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Every business in the modern world needs to become digital as a question of survival.

It doesn’t matter if you’re a start-up or an established business, you’ll be wanting to use all the digital marketing strategies out there to reach as wide an audience as possible.

With the advance of technology, it’s more than possible to quickly grow your business if you focus on utilizing digital marketing strategies. With all this in mind, let’s hop on in and consider the key marketing hacks for start-ups.

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1. SEO Optimization

If you’ve got a beautiful website up and running, this is no use if your target audience can’t find you!

When you’re the new kid on the block, it’s unlikely that lots of people are going to be typing your name into Google, which is why SEO is of critical importance.

You’ll want to integrate SEO into your strategy to improve your rankings in Google over time.

You’ll need to do good keyword research to establish the keywords and key questions that your target audience are searching for.

These could be related to your industry or other similar topics. You can do keyword research yourself, or if you would like some help with this, then you can outsource your SEO to a professional company.

You’ll also want to analyze your SEO strategies and improve your meta tags

2. Create Killer Content

Once you’re driving more traffic to your website, you’ll need to ensure that you keep producing fantastic content so that your consumers keep coming back for more!

If your website is user-friendly, and includes lots of valuable blog and video content, then your target audience are far more likely to share your content on social media and get people talking! 

Read also: How I Got 103, 231 Page Views on My Blog in 1 Month

3. Online Presence

Making the most of social media will ensure that you have the opportunity to drive your online presence to the max.

Doing this will mean that you come to be considered as a reputable and innovative company. It’s best to look back to your target market research and put most of your efforts into the social media channels that your consumers prefer.

Digital marketing closely relies upon communicating your branding to your audience in the most authentic way possible. Your branding will be based on the values that your audience identify with, so the more noise you make, the further your following can grow. 

Read also: How I Increased My Pinterest Traffic by 778% in 2 Months

4. Video Marketing

It’s an excellent idea to create video marketing material to promote yourself online.

You and your team can work on scripting, staging and creating this as a fun project together.

You could choose any theme, from; talking about the different people in your company and introducing yourselves, to product tutorials or promotions about new products to come.

Video marketing can be an excellent way to allow your audience to get to know you and stand out from the crowd.  

With so many options available, sometimes digital marketing can be a little overwhelming when you are first starting out. If you sit down with your team and work out a strategy that’s based on your business values, this should help to lay the foundations.