Planning a corporate or business event can be a fraught experience if you have either never done it before, or if you are struggling with a particularly tough event.
We know that there is a lot to do, a lot to think about a whole lot to make sure you have taken care of properly. The last thing you want to do is to get to the night of the event and realize you have forgotten something!
In order to help you run the best business event ever, we have brought together a list of how to go about planning and executing your next shindig.
Know the purpose of your business event.
Too often a business or company will decide to throw an event which has the purpose of generating sales, but then they’ll run the event as if it were for an entirely different thing.
If you know what you are trying to achieve you’ll find it a great deal easier to measure your success. Perhaps you’re trying to attract more employees, or perhaps you’re looking to raise awareness of a new product.
Whatever it is, this needs to be abundantly clear to all who attend.
As people, we want to understand things, and we want to know the ‘why’ behind everything.
Give your attendees the biggest answer and make it abundantly clear what you’re trying to achieve so that they can then spend their attention and time dedicated to what you want.
Plan your event.
Once you know why you’re throwing your event, you need to then plan the ‘how’ and this comes down to many things, from the event venue, through to the food, the entertainment and anything else related to how you’re going to throw your event.
You need to have a plan written down and the various people responsible for each element of your event accountable for certain things.
That way you don’t miss anything and it saves you scrambling around for a whiteboard on the night of your event because someone from accounts forgot to bring it!
With your checklist and event plan, you can check if that person has brought the whiteboard the requisite two hours before the event has started, and then source a replacement if she hasn’t done her duty.
As we kind of mentioned above, you need to make sure you’re not taking everything on yourself and that you are spreading out the responsibility among your team or staff.
Sure, it’s important to have someone in charge, and if that’s you, then no problem. But make sure that the responsibility for the event is shared among many people. Have them all accountable and then budget time for each person to do their job.
Talk to each other.
You need to be talking to the caterers who need to be talking to the AV people who need to be talking to the keynote speaker – and everyone needs to be talking to the event organizer.
For a successful event to come together, everything needs to be done as it should be. To ensure this, appoint a key organizer and make sure that there’s an email or communication method that covers all bases.
Many events are held to get more customers.
You want to plan for this and follow up with the people who attend your event. If your attendees have only submitted their emails as confirmation of their attendance, then you need to email them and lock them in to attend. If they have given their phone number with their details then guess what? Give them a call!
Get your next event happening with awesome catering, entertainment and a killer location, and then sit back and enjoy the increase in business or brand that is sure to come when a well-executed event takes place.