5 Reasons Why Quitting is Not an Option 62

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This post was written by Gbemileke Sonde, a motivational blogger and writer.

“When the going gets tough, put one foot in front of the other and just keep going. Don’t give up.” – Roy T. Bennett

It is our lifetime dream to be someone great in life.

Some of us want to build a successful business, attain high positions at work, have a huge amount of money in the bank and so on. That makes us pursue some skills that will enhance us to make our dream a reality. Such activities include getting a degree, starting up a business, learning a new skill, depriving yourself of sleep at night and devoting most of your time to your project, and more.

But to our amazement, things get harder and it seems our efforts are not yielding a positive result. The only alternative we have then is to give up.

Maybe you doubt yourself and ask yourself whether you have what it takes to succeed. You might be thinking: ‘I got to end this now and quit, rather than continue making a fool of myself’.

Self-doubt pops up in your mind and hopelessness starts to take over. It happens to all of us. But remember that tough times never last, but tough people do.

Why You Should Never Give Up on Yourself

1. You are bigger than your temptation.

It might seem like the world has turned against you, and all you can see is a series of problems, circumstances and challenges.

But this is a trial period. You must never faint, never lose hope in yourself, never give in to temptations. They exist now to make you stronger, to help you become a real man, to make you braver and more courageous.

Believe in yourself, remember those times in your life that you faced certain challenges and how you overcame them. Reinforce those visions in your mind now. Develop the mindset of ‘I can do this’ and ‘I will do that’.

2. It’s all in your head.

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No matter the challenges you are going through now, what would determine whether you win or lose is your mindset.

That’s your mentality, what you believe in, what you stand for. If you believe you can, you can. If you believe you can’t, you can’t.

Your word, together with your belief system, is a self-fulfilling prophesy.

No matter what you are going through – have this in mind: You are the captain of your soul, the creator of your destiny.

You can decide on how to respond to challenges, you might not have the power to control things that happens to you, but you have the power to control how you would react and respond to them.

3. Life is not meant to be easy.

Do you think life is easy? I guess not.

Life is enthusiastic for those who are prepared for any stone life throws at them. To get a better life, the one you’ve dreamt about for long, you need to fight for it.

There are over 7 billion people in the universe and every individual is fighting for survival. You have your own fight, so don’t give up on yourself.

Giving up means telling yourself you are not competent of handling circumstances. By this negative self-talk, you accept defeat before it’s actually happened.

4. The storm is almost over.

If you could realize where you are now and where you have come to reach your goal, you would persist more, endure more and continue on your journey to success.

If Thomas Edison decided to quit after 9,999 attempt failed, he would not have succeeded inventing a light bulb.

No success goes without its own hardship and no achievement without failure, and its own story to tell.

“Everything is OKAY in the end. If it is not OK, then its not the end”.

5. Doing the same thing daily.

To succeed in your endeavors, success requires doing the same thing day in and day out. Not once, not twice; but everyday.

You can’t be a guitarist today and tomorrow decide to become a violinist. You have to stick to a profession and learn the ins and outs of it. 

All successful people are known for one thing. Football hero Lionel Messi is well-known for his talent on the field. Steve Job was the founder of Apple.

Even though you are yet to achieve your expected result and feel like quitting already, don’t.

An athlete trains daily to stay in shape.

A blogger who wants to be successful must be consistent with blog posting, comments on other blog, guest posting to gain exposure and backlinks, promoting blog content, etc. This will not yield expected results once, but continuously. Doing this will help in the growth of one’s site, brand and – ultimately – business.

If you are not persistent in what you are doing, there are others folks who are working restlessly to achieve their dream. How would you be able to beat them?

Wrapping up

Rome wasn’t built in a day. It was built brick by brick. Success doesn’t come overnight, it comes through hard work, patience and endurance.

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The Five Elements of Flawless Customer Experience 10

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Ownership of Emotions
The Unexpected


When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.


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You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”


You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.