How to Boost Your Business Marketing Efforts for Successful Conversions

How to Boost Your Business Marketing Efforts for Successful Conversions

This is a guest post by Bill Sheikh, founder of U-Thrive Marketing – one of the premier online marketing and website development firms in Oklahoma.

If you’ve been tasked with running marketing campaigns, or have been running your own small business, you’ll know that successful conversions are at the core of everything you do.

You may have executed a range of marketing activities and sales campaigns to get your target audience to take a specific action. This action, also known as ‘conversion’, may take the form of a sale, enquiry about your product/service, request for more information, sign up for a demo or any other task that takes your prospect on the next logical step towards a sale.

Successful conversions generate revenue, immediately or eventually.

A great product/service and effective marketing efforts are the only ways to ensure successful conversions.

Here are the top 5 killer steps to take for better conversions.

1. Invest in Good Copy.

Clean, crisp copy is at the centre of every successful marketing campaign, be it online or off.

Many marketers are guilty of ignoring this fact, and settling for content that they believe is ‘good enough’.

Great copy grabs your audience’s attention, creates interest, invokes a desire for your offering and eventually prompts action (aka. conversion).

Some ways to create good copy are:

  • Analyze your audience to see what they are interested in.

This can be done via the keywords that are searched for on Google Keyword Planner or in Google Search Bar. Getting an idea of what your audience is interested in will help to catch their attention better.

  • Edit, Edit, Edit!

Mistakes in your copy can cause major problems and can make your work appear unprofessional. Always proofread your work to make sure there’s no spelling mistakes and the grammar is tight.

  • Write helpful tips into your content that resonate with your audience and solves their problem.

Content should help your audience with problems their having in their everyday life. This goes a long way to improving your conversion rate.

  • Add a strong call to action to your peace and ask them a question at the bottom of any articles you write.

A question that ties in with your piece of content helps your audience to engage better with you.

  • Use or other duplicate content checkers to help reduce the risk of duplicated content.

People want to read original content, not content they’ve seen multiple times. It also helps to reduce damage to your website ranking having duplicate content on your website.

If you’re not used to writing your own marketing content, invest in a good copywriter to ensure you get your messaging on point. Ignore this step at your peril.

2. Focus on Your Target Audience.

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Ask most marketers whom they are aiming a specific campaign at, and you’ll be surprised at the number of them who give vague answers such as “everyone”.

These ‘marketers’, take a shotgun approach with their marketing efforts. They execute a campaign and pray that something positive will come out of it.

Having a crystal-clear idea of your target audience helps you ascertain what messaging to use, how to package your content, which channels to utilize and what results to expect (or aim for).

In short, your marketing efforts will be executed with pinpoint accuracy.

The result – targeted campaigns, minimal waste and increased conversions.

Some ways to narrow down your target audience is to use audience segmentation. This can be done by narrowing down key categories which include:

  • Psychographics
  • Behaviours
  • Geographic Locations
  • Demographics

Place these into a table and add the traits underneath each category that your target audience would have.

target audience - Psychographics Behaviours Geographic Locations Demographics

Once the traits are worked out, you can then narrow your audience down further.

narrowing your audience down can help greatly in determining who you should be targeting for more conversions

As you can see narrowing your audience down can help greatly in determining who you should be targeting for successful conversions.

3. Set Clear Objectives.

Every marketing campaign must have 1 or 2 clear objectives.

Try to achieve everything and chances are, you’ll fail on all fronts.

Focusing on one or two goals helps you allocate your resources to maximize results. Also, when you’re clear on your goal, you will know what metrics to track (i.e. website visits, social media engagement, email signups etc.).

When you know where you’re heading, it’s easy to track the results of every one of your marketing activities and take corrective action along the way.

E.g. If your goal is email signups and you’ve found that Facebook advertising brought in more results than Google AdWords, you can cut back your spending on the latter and focus your resources on the former for maximum conversion.

However, if you were focusing on a plethora of goals such as impressions, social media engagement, website visits, emails signups etc., you wouldn’t know what to do with your findings.

To set real objectives to work for, think of:

  • What you hope to achieve from you marketing efforts;
  • What timeframe you’re hoping to achieve it in (be realistic);
  • What budget you’ve got to work with for your marketing efforts;
  • What metrics you need to track in order to see results.

Having a final objective plan is key to targeting your marketing efforts accordingly for successful returns.

4. Test Everything.

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Gone are the days when you run an advertisement on TV or radio and pray that you target audience responds. Today, with online marketing forming an integral part of your marketing efforts, you have plenty of data to help you make decisions.

Using small investments, you can test every element of your marketing strategies.

Concepts such as A/B Testing help you test variations of copy and visuals to identify which combinations give the best results.

Continuous testing also helps you identify which parts of your website are helping in the conversion process and which are hindering it. Use tools such as Google Analytics and various social media analytics to track how your target audience is responding.

With the amount of data and tracking tools available, blindly sinking resources in big marketing efforts is foolish!

