The 3 Essential Aspects of Your Brand Identity and How to Do Them Right 94

The 3 Essential Aspects of Your Brand Identity and How to Do Them Right

Your brand identity is an essential part of your business. And how you do branding is really how you do marketing and even sales.

First impressions matter more than ever in the digital world today, as researchers suggest. That means you can’t stick to the old website you once paid for, skip great-looking visuals or fail to take into consideration the user experience from the moment they land on your platform.

Luckily, your brand identity is in your hands. Even if you didn’t pay much attention to it so far, you can take control of that aspect of your online business now and change direction. For that, you’ll first need to make sure the essentials are in place and that’s what this article is about.

Here are the most important elements of your brand and what to do about each:

1. Define your brand.

One of the mistakes those just starting out in business make is not having a clear definition of who they are and what they do. But how can you position yourself in a crowded niche if you yourself can’t summarize that in 30 seconds (which is the so-called elevator pitch)?

You need to be recognizable, to have a unique value proposition, to tell your target audience what they want to hear so that they can be sure you’re the person to do business with. And to also keep it short and sweet, as everyone’s attention spam is quite short on the Web.

The brand identity is first formed in your mind, though, and no one else can do that for you. Feel free to ask friends for ideas, get feedback (that’s important!), research your competitors, find out what you can do better, go do it but add a personal touch so you can stand out.

Meanwhile, though, don’t forget to truly grasp the ‘why’ behind the brand you’re trying to create. If you don’t do that early on (or when you’re pivoting if you’ve already been in business for some time), you won’t make it far.

2. Make your brand visual.

How to Know What's The Right Career For You - Let's Reach Success

Visuals play a huge role. In fact, they are often more important to digital marketers as visual content grabs people’s attention, engages them and is more likely to let them stick around for a bit longer.

In addition, people retain 65% of the information even days after if there’s a relevant image included, compared to just 10% retention rate when it’s just text.

So, how do you make your brand more visual?

Let’s start with colors. Get an idea of what each palette means and how it affects the decisions and actions of an online user. That’s basic color psychology, really. And there’s the color wheel to help you out when choosing the primary and secondary colors for your brand identity.

Next, create a great logo. Luckily, there are plenty of tools to make it quick and easy. Check out this free logo creator, for instance.

Images are a must, not just an additional element to your articles and posts. Set some time aside to find relevant and quality royalty-free ones. Or better yet, invest a bit to get professional ones.

As for the photos of yourself you’ll share on the About page and across other platforms, and behind-the-scenes content for social media, make sure you get these done right too. People want to see a face behind every company, and low-quality images won’t really make a good first impression.

3. Brand consistency.

Last but not least, all elements of your brand must align with the big idea behind it, the content you create and share, the products you sell, the person you are.

Your website color scheme must resonate with your overall message and tone. Also, don’t forget to use the same colors, logo, motto, and fonts across all platforms.

Have a consistent style for images and formatting on your blog. Do that with all types of content you create, such as infographics, videos, social media posts, emails you send to your list, etc.

Brand consistency leads to brand recognition, and – ultimately – brand differentiation.

A mistake many online business owners make when it comes to their brand identity is that they change directions too often. That confuses their readership and following and people stop paying attention at some point.

There’s a reason why some of the biggest and most successful brands in the world have stuck to one logo and one slogan for decades. Once you get into your customers’ heads, you want to keep it like that and only give them more of what your brand has to offer.

Over to you now.

What are you doing for your brand identity to grow your online business, build a name for yourself and position yourself in your market?

Get The Lifestyle Designer's Digest
Directly into your inbox every Monday.
Previous ArticleNext Article

How to Create a Privacy Policy and Disclaimer for Your Blog 17

How to Create a Privacy Policy and Disclaimer for Your Blog

Do you have a Privacy Policy and Disclaimer pages on your website? If not, you might be breaking the law and hurting your reputation and business.

Choosing a hosting provider and a domain name and setting up a WordPress website is the foundation of your blog and online business. But after that, you need to take care of a few elements on your site that are a big part of your brand and can help you do everything legally and be taken seriously in your niche.

In this post, we’ll talk about the importance of having a privacy policy and disclaimer pages. Before moving onto the creation process with the help of the right tool, let’s first see why you should have such legal policies in place.

Why You Need Legal Policies on Your Blog

1. Privacy policies are mandatory by law.

To begin with, you’d want to start your online business legally even if you haven’t registered a company and made any money yet. There are some basic rules to follow as a website owner even though there is plenty of freedom in the digital world.

Different privacy laws apply to different countries. If your business operates globally, you might need to abide more rules and regulations.

2. It’s the right thing to do.

As a blogger, website owner or aspiring entrepreneur, you need to respect the game.

Even though you can start with no initial capital or experience and begin making money online from your platform pretty soon, you still need to respect the process. That means not hiding your intentions from readers or potential clients but being authentic.

