How Brands Are Created: Here’s What You Need to Know 61

How Brands Are Created: Here's What You Need to Know -

The following article is a guest post.

Say something long enough and you’ll begin to believe it! Building a successful brand is based on this principle.

An effective brand understands the emotions that drive sales again and again. Regardless of the size of your business, to facilitate the brand design process you must first identify and understand your target audience.

So, what exactly sets your product apart from the rest?

If it functions just like your competition, then why do some people pay more for a product when there is an exact or similar functioning cheaper alternative? Well, it certainly can’t be only quality, let alone price.

The magic of branding lies not only in reputation, but in influence too. That’s the major aspect of branding that most small businesses don’t understand.

The Emotional Aspect of Branding

Companies influence people to buy their products or services based on an emotional connection of shared values and beliefs. Whether or not this is true, the trick is to ensure that your target audience experiences these feelings.

Just think of it, people of like minds always come together, and you have a sounder emotional connection with someone you share something with.

But then, how do we make the connection between the perceived relationship and the product?

Before companies only focused on promoting the quality of their product or service, but what ensures continual business? An emotional connection would need to be established so potential target consumers appeal to the brand initially.

As time passes, this emotional connection will surpass the functional one. The brand must highlight superiority over its competitors in order to differentiate itself from other similar brands and extend their brand influence and market share. The consumer will then choose this product simply based on this brand reputation over time.

Even if a better product comes on the market, pre-existing brands must continually stay in the minds of their target audience. But is that enough to maintain a repetitive business?

Brands needed to also become more desirable by understanding the desires of their consumers; however, companies were able to connect their brands with such desires.

You also need to define the mission of your business. The CEO of one of Ireland’s leading log cabin suppliers, for instance, says this on the About page of the company: Our mission is to harness our creativity into a viable solution.

The consumer is given a clear picture through dynamic and colorful advertising campaigns. So using their brand of equal value, belief, and superior quality, would finally award the consumer their desires.

If the cost of this branding strategy surpasses the company’s marketing budget, the brand may struggle to stay afloat.

It may require a pretty penny to develop your brand nationally, but you can achieve brand awareness and reputation via your targeted marketplace.

The internet bridges this gap of business opportunity. Google and other major search engines tailor their search results currently via your location for this very reason, giving your online and brick and mortar business a fighting chance in a technologically advanced world.

Consumer desires also change over time. More consumers today appreciate independent retailers that represent creativity both online and in their areas.

Bigger brands create new competitive brands to give the consumer the perception that they too are striving and creative entrepreneurs. This came out of the rise of savvy spenders who eventually saw through companies only after their spending affection.

Remember that, ultimately, people purchase people, not products.

Understand what your target audience wants, needs, likes and dislikes are. Know what are the most effective mediums to illustrate honest values and quality to remedy a specific consumer concern or desire with a human touch.

Educating your customer is a great way to build a reputation without referrals. Try new marketing mediums, innovate, create, and continually measure and critique brand improvements.

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10 Things Uber Successful People Do in the Morning 15

10 Things Uber Successful People Do in the Morning

Who doesn’t want to be successful? Whatever our purpose in life may be, we want to achieve success with it. Although success is usually perceived as career growth, it also encompasses personal growth. These two things go together.

So what can we do to reach the personal and professional growth of uber successful people? Maybe we can imitate some of their habits. Their morning rituals, in particular, set the pace of the day.

Did you know that the way you start your mornings affects your entire day?

You probably felt that, but guess what: science proves it as a fact, too.

In a study called “Waking up on the wrong side of the bed: start-of-workday mood, work events, employee affect, and performance,” researchers found that whatever the mood of workers was during the morning, they preserved it throughout the entire day.

So if you start off in a good mood, you have greater chances of having a great day. That’s why morning routines are so important.

Let’s learn from the ultra successful people, shall we? How do they start their mornings?

What The Most Successful Do in The Morning

1. Spend Time with the Partner.


As we said, success is not only about professional achievements. It also means having the right person by your side.

Take Mark Zuckerberg and Priscilla Chan as an example. They are both crazy successful, and they are definitely happy to have each other.

Waking up next to the person you love makes every morning special. Appreciate that moment. Have a coffee together. Talk. Be glad you’re there for each other.

2. Mindfulness.

Yes; mindfulness is a habit.

Successful people are always busy. Can you imagine a hectic morning with dozens of urgent email messages, business partners calling, and the kids yelling? And they are still in their pajamas! That’s why they practice mindfulness.

Researchers from The University of Sydney found that mindfulness reduces work-related stress and improves the mood at work. That’s why successful people always seem ready to deal with any situation.

So how do you practice mindfulness in the morning?

Just wake up. Take few deep breaths. Be aware of the present moment. Be aware of the responsibilities the day ahead will bring. Relax, and tell yourself that you’re ready.

3. Plan the Day.

A good plan will set you on the right track.

Plan your tasks for the day in the morning. When you have such an outline, it will be easier to handle all responsibilities. You’ll know you’ll have time for all tasks.

If you realize there’s not enough time, you should plan how to outsource. If, for example, you cannot complete a business report, you can hire assignment masters to write or edit it for you.

4. Exercise.

I know; it’s a cliché. However, it’s also an activity that works.

Physical exercise makes you fitter, but it also makes you happierWhen you’re done with your morning exercise ritual, you feel at ease, and things start to clear up.

Most successful people exercise. Hillary Clinton does yoga. Obama works out for 45 minutes six days per week. Mark Cuban does cardio fitness. Follow their example!

5. Practice Patience.

Too many things ahead? If your schedule is busy, you’ll be eager to get things done ASAP. The morning is the period of the day when you should practice patience. Relax.

You already made a plan. There’s time for everything. You’ll get through the day. For now, cherish this precious moment of morning relaxation.

6. Juice Up.

How to Win The 9-to-5 Battle by Staying Healthy at Work

It’s no wonder why so many celebrities are into the latest juice detox trend. Healthy juices give you valuable nutrients and make you feel more energized.

Have a different juice every single morning. Sure, the juicer will take some cleaning after, but the juice will certainly give you enough energy for that.

7. Eat Breakfast.

You saw this coming, didn’t you?

Uber successful people know that the breakfast is the most important meal of the day. It’s even better when it’s healthy.

Yes; the juice can be your breakfast, but it won’t make you feel full for long. If you don’t intend to have a standard breakfast, pack some fruit for work. A banana and an apple are mandatory!

8. Hydrate.

Have a glass of water as soon as you wake up. Hydration is essential for the way your entire system functions.

9. Be With the Right People.

In Tools of Titans, author Timothy Ferriss refers to a so-called “five chimps theory” in zoology. According to that theory, you can predict the behavior of any chimp if you analyze the five chimps they usually hang out with.

There’s a lot of wisdom in that theory. When you surround with nervous people, you’re nervous, too. When you surround yourself with positive characters, you reflect good vibes, too.

The first people you contact in the morning will set the mood for your day. Choose them carefully.

10. Celebrate Achievements.

When you wake up with a positive mindset, you’ll boost your chances of spending a good day.

Instead of thinking about all obstacles ahead, you should take time to think about all achievements you’ve made towards your current goals. This appreciation will convince you that you’re on the right track.

When we sum things up, all these morning habits of the ultra successful people seem pretty simple, don’t they?

However, it takes tons of persistence and commitment to stay true to them. Start by making small steps. Pick few of these activities and repeat them every day, until they turn into habits.   

Cathy Baylis is a personal growth expert who writes insightful articles that motivate and challenge others. She has worked as a writer for a little over a decade now, and owns several blogs that she updates on her free time.