed credibility for your site and blog.

9. Adding a personal touch and style.

Every website owner has their own style and personal touch.

This style is what connects you with your brand in the eyes of your customers and this is how they will recognize you from the large variety of brands available online.

A consistent style also creates trust which is most important if you want a loyal customer following.

10. Try new and different platforms.

Content marketing is not only and completely about blogging. It is mostly about maintaining visibility of your brand which is possible after a constant exploration of other platforms other than blogging.

A culmination of them all along with blogging is the best and most trusted method to increase traffic to your website.

Practicality and logic are the two main calculations to be performed while carrying out content marketing. Also it is advisable to keep an eye on the moves of the competition as well as the latest trends in the market.

Get The Lifestyle Designer's Digest
Directly into your inbox every Monday.
Previous ArticleNext Article

The Five Elements of Flawless Customer Experience 6

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Time
Understanding
Ownership of Emotions
The Unexpected
Follow-Through

Time

When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.

Understanding

How to Use Content Marketing to Boost Your Business 6 Marketing Influencers You Must Follow

You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”

Follow-Through

You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

***
Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.