One such step to take is to have a disclaimer on your website where you can share your terms and conditions, personalize it based on the content you publish, the monetization strategies you use and the type of information you expect users to share.

3. Third-parties you may be using require a disclaimer too.

Why You Need Good Web Hosting for Your Site and Online Business

Most digital entrepreneurs use many third-party services to do their work and grow their digital business. Oftentimes, these websites require you to use privacy policies on your website. Which means if you aren’t doing it, you aren’t following their rules and they might remove you from their networks or not allow you to use their services on your website anymore.

One such common example is Google Analytics. If you’re using this software to collect data from your website, you should notify your website visitors that their information is used for analytical purposes.

As Google states, “All website owners using Google Analytics are required to have a privacy policy that fully discloses the use of Google Analytics.”

Another example is the EU Cookie law. To follow its requirements, you need to let users know their information is collected and might be used online. Together with that, you need to give them a choice, which is why many sites ask you to accept cookies before you see the whole page.

A similar thing happens if you’re doing affiliate marketing. Your readers need to know that some of the links you’re using in reviews, your newsletter or even in regular posts, are affiliate. Even though they don’t pay more, you can earn a commission from each purchase. While most often disclosing this in your Terms of Service might be enough, some networks or companies might want you to add a paragraph on each page including one of their links. 

4. You gain trust.

Another good reason why you need a Privacy Policy and Disclaimer is to make it easier for people to trust you, read your content, subscribe to your newsletter and pay for your products and services.

Having separate pages on your website where you disclose how you use data, how you protect the privacy of each user, whether you give refunds or display ads, and what rules website visitors must follow once on your platform, is a big trust signal for both Google and people landing there for the first time.

Now that you know the 4 main reasons why policies matter in the blogging world, let’s see what the different types are.

What Policies to Add to Your Blog

freelance writer amsterdam netherlands Writing Services freelancer lidiya k letsreachsuccess

Privacy Policy

According to Wiki, that’s “a statement or a legal document (in privacy law) that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client’s data. It fulfills a legal requirement to protect a customer or client’s privacy.”

Terms and Conditions

The next type of policy you can add to your website is called ‘Terms and Conditions’ or ‘Terms of Service’ and outlines the rules anyone on your website should know and agree with before using your platform or product in any way.


You need a disclaimer to state what you’re not legally responsible for.

That is the case with people blogging about Health, for instance, but who aren’t medical experts. Or companies that sell products which don’t want to take the blame for certain actions related to them that buyers might take.

At the end of the day, each reader of a blog can misinterpret the information you’re sharing and use it wrongly. There’s rarely something you can do about it. But a disclaimer is a must if you’re discussing serious topics, selling something, or else.

Refund Policy

If you’re in eCommerce, you need this page for your online store. With so many scams out there, customers are often looking for that and don’t trust websites that don’t offer it.

But every seller has a different policy for this. Use this page on your website to outline the exact rules and requirements for returning products and claiming money back.

Next, it’s time to create these pages on your website. Luckily, there’s a tool to do that for you.

Getting Started with WebsitePolicies is an automated wizard to generate privacy policy, terms and conditions, and other legal documents tailored to your website, mobile app or business.

Once you use their service, you can create any of the most important legal pages on your website in no time. Each will be drafted by attorneys but also personalized and easy to use. Let’s see how that happens.

Here’s how I created the Privacy Policy and Disclaimer pages for Let’s Reach Success.

Create your profile and choose the policy you want to generate first.

Once you sign up and have an account, click the green button in the top right corner saying ‘New Policy. You’ll see this: is an automated wizard to generate privacy policy, terms and conditions, and other legal documents tailored to your website, mobile app or business.

The next page you’ll be taken to will require you to fill in some details that will be part of your Privacy Policy.

Start with your country and whether you’ll use the privacy policy for a website or mobile app. Then, add your blog name and url and the company if you run one.

The basic Privacy Policy with WebsitePolicies is free, while you’ll be charged extra if you own a company. That’s because if you do, your site isn’t non-commercial and you need to cover advertising, marketing and payment processing. That’s recommended to get as even if you aren’t selling anything yet, you might do pretty soon once you grow your traffic and set new business goals.

Here’s how my filled form looks like:

blog privacy policy

After this page, you’ll see a few more questions. You’ll be asked things related to whether or not your website uses cookies (if you’re with WordPress, your site uses them by default), have affiliate links, include links to other websites, have a newsletter, allow users to sign up and create a profile on the site, etc.

Once I answered these, I got immediate access to my Privacy Policy. There are many ways to use it. I simply copied the HTML and inserted it on a page on my website.

So that’s why you need privacy policy and disclaimer pages on your blog too. If you are ready to create yours or just want to update them, head over to WebsitePolicies and get it done in no time.

Do you have a Privacy Policy and Disclaimer pages on your website? If not, you might be breaking the law and hurting your reputation and business. Check out why these matter and how to create them today.