If you’re a small company, just starting out, a one-man business or an aspiring entrepreneur, you’ll need professional freelance writing services.

That’s because content marketing is key in the digital world. You should use words on your platform effectively to build trust, grow your traffic, grab attention and make sales. However, it’s much better to look for a freelance writer instead of an agency.

We, freelance writers, are independent workers who do what they love for a living. Be sure that whenever you work with one, you can get to know the person, see if he or she is the right fit, hire them directly, monitor their work, and request changes in the end.

When you outsource content creation, you need to make sure you can trust the person on the other side of the screen. While agencies are big, busy and expensive, freelance writers and bloggers can pay attention to your project and discuss everything in advance.

So, let’s see the exact benefits of hiring a freelance writer for your small business as opposed to an agency.

The Pros of Hiring Freelancer Writers vs. an Agency

1. You get the freelancer’s full attention.

If you’re going to outsource an aspect of your business to a professional, you need to make sure it’s the right person for the job. With an agency, you don’t really know who’s writing the content. With a writer you hire independently, you have the chance to get to know them first.

You’ll never have to be transferred from one department to the other as might be the case with an organization offering freelance writing services.

When setting the right expectations, in the beginning, you’ll know they aren’t in a hurry to finish their workday or to reply to other clients at the same time.

Independent content writers care about their work, time and who they collaborate with. So you’ll get their full attention even before you discuss payments.

Read also: How This Student Became a Full-Time Blogger

2. It’s cheaper.

Most new entrepreneurs, small businesses, lifestyle bloggers or stay at home mums are on a budget.

You might be working on many things at once and don’t want to put all the eggs in one basket. Or maybe you’re just giving your website or this project a try to see how it goes. You might enter a different market or change direction soon. So you can’t really hire an agency to do all the ghostwriting for you.

What you need is ambitious and determined freelancers. It could be for a one-time project or you might use their freelance writing services regularly.

Their rates are negotiable because the scope of the project depends on many things.

I, for instance, might charge a bit less if I know the client will keep coming back, if they give me credit for my work, if there’s less or no research necessary before writing articles or books for them.

Also, if they are really, really nice people, treat me with respect and seem like they understand the importance of web content, I’ll gladly offer them one of my lower prices (which I only have with old clients now).

3. You get to connect with the person.

Unless you grow to a company with 30 or more employees, you should care about everyone on your team and get to know them from day 1. When you do, you can be sure they will deliver great work and help reach the company vision.

By connecting, I mean this:

– Check out their website (every professional freelance writer should have one!);

– Read their About page (that will help you understand where they come from, how they got into the freelance business, and what their personality is. In my About page, for instance, I share my whole story, life values, and more. It’s all connected as they are the reason I’m able to make a living doing what I love);

– See their past projects (Every independent web content writer who’s serious about their work, should have a Portfolio page on their website. I recently updated mine.);

Doing that kind of a research doesn’t need to take long. Just go through these important pages to get a feeling of the person you’re about to get on your team. It will also help you find common ground and initiate a conversation, thus making them feel comfortable from the first chat.

That can’t really happen with the employees writing on behalf of a freelance writing agency.

4. Freelancers are flexible.

Independent workers are freelancing from the comfort of their homes. That means they have the freedom to set their own working hours and never work under pressure.

This is beneficial to you in a few ways.

For a start, you can contact the freelance writer you hire any time you want. Usually, they respect their clients so much, that they are available most of the time. They will return your call, text you back or reply to your email whenever they are behind the screen (which is quite often as they work hard).

Then, you can adjust your contract whenever you feel like, as long as you discuss it in advance.

For instance, when clients ask me when I can get an article done, I first check whether it’s urgent or not. If it is, I prioritize and add it to my to-do list for the next day. The flexibility of a freelance writer who’s in control of their focus and day allows for such freedom.

If you’re interested in working with me, don’t hesitate to get in touch via the form below.

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With an agency, you’ll know the employees are busy serving other clients now and can’t really deliver you a ton of content at once in a few days, for example. Also, they charge a lot for any extra work.

5. If you treat them well, they will deliver great and consistent work.

Here’s the thing about freelancers and creatives: show them respect, treat them well, value their time and work, and you’ll receive the best service ever.

They will make sure they deliver great articles, reports or books for your website and audience. Will start getting creative and contribute with ideas for future topics to cover on your blog. Might offer to add images and get each piece of content in your WordPress dashboard ready for publishing and make it live, all for free.

They usually enjoy that anyways, I know I do. So I sometimes offer such bonuses to clients I like working with.

6. You can make them part of your team.

When working with an agency more than one time, you’ll probably receive content produced by different ghostwriters every time. Which means the overall flow won’t be there and you need it for brand consistency.

One of the best things about working with a freelance writer is that you build trust after one project and can then continue working on other things. You can hire them full-time if you want to and delegate different projects to them.

Over time, you can train them to understand your product so good or write using your own brand voice, that they will become irreplaceable.

So, these are the reasons why it’s better to hire a freelance writer for your business instead of an agency.