Want to increase your site’s rankings in the search results? In this article, we’ll walk you through 10 timeless SEO ranking factors to consider so you can grow your blog.
Google is the god of the internet and there’s certainly no doubt on that.
According to the statistics, 5.9 million searches are processed per minute, which is roughly 8.5 billion searches per day.
Can you imagine now how important is Google for your blog?
Needless to say, if you want to attain high-end organic search results for your website in the coming year then you need to take care of the latest SEO ranking factors that Google considers.
So, when it comes to increasing the Google ranking of your blog, these ranking facets are undoubtedly crucial.
Interestingly, while keeping the basic ones same, most of such SEO ranking factors keep on changing as per the algorithm updates of Google.
SEO Ranking Factors to Consider
1. Website Architecture
Of course, there are many other factors out there which can impact the Google ranking of your blog but this is one of the most significant SEO ranking factors among all.
You must consider this search engine ranking factor upfront to relish the desired results. This is important especially if you are going to launch a new website soon.
You must organize your website into various subdirectories and possess some clear strings of text ( or ‘slugs’) at the end of each and every URL.
It will let Google understand what your business is about and what genres you want your business to be an authority on.
Read also: How This Guy Became a Six-Figure Blogger
2. Domain Security
To have the ‘https’ at the beginning of your
It is the major way through which Google figures out the secure websites and differentiate them from the non-secured ones.
It ensures Google that the website’s information which is indexing is safe for the searcher.
Here, the foremost indicative thing is the ‘S’ in ‘Https’ which stands for ‘secure’. So, get an SSL certificate and keep your blog’s website secured to enjoy better Google search ranking.
3. Keyword Intent
Topics are pretty important for showcasing the meaningfulness of your blog but keywords are certainly no less than that.
Precisely, a perfect optimization of keywords is one of the most important SEO ranking factors to consider while curating an effective SEO strategy.
The concept of ‘exact match’ has changed a lot.
Now, the website which is having maximum instances of a keyword doesn’t rank at the highest position for the same. Rather, the one that matches the intent behind a specific keyword wins the game.
For example, your blog is all about extraordinary pieces of gold
Rather, what can change the entire ballgame for you is including the keyword at least once, followed by some real examples of gold
As these are the information that readers will look for while entering their search term, it will be helpful for you to rank your website better.
The website which will serve such information to them in a more precise way will certainly get more engagement by the website visitors.
Finally, Google will consider this increased click-through rate as a good solution of visitor’s problems while ranking the URL higher in the search engine.
4. Quality Content
Content quality remains a crucial SEO ranking factor over the years. Google prioritizes websites that provide valuable, relevant, and authoritative content to users.
Ensure your blog posts are well-researched, comprehensive, and offer unique insights to your audience.
Incorporate multimedia elements like videos, infographics, and interactive features to enhance user experience and engagement.
5. Page Loading Speed
Another one of the most important and timeless SEO ranking factors is page speed.
It’s nothing but how fast a webpage loads when a user clicks on it while being directed from a Google search result.
There are several factors which play a major role in how fast a webpage loads. But remember that the faster any website will load, the higher it will rank on Google.
It should be not more than three seconds for any website to load to ensure a better search engine ranking.
If it is an e-commerce website, Google suggests the perfect loading time to be as less as just two seconds. Anything that is more than that can hamper your search engine ranking.
Ideally, you should pick an e-commerce platform that allows for effective search engine optimization.
6. User Experience (UX)
UX plays a significant role in SEO ranking. Google considers SEO ranking factors like website navigation, layout, and overall usability when determining rankings.
Optimize your website for seamless navigation, fast loading times, and mobile responsiveness to provide a positive user experience. Use clear call-to-action buttons, intuitive menus, and readable fonts to make it easy for visitors to find and consume your content.
7. Mobile-Responsiveness
With the increasing number of users accessing the internet via mobile devices, Google prioritizes websites that provide a seamless experience across all screen sizes.
A mobile-responsive website adapts its layout and design to fit different devices, ensuring that users can easily navigate and consume content on smartphones and tablets.
Google’s mobile-first indexing approach means that it primarily uses the mobile version of a website to determine its search rankings, making mobile responsiveness essential for maintaining high visibility in search results.
By prioritizing mobile responsiveness, bloggers can enhance their website’s user experience, increase engagement, and improve their chances of ranking well on Google.
8. Backlink Profile
Backlinks from authoritative and relevant websites continue to be a strong ranking signal for Google. Focus on building a diverse and natural backlink profile by earning links from reputable sources in your industry.
Implement link building strategies such as guest blogging, influencer outreach, and content promotion to attract high-quality backlinks to your site.
9. Social Signals
Social signals, such as likes, shares, and comments on social media platforms, can indirectly impact your SEO rankings.
While Google doesn’t use social signals as a direct ranking factor, content that receives significant engagement on social media may attract more backlinks and organic traffic. Ultimately, that boosts its search visibility.
So incorporate social sharing buttons on your blog posts and actively promote your content on social networks to increase social signals.
10. Technical SEO
Technical aspects of your website, such as crawlability, indexability, and site structure, also influence your SEO performance.
Ensure your site is properly optimized for search engines by implementing SEO best practices like using descriptive meta tags, optimizing image alt attributes, and creating XML sitemaps.
Regularly audit your website for technical issues and address any errors or issues that may hinder your search rankings. You can also outsource this to a company that specializes in SEO services.
Summing Up
This is how you can make your website rank higher on the search engine in the upcoming year. However, it will be obviously smart to have a well-planned SEO strategy to ensure that your business is ranking great on the SERPs.
Keep yourself updated and make the right use of these timeless SEO ranking factors.
About The Author
Maulik Patel is Founder & Director of ClickMatix. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
