How to Brainstorm Brilliant Ideas: The 4 Pillars of Brainstorming

How to Brainstorm Brilliant Ideas: The 4 Pillars of Brainstorming

If you are someone that really loves to come up with creative new ideas during brainstorming sessions, or if you are the type that feels feel intimidated by the brainstorming process, chances are that you still have to engage in brainstorms at work.

No matter your job title or industry, it’s always beneficial to learn new tips and tricks that can be used to help make brainstorming easier.

Because the best ideas strike when we least expect them to come to us, the brainstorming process is incredibly challenging and hard to predict. The people that are able to come up with great ideas on command consistently are always invaluable in the workplace. With this in mind, it’s clear that it is well worth the effort for professionals young and old to invest time and effort in improving their brainstorming abilities.

For most people, developing fresh, new ideas time and time again is an ongoing challenge. Since inspiration strikes at moments that we can’t predict when we need to come up with an idea on the spot we often find ourselves coming up short.

This is a challenge this is somewhat inevitable. But we can do our best to counteract it by following brainstorming best practices.

Brainstorming is difficult for a number of very different reasons.

 These reasons include factors like groupthink, lack of preparation, and poor office culture. The freeloader effect is also pervasive at many offices. This is a hard to avoid problem that keeps people from actively participating in brainstorming conversations.

Additionally, with groupthink, people fall into the trap of thinking the same way that their colleagues do. This type of thinking stifles innovation and keeps the group from coming up with a creative breakthrough. Poor office culture can also pose a challenge to brainstorming sessions.

Those that don’t feel comfortable around their coworkers will have a hard time expressing unique ideas.

Finally, many introverts detest brainstorms, instead preferring to spend time coming up with ideas alone. Despite these many different challenges, if you learn to implement brainstorming best practices you will be well prepared to come up with interesting and original ideas whenever you need to.

The 4 Pillars of Brainstorming Great Ideas

No matter your job title or industry, it’s always beneficial to learn new tips and tricks that can be used to help make brainstorming easier. Learn the 4 pillars of brainstorming to generate great new ideas:

One framework that can be incredibly useful for counteracting the most common brainstorming pitfalls is to implement the four pillars of brainstorming.  The four pillars of brainstorming creative and unique ideas on command were developed by Alex F. Osborn.

Alex F. Osborn is best known as an advertiser who coined the term “brainstorm” in the 1940s. His formula suggests going for quality, withholding criticism, welcoming wild ideas, and combining and improving ideas. These tactics can be used to create a brainstorming environment that all types of employees will excel in time and time again.

He suggests going for quantity during brainstorms, which means putting in the hard work to develop as many ideas as you can during a brainstorm session.

If you are looking for an easy way to increase the number of ideas you’re able to contribute to the group during a session, consider spending some time alone beforehand to prepare.

During a brainstorm, it’s a best practice to keep negative thoughts and feedback to yourself for the duration of the brainstorming session. Another important point that Osborn emphasizes is to be open to wild and crazy ideas during the session.

One of his most famous quotes is, “It’s easier to tone down a wild idea than to think up a new one.”

When the session comes to a close and all the ideas have been shared, take some time to identify creative ways to improve the ideas that the group generated during the brainstorm.  When you take the time to combine the ideas shared by different individuals in the group, you’re guaranteed to come up with a great idea!

More tips on how to brainstorm a brilliant idea

Other tips for brainstorming that you can implement include spending time thinking alone in preparation for group idea generation.

When you’re feeling stuck during a brainstorm, consider changing your environment and getting fresh air to get the creative juices flowing.

Carry an idea journal to make sure you write down ideas whenever inspiration strikes! Some people even like to create a mood board full of inspiration to help trigger ideas.

If you find that your coworkers are struggling to come up with ideas during brainstorms, consider changing the structure of your brainstorming sessions. One study even found that those that tell an embarrassing story to the group before brainstorming feel more comfortable expressing ideas throughout the session.

Fundera created a super cool and unique infographic full of brainstorming tips and tricks. Use the four pillars of brainstorming and these other best practices as your guide to come up with great ideas whenever you need to. Any professional would benefit from taking these ideas to heart and implementing them during their next brainstorm!

How to Brainstorm Ideas: Infographic

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How This Family Guy Makes $10,000/Month Online Teaching Others How to Make, Save and Invest Money

How This Family Guy Makes $10,000/Month Online Teaching Others How to Make, Save and Invest Money - Interview with R.J. Weiss from

This is an interview-style post with R.J. Weiss from The Ways to Wealth.

Hey R.J. What’s your background and what do you do?

I blog about all things personal finance at The Ways to Wealth.

Before I went full-time into blogging, I spent ten years in the financial services industry. Specifically, helping families buy the right type of life insurance.

During my time with a full-time job, I’ve always had different side hustles going on. From freelance writing, Amazon FBA, conversion rate optimization, to website design — there were many projects I pursued outside of work.

How did you start your career in finance?

