6 Marketing Influencers You Must Follow

The world of marketing is full of gurus and all sorts of fly by night businesses. However, there are some that add real value and showcase the best and most practical ways to rank a site.

So, here are the marketing influencers you must follow.

1. Neil Patel

Neil Patel is a must-follow marketer if you are interested in learning from the best.

A Seattle, Washington resident, angel investor, consultant, entrepreneur, and most famously the proprietor of Kissmetrics, Hello Bar, and Crazy Egg, he has ample marketing experience you can benefit from.

Kissmetrics is a web tool that analyzes websites with the main interest being their optimization, improving traffic engagement, increasing conversions, and improves the overall performance of the websites.

Hello Bar is a tool that implements the crafting and displaying custom bars to get improved performance of subscription and the sharing of your content through social media.

However, in the interest of learning, Neil’s business and marketing blog, Quick Sprout is the best source of up to date information. 

Additionally, you can opt for the Quick Sprout University courses that help business owners and marketers attain an intricate understanding of the world of SEO, email marketing, conversion optimization.

Alternatively, you can search for Neil’s content that he has developed over the years covering just about any kind of marketing subject matter. For instance, the eBook, Advanced Guide to SEO.

2. Matthew Woodward

Matthew Woodward is a world-renowned marketer who has won numerous awards for his internet marketing blog.

One of Matthew’s big draws is his comprehensive tutorials that are used by newbies and also experts alike.

Matthew has spent years creating trust by providing value to the SEO community and this has seen him become one of the most trusted internet marketers in the world.

Read also: 8 Ways to Improve Your SEO Strategy

3. Heidi Cohen

Heidi Cohen is best known for her work on Actionable Marketing Guide, where her main mission is to simplify the complex marketing concept that usually bogs most marketers, novices and experienced alike.

Additionally, through her consultancy firm, she works with clients on turning their challenges and “constraints into opportunities”.

She is a sought-after speaker, who has given top-class talks in North America, South America, and Europe. She has also taught graduate-level marketing at some universities, which reinforces her status as a marketing guru.

4. Glen Gilmore

Glen Gilmore is a renowned influencer in the marketing realm with a penchant for developing high-quality content in the subject matter of social business, the Internet of Things, wearables, and content marketing.

He is a contributor and author on Crisis Communications, Digital Marketing, and Social Media Law (Rutgers School of Business).

5. Ann Handley

Ann Handley is a WSJ best seller, and head at content at MarketingProfs which has emerged as the go-to platform for marketing training, tools, online seminars, articles, strategies, discussions forums and much more. She is also a top B2B marketing influencer.

Her follower can expect insightful content devoid of mediocrity that characterizes much of the marketing content lurking on the internet.

Ann writes content full of actionable insights, helping businesses succeed. Her dedication to her work in the B2B realm has seen her named among the ForbesWoman’s list of the top 20 women bloggers.

She has also been named as among the most influential women in the Social Media realm.

Read also: How to Crush It as a Mompreneur While Raising Twins: Interview with Elna Cain

6. Jeff Bullas 

For the lot looking to advance their understanding of content marketing, Jeff Bullas is the marketer to follow.

An award winner for his work in content marketing. his work for Forbes, Huffington Post, Entrepreneur Inc. and many more publications hold his work in high regards.

Importantly, he is an avid blogger (using platforms such as Blogging the Smart Way), speaker, and author.

Jeff’s work is renowned for producing insightful content covering how-to information in the fields of SEO, social marketing, email marketing, content marketing, and any other field in the digital marketing realm.

What other marketing influencers have you heard of?