One of the biggest stresses of owning a website is learning how to drive traffic to it and keep your visitors engaged, whether you’re selling something or promoting a blog.
Most of the visitors who leave your website will never return to it, which is why it’s important to start strategizing as soon as you go live for the first time.
There are several things that you can do to increase your chances of a user interacting with your content.
1. Live Chat
Live chat has been proven to keep customers and visitors engaged on a website instead of closing it off when they’re feeling frustrated or confused about what they’re looking at.
People really appreciate the convenience of being able to take advantage of the Internet. It’s easier for them to get their questions answered via a live chat versus having to call some form of customer support on the phone.
Plus, live chat can be a helpful tool that allows you to see how many new and returning customers you’re getting on a regular basis.
2. Social Media Plugins
One of the best ways to share content on the Internet is via social media.
By adding various plugins to your website, you’ll be able to build your brand and online presence at a much faster rate than with just a site alone.
Keep in mind that you’ll have to brainstorm the perfect combination of visual and readable content so that people are excited and encouraged to share it with their friends and family online.
By having a good social media following, you’ll also boost your rankings on search engines.
3. Make It Easy to Contact You
Anyone who has been in touch with an agent has heard any of the following before:
- How can I best reach you?
- When are you available for a call?
- Is email better for you?
You expect this behaviour from people with a salesforce background. They openly admit that they will adjust to your needs when they contact you.
On the other hand, the last thing you want is for your customers to ask the same things.
Customers need to be able to get in touch with a brand in their preferred method of contact – within reasons, of course. Indeed, you want to put your customers in control.
No potential buyer should have to beg for your contact details as it’s going to start your trade relationship on the wrong foot!
Make it visible.
You never know when someone might need support.
Perhaps they’re browsing through the website trying to find a replacement for a broken product, but they don’t know which suits their needs best. Or they could be worried about delivery times and want to find out where their parcel is.
Regardless of the situation, the easiest you make it for people to get in touch, the smoother the relationship to the customers will be.
As such, your contact page is a starting point. Ideally, a website should offer a variety of contact methods, including phone number and email address.
Social media channels are always a bonus. You can also use a live chat application during business hours, as this will enable people to get an answer in a matter of minutes.
Results: Improved customer support and sales and a trustworthy reputation.
Keep it remote team friendly.
How many of your employees are working from home during the pandemic? If the answer is all or most, you’ve probably been looking at effective communication tools, such as a cooperative platform with video calls.
Video conferencing can replace face-to-face interactions with great success in the B2B sector.
For customers who need to get in touch with a support person by phone, VOIP business phone solutions can offer a significant advantage.
Indeed, unlike analog phones, VOIP systems are accessible anywhere, making them an ideal tool for remote workers. You don’t want to compromise between customer support and team safety!
According to a study, people who work from home tend to work longer hours. On average, home-office based individuals work three more hours every day.
On the one hand, it’s advantageous for your customers as they can receive support for longer. However, fatigue and pressure can accumulate and affect the quality of the interactions.
It’s understandable that when everyone is stuck at home – your customers too – it makes a huge difference to provide flexible customer service hours. But flexibility needs to be a mutual benefit.
In a remote environment, employees can schedule their working day how they see fit, which puts them back in control of their work/life balance. Enhanced communication is only possible when you embrace flexible routines for all.
Give customers control over their interactions with your brand.
They need to be able to get in touch effortlessly rather than having to bend their routine and habits to make them fit your business.
When it comes to contact, you want to follow the three success rules: Be visible. Be easy to implement. Be unrestricted in time and space.
4. Animated Videos
A classic whiteboard animation video is the perfect way to excite visitors on your site about a sale, new product, or to explain a process or service.
These types of videos attached in subscriber emails have been found to lead to 200-300% more conversion, making them incredibly appealing for business owners and bloggers to include.
5. Make More Scannable Content
It’s always important to make sure that your content is scannable. That’s because most people won’t read content word for word unless it’s a topic that they’re extremely interested in.
In order to make your content readable, there needs to be a good balance of images and written information.
Additionally, it’s important to have engaging subheadings followed by short sentences and paragraphs. Bullet lists are a great way to keep a reader engaged and interested.
6. Customize Your Thank You Page
Whether you’re setting up an email to thank someone for subscribing to your site, or you’re sending out a receipt for a purchase, it’s a smart idea to customize your “thank you” page so that you remain memorable in the visitor’s eyes.
This is also how you can turn a lead from cold to hot by providing them with related, similar information that might entice them to keep coming back or share the content.