6 Marketing Influencers You Must Follow 76

How to Use Content Marketing to Boost Your Business 6 Marketing Influencers You Must Follow

The following article is a guest post.

The world of marketing is full of gurus and all sorts of fly by night businesses. However, there are some that add real value and showcase the best and most practical ways to rank a site. So, here are the marketing influencers you must follow.

1. Neil Patel

Neil Patel is a must-follow marketer if you are interested in learning from the best. A Seattle, Washington resident, angel investor, consultant, entrepreneur, and most famously the proprietor of Kissmetrics, Hello Bar, and Crazy Egg, he has ample marketing experience you can benefit from.

Kissmetrics is a web tool that analyzes websites with the main interest being their optimization, improving traffic engagement, increasing conversions, and improves the overall performance of the websites.

Hello Bar is a tool that implements the crafting and displaying custom bars to get improved performance of subscription and the sharing of your content through social media.

However, in the interest of learning, Neil’s business and marketing blog, Quick Sprout is the best source of up to date information. 

Additionally, you can opt for the Quick Sprout University courses that help business owners and marketers attain an intricate understanding of the world of SEO, email marketing, conversion optimization.

Alternatively, you can search for Neil’s content that he has developed over the years covering just about any kind of marketing subject matter. For instance, the eBook, Advanced Guide to SEO.

2. Matthew Woodward

Matthew Woodward is a world renowned marketer who has won numerous awards for his internet marketing blog.

One of Matthew’s big draws is his comprehensive tutorials that are used by newbies and also experts alike.

Matthew has spent years creating trust by providing value to the SEO community and this has seen him become one of the most trusted internet marketers in the world.

3. Heidi Cohen

Heidi Cohen is best known for her work on Actionable Marketing Guide, where her main mission is to simplify the complex marketing concept that usually bogs most marketers, novices and experienced alike.

Additionally, through her consultancy firm, she works with clients on turning their challenges and “constraints into opportunities”.

She is a sought-after speaker, who has given top-class talks in the North America, South America, and Europe. She has also taught graduate level marketing at some universities, which reinforces her status as a marketing guru.

4. Glen Gilmore

Glen Gilmore is a renowned influencer in the marketing realm with a penchant for developing high-quality content in the subject matter of social business, the Internet of Things, wearables, and content marketing.

He is a contributor and author on Crisis Communications, Digital Marketing, and Social Media Law (Rutgers School of Business).

5. Ann Handley

Ann Handley is a WSJ best seller, and head at content at MarketingProfs which has emerged as the go-to platform for marketing training, tools, online seminars, articles, strategies, discussions forums and much more. She is also a top B2B marketing influencer.

Her follower can expect insightful content devoid of mediocrity that characterizes much of the marketing content lurking on the internet.

Ann writes content full of actionable insights, helping businesses succeed. Her dedication to her work in the B2B realm has seen her named among the ForbesWoman’s list of the top 20 women bloggers.

She has also been named as among the most influential women in the Social Media realm.

6. Jeff Bullas 

For the lot looking to advance their understanding of content marketing, Jeff Bullas is the marketer to follow.

An award winner for his work in content marketing. his work for Forbes, Huffington Post, Entrepreneur Inc. and many more publications hold his work in high regards.

Importantly, he is an avid blogger (using platforms such as Blogging the Smart Way), speaker, and author.

Jeff’s work is renowned for producing insightful content covering how-to information in the fields of SEO, social marketing, email marketing, content marketing, and any other field in the digital marketing realm.

What other marketing influencers have you heard of?

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5 Online Degrees That Pay Well and Lead to Great Employment Opportunities 4

5 Online Degrees That Pay Well and Lead to Great Employment Opportunities

Online programs range from diploma mills employers knowingly screen against to brand name universities issuing degrees equally valued by employers and employees. But many online degrees teach you skills employers will readily pay a premium for and will give you great employment opportunities.

Here are the 5 best online degrees for employment.


We still pay people quite a bit of money to keep track of our money, whether as individuals or organizations as a whole. Those with a degree in accounting earn more than the average person with a business degree.

If you upgrade to a master’s degree in accounting, you’re well on your way to a lucrative position as a CPA.

If you specialize in tax accounting, you would work as a tax preparer full time or seasonally, while those working in bookkeeping are well paid whether working full time or part-time.

If you earn a degree in accounting after working as a life coach or personal development, you could become a personal finance advisor. Or simply work in accounting, a field expected to grow 13% over the next ten years despite the increasing use of personal accounting software.

If you are looking for a reputable online accounting degree, there are a number of Kaplan Online Programs you can choose from which are all highly recommended.


5 Ways to Boost Your Business Revenue

Businesses pay people to find out how to better understand their customers and speak to them. This is why marketing assistants earn thirty to sixty thousand dollars a year, while experienced marketers earn much more.

If you have copywriting skills like determining which keywords should be integrated into a webpage to put it front and center before a target demographic when they’re ready to buy, you’ll make even more.

If you have a track record of success or management skills, you could easily earn a hundred thousand dollars a year running a marketing department. Not only that, but online marketing degrees are highly respected since marketing and other financial degrees transfer very well online.

Human Resources

Human Resources has become far more complex over the past few years as rules and regulations that companies have to abide by exploded in number.

Hiring, firing, promotions, and training have to be done per complex procedures if you want to minimize the risk of a lawsuit. And whether it is required by state law or guidelines set by federal contracts, you have to fill out a number of reports each month, quarter and year on your workforce.

This means that working in HR is no longer something you do when you want a break from ordering office supplies. It requires training in the law, industry-specific software and procedures. If you earn an online degree in Human Resources, you’ll be eagerly sought after by many companies’ personnel departments.

Video Game Design

While Hollywood’s blockbuster seasons get reported on the news, the reality is that people spend several times that much on video games per year. This money is increasingly spent on digital releases over physically purchased game disks, and spending is shifting toward subscription services and apps.

The sheer amount of money means that even free games that make money through advertising or in-game purchases have to look good, while expensive games have to offer rich visuals to keep the audience engaged.

This has led to the appearance of video game design and video game arts as its own degree program, separate from the general graphic arts. If you have this expertise, you’ll find decent paying jobs with a number of companies as well as gaming app startups. And this degree means you don’t have to spend a lot of time learning to code, either.

Not only that, but with an online degree in video game design, you could get the foundation to create your own video game development company, all from the comfort of your home.

Database Administration

IT is a hot degree today, but learning how to code can seem daunting, and staying up to date with the constantly evolving programming languages is a challenge.

Conversely, database software has been relatively stable, and companies are seeing their stored data grow by 10% a year or more. The solution is larger and more complex databases and more database administrators.

If you earn a degree in database administration, you could work in a number of industries. Whether you’re controlling access to product data, managing customer data or mining data from the IoT, you have a good career in IT ahead of you.

And with the advent of Big Data and advanced data analytics, database administration degrees should continue to be in high demand for years to come.

All these careers have great prospects and adapt themselves very well to online education. This will not only mean that employers will be more inclined to consider you but will give you the same full spectrum of skills any traditional degree would.

Online programs range from diploma mills employers knowingly screen against to brand name universities issuing degrees equally valued by employers and employees. But many online degrees teach you skills employers will readily pay a premium for and will give you great employment opportunities.  Here are the 5 best online degrees for employment.