There’s no denying the huge impact online dating, and more specifically dating apps, have had on the romantic lives of people around the world. It seems as though these days, we’ve all either dabbled in online dating ourselves or know somebody who has. From mainstream options like Tinder and Bumble to more niche offerings, there’s an app out there for everyone.
It seems that online dating is here to stay. In fact, according to a recent study, over 50% of couples will meet online by 2031, with this figure rising to 70% by the year 2040.
While the popularity of online dating is great news for those looking to start a new relationship, it’s even better news for our favorite dating apps!
Lonely hearts, major payday.
So, just how much are these companies cashing in off lonely hearts around the world? musicMagpie has the answer, with a new study highlighting exactly how much money dating apps like Tinder, Bumble and Match are making every minute.
Unsurprisingly, Tinder comes out on top, earning a whopping £1,276 every minute – or £1,837,741 every day! With an estimated 50 million users, one million of whom pay for a premium subscription option, it’s easy to see why Tinder tops the financial charts.
Coming in second place is female-friendly Bumble, which earns a still impressive £102 per minute – or £147,054 per day. Following in Tinder’s footsteps, Bumble also offers a premium service which allows users to unlock additional features for a monthly fee.
Match and Zoosk take third and fourth place, earning £92 and £85 per minute respectively. Online dating veteran Plenty of Fish is next on the list, reeling in £47 every minute.
Infamous infidelity site Ashley Madison has struggled to recover from its 2015 data breach controversy, now making just over £21 per minute.
Bringing up the rear is relative newcomer Huggle, an app which matches users based on mutual interests and common locations. While Huggle is currently earning just 7p per minute, with a growing number of active users and celebrity fans, could 2018 be the year it climbs the rankings?
Find out how much your favorite dating apps are making each minute on musicMagpie.