5. Leverage Satisfied Customers.

Word of mouth is the most powerful form of advertising. Prospects are more likely to turn to you if their friend or other satisfied customers raved about your product/service.

Use social media to spread the good feedback you get from satisfied customers. You may even create awesome video content around them. Usually, delighted customers will be more than happy to help you.

Feature customer testimonials as an essential part of your content strategy to shoot conversions through the roof.

Other ways to improve word of mouth advertising could be:

  • Ensure your staff and employees offer great customer service in your store or even online.
  • Give away promotional items for free or products for discounted prices for first time shoppers.
  • Offer quick delivery and make sure the order is shipped the same day.
  • Follow up with your customer after the sale to make sure they’re satisfied if they purchased online.

While small, it’s the little things that help to boost your marketing efforts to transform customers into profitable conversions.


The above steps, in isolation or together, have helped many businesses improve their marketing efforts, resulting in an increase in conversions.

And remember, most marketing efforts cost a lot of money. Thus, the better your conversion rate, the more value you get for your marketing investments.

If you find you’re struggling, don’t be afraid to reach out to a digital marketing agency for help. Marketing agencies can help to analyze your current marketing plan and work out the best options for your needs.

What steps have you taken to improve your marketing efforts to improve conversions?

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Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

E-commerce is a booming industry and will only continue to grow in the coming years. That’s why it’s not so surprising that there are plenty of people who want even just a small slice of the proverbial pie.

But whether or not you are looking to establish a full-blown online store or would simply want to supplement your income by buying and selling items on the side, you have to pick a product to sell that would, well, sell.

With the right marketing strategy, one can argue that anything and everything can be sold online. However, the real challenge is finding a product that is conducive to success. How do you find that product? Here are a few pointers.

Finding The Ideal Product to Sell

1. Target Hobbyists and Collectors

You’ll be surprised by just how much money hobbyists and collectors are willing to spend to fuel their passions.

If you have a knack for finding rare items, you’ll be a big hit with collectors. Whether they’re interested in action figures and toys, lapel pins, first edition books, stickers, sports cards, or even antique dinnerware. Just make sure that everything is legitimate.

Meanwhile, there is no shortage of hobbies on which people willingly invest their time and money.

Some of the more popular ones include biking, fishing, knitting and crocheting, calligraphy, model building (including radio-controlled vehicles), and handicrafts. Look for a leisure pursuit where you can act as the product-based solution and you’ll easily enamor yourself to these customers.

2. Something Hard to Find or Can’t be Bought Locally

There are some things that can be easily found in a local grocery store or a specialty shop — say gardening or baking supplies. But what about specialty foods, magician’s accessories, eco-friendly products, and fandom items?

Most likely, people will go online to find these. You can enlist the help of Google Trends and Google Keyword Tool to get a glimpse of what kinds of products people are searching for online and use the results as a guide to pick a niche product to sell.

You can also try to sell products that can’t be bought or difficult to procure locally, like Japanese Kitkats, the “three-story” alfajor Oreos, or Asian beauty products. The latter, in particular, is a good place to start since a lot of products are only available in select countries or regions but are available through wholesale Asian cosmetics websites. Do the hard work of sourcing these products (and offer them at reasonable prices) and see just how much your customers will love you.

3. Star with The Accessories Before The Big-Ticket Items

When people buy big-ticket items such as 4K TVs, high-end smartphones, and gaming laptops, they buy them only once. Their next purchase of these kinds of products will probably be in the next two to three years.

These are big investments, after all, and people are much more reluctant to spend huge amounts so often. However, accessories are much more common purchases and people are relatively more agreeable to spending more often on these items. Especially when they’re meant to increase the performance or ensure the longer life of the bigger product.

Think about HDMI cables and switchers for TVs, charging cables and power banks as well as cases and protectors for smartphones, and gaming accessories like a mouse, a keyboard, and a good pair of headphones.

If you already sell the big-ticket items, then it’s a wise decision to add the accessories to your online catalog. If you’ve yet to choose what to sell on your online shop and/or you have a limited capital, you should consider selling these kinds of accessories first.

4. Consumables Mean Customers That Keep Coming Back

Consumables mean that you will have a steady customer base and a rather reliable revenue stream. What’s more, when people need to order products from you regularly, it’s much easier to build a loyal customer base.

Think about specialty cooking ingredients (Himalayan pink salt, anyone?), supplies for arts and crafts, and even cosmetics. Just make sure you’re able to deliver each and every time, since you don’t know when your customers will run out of their stock or order in bulk in advance.

Of course, choosing which product to sell is just one part of a thriving online business, since you should also take into consideration the demand, potential competition, and reliable suppliers, among others. However, it’s also undeniable that finding a saleable item is a huge contributor to your business success. Good luck on your journey as an online entrepreneur!

If you're into ecommerce, you might be wondering what product to sell on your online store. Here are 4 great ideas that are sure to make you money and bring you loyal customers: #ecommerce #onlinestore #makemoneyonline #sidehustle