How to Choose a Font for Your Website and Brand

When it comes to creating your website, there are many factors to consider. One of them, which you almost certainly won’t think about right at the start, is the font you use on your website.

It may not be the first thing that comes to mind — pictures, information, links, and so on are clearly very important – but choosing the correct font is just as essential as including relevant images.

Don’t forget to utilise this font on your marketing materials, such as when you organize full colour leaflet printing as well, for the most coherent branding possible. 

Clearly, getting the typeface or font right on your website is more important than many people think. You can’t just choose the first font you see or the one that appeals to you personally – there are certain things you should ask yourself before you choose a font. Read on to find out more.

How to Choose a Font for Your Website

Is It Appropriate?

Whichever font you choose, it should be appropriate for the product or service you are offering. You may fall in love with a swirly, curly, romantic-looking font, but if you are selling technical equipment, it won’t look right, it just won’t work, and it could easily confuse prospective buyers.

Similarly, if you offer flowers, you won’t want to choose a font that seems mechanical and futuristic. These are only a few examples, but matching your font to your product is critical for the greatest results.

Is It Adaptable?

Every company needs several types of marketing materials. Of course, there should be a website, but you may also want to consider brochures, business cards, and even promotional products like pens and coasters.

Each of them should have the same font, as should your logo. Finding an awesome font that only works online and leaves the rest of your marketing material looking out of place will not give your customers the impression that you know what you’re doing.

If everything looks the same, there will be a much more cohesive feeling to everything. Customers won’t be confused, they will feel more confident buying from you, and you will generally look much more professional.

Therefore, choosing one font that works on every branding element, including your website, makes sense. 

Is It Understandable? 

Your font may be the most beautiful in the world, but if it can’t be read, it should be removed from your website and other marketing materials as soon as possible.

No client will waste time attempting to decipher what your font says if they can go elsewhere, such as to a rival with clear information on their website. 

Making sure your font is legible and will not cause confusion is one of the most fundamental and essential aspects of selecting one that will perform best for your website.

It’s not only about the font but also about the font size and the space between letters and words. Of course, if the font works better at a different size or with a greater distance between letters, that’s how you should use it.

When it comes to fonts, experimenting is a good thing to do. However, don’t become too close to any one of them, just in case it doesn’t work out in the end and you have to change them completely.

You need to feel less personal about your website and think about the people visiting it instead. 

How Many Fonts Will You Use?

Combining fonts can be effective in certain situations. However, choosing to use more than one font means that you will need to pick fonts that work well together.

To do this, they must be similar but not so close that there is hardly any difference, and they must be distinct enough to be seen but not so different that they clash and appear cluttered. If you want to mix fonts, avoid extremes as much as possible.

This can be difficult to get right, and while you think you are creating something lovely, the end result might actually be a mess that no one wants to look at. It might be best to stick with just one kind of font if you aren’t an expert in design or you’re not employing a professional to help you. 

Understand The Basics 

Typography is a complex and refined art form that encompasses everything from readability to text alignment and spacing. There is a lot to think about, which is why it’s best to prioritize the most important categories first: serif, sans serif, and script fonts.

A serif is a little line that appears at the end of the stroke of a letter or symbol. Serif fonts are classic and elegant, and they are often associated with print.

Sans serif fonts have no serif lines at the ends of their letters. Sans serifs are excellent for web design since they are clean, modern, and usually neutral in look. Script typefaces, particularly cursive fonts, are intended to resemble handwriting. It’s best to limit this style to titles alone, since writing your body material in script would most likely be tough for your viewers.

Keep in mind those tips when you choose a font for your website.