2017’s Search Engine Optimization Trends 27

2017’s Search Engine Optimization Trends - letsreachsuccess.com

The following article is a guest post.

As you might already know, search engines change their algorithms periodically in order to prevent people from playing the system, which would give them the upper-hand against their competitors.

In this article, we are going to talk about the upcoming changes in 2017 and what you need to do to update your website.

1. Accelerated Mobile Pages (AMP) 

Google believes that every website must be highly responsive in order to reduce the bounce rates. They wish to provide all users with an invaluable experience while browsing through the pages.

Now, they have revealed the accelerated mobile pages, which is an open-source protocol that allow immediate loading of pages on smartphones. Moreover, the pages load so quickly without consuming more mobile data. In fact, the regular webpages would use around eight times more data than the new protocols presented by Google.

If you still haven’t, take advantage of this feature to improve the user’s experience and your rankings.

2. Artificial Intelligence is a thing now

Google decided to integrate machines with artificial intelligence to make search algorithms smarter and more human-like.

According to Google, their new concept is going to provide users only with relevant information when they search. This means that website owners must improve their sites making them more unique.

From what we see, black hat SEO techniques are becoming even less effective nowadays. What’s more, such techniques can harm your rankings considerably. High-quality articles, which provide value, are your only choice to rank higher.

3. User-friendly experience

For Google, there’s nothing more important than the quality of service you provide to all visitors. The Silicon Valley enterprise has made user experience optimization one of their top-ranking factors.

The largest search engines such as Google and Bing rank websites with a better user experience higher than other sites. Now, not only your design must be flawless, but it must be simplistic as well, and customers should not get confused or lost while searching for their desired service.

4. Optimized Links

Distinguish your brand by creating branded URLs in order to separate your website with others. Such URLs are highly beneficial for the SEO of your site and you should make sure that yours are updated. This would improve your SEO score considerably.

Make sure that you use ‘short branded links’ as they are unique and users prefer them more. These links look like this: goo.gl ( Google ) / pep.si ( Pepsi Co. ) or nyti.ms ( New York Times ). Our statistics show that the CTR is increased, at least, two times with shorter URLs. Moreover, the links will help you whenever there is a limit in post characters on social media platforms.

Try to integrate these trends into your search engine optimization efforts in  2017 to ensure that your website is updated. This will allow you to stay on top of your competitors and earn even more visitors. Of course, if you are unable to perform the tasks above, then it might be time to hire a professional company to take care of this job flawlessly. We highly recommend the colleagues from bluehatmarketing.com/seo-services, in case you find it hard to find a reliable SEO provider

Get The Lifestyle Designer's Digest
Directly into your inbox every Monday.
Previous ArticleNext Article

Becoming Your Own Boss: Tips on Getting a Business Off The Ground 8

How Writing a Blog Can Help You Live the Life You Dream About

Becoming your own boss is a complicated process, and not everyone does it the same way.

I got lucky. I was still working when I got my business off the ground, so I had a source of income while I was working the kinks out of my business. I did most of my work for the new business when I got home or on the weekends. I asked for a change in job responsibilities at the office so that I didn’t have as much on my plate.

This all gave me a chance to start earning money without going into debt. When it was feasible, I stopped working my regular job and transitioned into working for myself full time. It took about a year and a half.

Establish clear boundaries.

 

Sometimes people don’t take you seriously when you tell them that you work for yourself. They think you are always available to chat or have lunch.

I had a number of friends that would call me at all hours, assuming I was available because they wanted to talk. Granted, it was nice to have that freedom at first. But, I soon realized that if I was going to be successful, I couldn’t let those kinds of distractions interrupt my workday.

Save before you start working for yourself full time.

I was in pretty good shape when I made the transition, but looking back, a few more months with a paycheck would have been wonderful.

When you start your own business, money can be very tight. You never know what you are going to make month to month.

I had one customer that initially made up most of my revenue. That customer only paid on a quarterly basis, which meant that times were tough in between payments.

I had to spend money to build the business, which meant there wasn’t a lot left over. If I didn’t get a payment right on time, it was very difficult to deal with.

There were times when I had to ask for a loan from family members simply to pay my bills.

Reach out and build a support network.

4 Tips to Track Your Remote Employees' Progress Without Demoralizing Them

It can be really difficult to adjust at first. You have great days and you have terrible days. You meet goals some months, while other months you are left wondering where you went wrong.

If you make a mistake, you alone are responsible for it and your business and reputation can suffer. It is easy to feel depressed at times. You may even start to feel like you can’t handle running a business and that you made a big mistake when you left your office job.

Remember that you are not alone. All entrepreneurs have these moments, which is why it is so important to connect with others in the field.

Take time for yourself.

I had a honeymoon period of about half a year. It was really exciting to see the business get bigger. Each milestone that I met was a reason to celebrate.

However, heading into the second year, it was more difficult. I was tired. Things weren’t as exciting because they weren’t new anymore. And then, year three came along. I was done with working such long hours.

I was done with having no time off. Burnout is certainly an issue in this business, so you have to figure out how to balance your personal and your professional needs.

It took me a long time to get where I am today. I had to do a lot of research. I had to educate myself on business. I had to find an SEO expert. I had to figure out who my main competitors were and keep an eye on them. I also had to stay current with what was happening in the field so that I didn’t fall behind.

No matter how hard I worked, it seemed like I could never get caught up. Running a business is a big responsibility.

If you are interested in starting your own business, you want to set yourself up for success. Try to cut back on your living expenses. Make sure you have substantial savings. Set up an area in your home where you can work, free from distractions.

If you are married, get your spouse on board. He or she can help pay bills while you are getting your business off the ground.

Your business is only as good as you are.

Make sure you have a support system of other business professionals. These people can help you acknowledge your weaknesses, encourage you to keep moving forward and advise you on common mistakes.

You can try and go it alone, but it will be very difficult for you. As with anything else in life, your support network has a lot to do with your success. You are probably strongly invested in your business; after all, it is something that you created. Make sure you have people that you trust to help you along the way.

***

Grace Lee has been practicing in the field of digital marketing for several years now. She has already brought numerous sites in search engines’ first pages in search results. In her spare time, she loves listening to podcasts about Google algorithm updates and other matters related to SEO.