Every month, people across the world send almost 400 billion text messages. As a business owner, you may be wondering how you can use this to your advantage, to reach out to customers and increase your revenue.
Fortunately, it is easy to get up and running and can be incredibly lucrative. Less than 20 percent of cell phone users say that they find the use of text messages from businesses that they use often is obtrusive – that’s 80 percent that you can reach out to and get on board.
In this article, we will look at how you can grow your business with SMS Marketing.
Boost your customer care
Texting can be a great addition to the customer care processes that you already offer, whether you give customers a text to let them know their order is ready or to let them know you have arranged or booked an appointment with them for a specific time.
Keeping customers satisfied will increase loyalty and keep the customers and users coming back for more.
Communicate with the people that you work with
When you need to communicate crucial information to your team, text messaging can be a perfect way to do so.
More and more people are communicating via text message within their departments and around the company to ensure that documents are signed, items are launched, and leads are contacted. This can be a great way for you to increase the efficiency and profitability of your company.
Improve your marketing strategy
Text message open rates exceed 98 percent, with 90 percent of them opened within three minutes of receipt.
Text messaging allows you to hit your core demographic in seconds for your most time-sensitive promotions. No other framework can match this performance.
Allows you to get personal with your customers
As you collect your customer’s information , you can start your relationship off perfectly by asking for a few personal details that will allow you to customize your message – to make it personal and important to the person you are sending it to.
You can send personalized text messages to each of your customers using simple segmentation and auto-fill mail merges, just as you would with email marketing – but with a much better open rate.
This will make your customer feel as though they are being talked to as an individual and by a person, increasing their sense of value from your business.
Sending uniform messaging to your customers, on top of all the messages they already get from brands and companies vying for their attention, is a sure way to get them to delete your messages and unsubscribe from your business.
Personalizing your customer text messages would help you stand out from the other types of mass communication your customers get, providing them with a more personalized experience with you and your brand. Customers would continue to favor buying from you over your rivals as they feel more valued by your brand.
SMS is a great way of growing your business, whether using it internally or to communicate with customers.