Digital marketing is so much fun and it’s a space that continues to grow.
With millions of people using the Internet on a daily basis, there’s room for everyone. If you’d like to get hired by a digital marketing agency and reach millions of people, start by implementing these seven tips.
Tips for The Digital Marketer
1. Pay attention to other brands.
Start by following some of your favorite brands.
Join their email lists. Follow them on social media platforms. Listen to their podcasts and take note of their keywords.
As you get a better understanding of their patterns and how they operate, adopt what works for you. In many cases, it’s all about paying attention.
Related: 6 Marketing Influencers You Must Follow
2. Take online courses.
If you don’t know, it’s best to admit that and then focus on learning. Learn the intricacies of how to implement strong marketing tactics.
There are tons of online classrooms and portals that teach you the details. Plus, there are many famous marketers who host their own online programs and teach you their strategies for success.
3. Attend conferences.
There’s a conference for every type of digital marketing niche you can think of.
If you are really into content marketing, there are tons of blogging conferences that focus on the creation and promotion processes. If you are a lover of all things Google, Google hosts tons of events and does simulcasts as well.
It’s important to stay in the loop with these types of events so that you can make plans to go. As the budget allows, try to attend a new conference every quarter.
Conferences keep you excited and on your toes and help you become a better digital marketer.
4. Try different strategies.
There are so many strategies within the digital space. When it comes to marketing, there’s social media marketing, content marketing, email marketing, influencer marketing, and more.
While it’s important to become familiar with all forms of digital marketing, it’s understandable if you have your sweet spots or specific niches you like to perfect.
If pay-per-click marketing tends to resonate with you the most, set that apart as your specialty and perfect it.
Continue to practice the other strategies, but really hone in on the one you love the most. When you do this, you’ll be able to stand out even more as a digital marketer.
5. Learn the art of copywriting.
Communication is such a fine art and many people don’t realize it. Living in an age where people communicate more through text messages and emails, copywriting might seem like a lost cause.
However, copywriting is behind a lot of deals, email opt-ins and successful sales funnels.
Start by reading some of the most popular books about copywriting. Implement techniques that you learn from these books. Immerse yourself in different podcasts and interviews that discuss effective copywriting.
Don’t be afraid to take a non-credit course at a community college. Copywriting is definitely a hard skill that you’ll want to perfect as a digital marketer.
6. Get a mentor.
In most cases, the best way to find a mentor is to do the work and allow the mentor to see you doing the work.
Once you’re active and making moves, your mentor will have the reassurance that they’re not wasting their time on you.
Find ways to serve the mentor first. Don’t just look at it as a way to have your hand out. Start by doing activities like getting the coffee, grabbing their lunch or arranging their Uber reservations.
Always find detailed ways to be significantly helpful. Once you do this, your mentor is more likely to return the favor in some way.
Many people make the mistake of reaching out to a potential mentor and they ask for a dinner date so they can “pick their brain” and this is the worst idea.
If your mentor is worth seeking, they’re typically busy people. Sitting down for a free meal is no service to them. Remember that you want something from them, so make your presence worth their while.
There are tons of organizations that would love help managing their digital marketing campaigns. Plus, it’s an excellent way for you to get some practice in.
Sit down and make a list of all the causes you’re passionate about. Domestic violence, AIDS and human trafficking are a few of the causes that can use more awareness.
Once you figure out the cause, find an organization in your local area.
If you can’t find a local cause, see if you can volunteer your services to one through your digital services. It shouldn’t be too difficult to find a cause and offer your services.
Implement the strategies you’ve learned and become intentional about improving. Who knows? This volunteer position could turn into a permanent, paid position as a digital marketer.
About The Author
Saloni Bhatnagar is working as an SEO Analyst in Green Web Media. She enjoys writing about digital marketing insights, trends, and updates for various prestigious platforms.