Are you thinking of working on a new business idea? Do you want to take your existing online business to the next level? Or maybe you’re a serial entrepreneur and are now focusing on your new venture?
Whatever the case, your online business needs a stunning logo and that can easily happen in under 5 minutes. Let’s learn how to create a business logo:
Why Your Business Needs a Great Logo?
For a start, it’s important to understand the role a logo plays in your brand and how a professional-looking one can help you.
A logo matters because it becomes part of your personal brand.
A stunning logo design will help you build trust as well as stand out in your niche.
If done well, it can easily convey your message and evoke positive emotions in new and old customers.
People want a brand to be consistent on all platforms. That’s one of the key elements of your brand identity. And one of the easiest ways to do it is to have your own logo, make it look stunning and add it to every profile you have. It will boost your online presence.
Another reason why your logo must be well-designed is to show quality. If the first element of your brand people see looks like it’s done without attention to detail or has nothing to do with the core message of the brand, then they will immediately assume that’s the quality of the services you provide too.
Don’t let that happen. Build trust and create an awesome brand with the right logo design.
Luckily, we live in the digital era where we have tools and apps for anything we could possibly imagine. Creating your own logo is no exception and it can take 5 minutes or less, while still looking stunning.
What to Consider Before Designing Your New Logo
There are some important steps worth taking before you get to the design part of your new brand element and learn how to create a business logo.
When starting a blog, you first need to define a specific niche, what you want people to do once they are on your website, choose great visuals and make them resonate with the rest of the content on the blog.
The same goes for each element that’s part of your site or business. Your logo, for instance, should answer the following criteria:
1. Make your logo specific
If your business solves many problems, appeals to a wider audience, is going to offer more products in the future, or might expand into another field, it’s easy to get distracted and want to include all that in your logo design.
But you need to be specific. Answer this:
What’s the one thing your online business does best and how can your logo reflect that?
2. Keep it simple
When talking about colors or all the elements of the logo combined (text and visuals), you should be careful with the combination. That includes the font, letters, and icon.
Choose simplicity and clarity over clutter.
3. Check out the competition
A quick market research to see your biggest competitors won’t hurt. You need to make sure your logo doesn’t resemble any of their designs.
That’s not just in order to stand out but to avoid any legal issues with other companies in the same industry.
While the legal aspect of any online business might be the least favorite thing of digital entrepreneurs, it’s something we must consider early on.
For instance, if McDonald’s, Apple or Coca-Cola (some of the most recognizable brands in the world) hadn’t licensed their logo design, who knows how often we would have seen it in other places. That would create confusion in the public and would lead to other businesses taking advantage of the brand popularity.
To make sure that doesn’t happen to you, especially if your online business already gets or is about to get a lot of attention, choose a logo generator that allows you to retain your copyrights.
5. Consider your budget
One of the big questions here is whether you should design your logo yourself and for free using a logo generator, hire a designer for a one-time project, or get the complete logo package (idea, logo design, revisions, copyright, etc.)
Now that you’ve followed the steps above, it’s time to learn how to create a business logo in 5 minutes.
How to Create a Business Logo
Pick a logo creator.
Choose a company or website offering instant logos online and use their services.
One such example is Logopony. With them, you can create your logo with AI. They allow you to instantly create hundreds of custom logo designs based on font, letter or an icon, and that’s powered by Artificial Intelligence.
Test different variations.
While your first logo can be designed in under 5 minutes, don’t stop there. Sometimes, a slight change in colors, font, wording, or else can make you like another design much more.
Make a list of the places you’ll display your logo.
Your logo will first appear on your website, products, social media accounts, invoices, email signature, and more.
But it can also be used for an app, on business cards, promotional products, etc.
So it must be memorable and fit the situations in which the logo will be seen by people.
Think in perspective.
Consider where your logo might be used and in what way. Then, think how the design, colors and actual text will be perceived 10 years from now.
Now that you know why a well-designed logo matters for your online business and how to create a business logo under 5 minutes, you’re ready to take this important step and reach the next level in your digital career.