I got started in finance straight out of college working for my the family insurance business. As I love the financial planning side of things, I choose to specialize in life insurance planning. This led me down the path to obtaining the CFP® Certification.

What made you start blogging?

The Ways to Wealth, which I started in 2016, has been my 5th blog.

The others mostly fizzled out most due to a lack of interest. But, in 2009 I started a personal finance blog called (no longer around) that had some success.

The idea was to write about what I was learning about studying to take the CFP®. The blog was, by all means, a success. I was able to gain valuable knowledge, pass the CFP® exam, earn some extra money and build up a good community.

I then took this knowledge and started a business blog, which allowed the insurance agency I was working for to generate leads.

I started The Ways to Wealth because my passion is personal finance–from investing to travel hacking, I love the challenge of optimizing my finances.

How was The Ways to Wealth born?

I didn’t have much of a plan for starting The Ways to Wealth when I purchased the domain name.

I was actually thinking it would be a niche site, which was inspired by Pat Flynn’s niche site duel. Then, I came across the income reports of Michelle Schroeder-Gardner and wisely changed direction to a more traditional blog.

This change came about 6-months after starting to blog.  I did a timeline of the site in one of my income reports.

What worked best when trying to grow the site?

I had a decent knowledge of SEO. So at first, I started growing the site with email outreach. One of the first posts I had about best investing books of all time, had about 15 links to it.

This was nice to start with but was quite slow to build up, as it can take a while to earn Google’s trust.

The big turning point came when I started to understand Pinterest. I spent a few frustrating weeks on the platform, then it finally started paying dividends.

I went from about 100 sessions a day to 1,000, which was huge for me at the time.

How did you get to 3 million monthly viewers on Pinterest?

the ways to wealth pinterest 3 million monthly views

I lay out my Pinterest strategy here. But at the core the idea is to:

1) Write high-quality content that Pinners want to click through, read, and share.

2) Pin to my own and high-quality group boards, with a keyword-rich description.

3) Continue to Pin my best pins across my own boards/group boards, ruthlessly eliminating Pins that don’t perform well.

One thing to keep in mind is impressions don’t mean much on Pinterest. What counts are clicks to your website. So, you want to design not for impressions but clicks.

What aspects of the online business are you outsourcing or automating and how?

The first thing I outsourced was Pinterest design. I’ll design about 30-40 pins a month, so this was big time saver for me.

Of course, it took some work to get going. At first, I hired 5 or so people on Fiverr. I found one decent designer but the work quality deteriorated over time.

I then went to Upwork and posted a job for a  graphic designer. I found a great team down in Argentina, who I’m very happy with.

I’m currently experimenting with working with a ghostwriter. A few of my latest posts have been transcribed from my recording, with the ghostwriter making sense of it all.

I can compile about 3 posts in 90 minutes, then take another 90 or so minutes to prepare them. Saving me around 3-4 hours per post this way.

What’s your main income stream and why do you think it works for you?

My main source of income for the blog is affiliate revenue. It works because the partners I do have are high-quality businesses, who deliver value and solve real problems. This makes it easy to naturally link to such a partner.

When did you start making more than $10K/month and what was the turning point?

My first month over $10K was in January of 2018. In December of 2017, income was around $3,000 and in July of 2017 around $500. So, it was definitely a jump.

What happened then in January?

First, personal finance is at its peak interest in January.

Second, I had multiple Pins go viral.

Third, in November I started driving traffic via Facebook to the site. So, in January I could take campaigns I’d been fine-tuning for a few weeks and scale them.

How do you balance work and family life?

I have a routine I stick to Monday through Friday.

When inside of my designated working hours, I work. When outside of these hours, I’m not.

This is a lot easier said than done. But the thing important for me is not to take work everywhere I go. This means I don’t have any apps on my phone that are work-related (email, analytics, etc..)

What are you 3 best finance tips for newbies?

  • Focus on your savings rate. How much you save is the most important decision you’ll make.
  • Small incremental improvements add up over time. My favorite example is increasing your savings rate 1% every quarter, means you’ll be saving 20% of your income in just 5 years.
  • Study happiness. Become a student on how to increase your level of happiness. The natural result is you’ll want less overtime, making the game of personal finance a lot easier to win.

What books, blogs or podcasts help you stay motivated along the way of growing an online business?

I read a fair amount to keep fresh ideas in my head.

My favorite podcast is The Tim Ferriss Show.

Two blogs I enjoy reading are:

Farnam Street
Barking up the Wrong Tree

And as far as books. I try to read one a week. A few books I would recommend to online entrepreneurs would be:

Deep Work by Cal Newport
The Compound Effect by Darren Hardy
The Four Hour Work Week by Tim Ferriss

Pin this post if you enjoyed the interview.

Check out my interview with R.J. from TheWaystoWealth to see how he entered the finance niche, started making money blogging, began bringing traffic from Pinterest and monetizing it with affiliate marketing, and is now making $10,000/month from his online business. #blogger #interview #blogtraffic #incomeideas #income