If you want your business to thrive, you will undoubtedly market online.
Some businesses rely entirely on their online business, whereas others use a combination of online and offline marketing tactics.Â
No matter what, you need to be on your A-game with your digital marketing strategies to attract customers away from competitors.
Being online isn’t just about pretty content and regular newsletters; you have to know what tactics bring results. If you’re new to the digital marketing world, we’ve made a list of key concepts for you to know about before you launch your campaign.
1) Search Engine Optimization (SEO)
SEO is one of the most prevalent and sought after tools in the digital marketing world.
By focusing on optimizing your content with keywords, indexing, and backlinking, you will boost your business’s ranking on search engine results.
SEO has become an art form, and thorough knowledge is a must-have to get it right.
If you just go for implementing SEO without much experience or research, you could end up hurting your company and facing penalties from Google.
2) Pay Per Click (PPC) Advertising
This digital marketing model happens when a blog features your company’s ad on their site. You pay a fee to a blog each time a customer clicks on your ad.
Advertisers can place an ad in the form of a sponsored link, which comes up in the top results whenever a relevant keyword is searched for. By using advertising PPC links, you will boost SEO.
3) Conversion Rate Optimization (CRO)
Conversion Rate Optimization is all about converting visitors into customers. Through certain strategies, such as call-to-action (CTA) functions, marketers aim to encourage visitors to take the desired action.
Calls to action include getting visitors to subscribe to a channel, buy a product, or sign up for newsletters.
4) Marketing Analytics
Marketing Analytics is very data-focused. A lot of marketers and businesses can analyze the performance of marketing initiatives by looking at metrics.
Getting a clearer understanding of your analytics will also boost SEO, which holds the key to ranking higher on search engines and getting more traffic.
Marketing analytics involves gathering data from each marketing channel using specialized technologies. This way, you can find out which of your digital marketing techniques work and which don’t.
5) The Sales Funnel
The sales funnel, also called marketing funnel, is known as the purchasing model and looks at the thought processes and actions consumers go through during the process of buying your product.
6) Influencer Marketing
This involves using influential people, such as celebrities or people with a large social media following, to act as an advertisement for products.
You are likely to see this a lot on social media as it has a higher outreach on these platforms.
7) Key Performance Indicator (KPI)
KPI’s are certain goals you can track through quantitative measures to analyze success. Certain metrics you may look at are monthly website traffic or the conversion rates of your call to action functions.
Usually, digital marketers will set expectations and use KPI’s as a way of knowing how successful a campaign is. KPI’s are useful as part of SEO tactics.
8) Business to Business (B2B)
This kind of marketing focuses on companies that have products or services that are mainly for the use of other businesses.
B2B marketers focus on helping other businesses and clients develop as a company.
9) Business to Community (B2C)
This is marketing that is focused on the sale of a product or a service to an individual consumer.
10) Keyword Proximity
Keywords are so important in digital marketing and SEO. Keyword proximity refers to how close some of your keywords may be to each other in sentences or titles.
If you can place your keywords near to each other in a natural-sounding way, this will rank higher on search engines.