5 Ideas for Starting a Small Business without Having an Office 57

5 Ideas for Starting a Small Business without Having an Office - let's reach success

This is a guest post by Emily, a writer for SVA Vending, a trusted company which supplies a vending machines in Australian market. Emily always spends time reading books about business to support her writing skills.

Who says all businesses need deep pockets from which to draw operating capital from?

While you cannot expect to form a high-end tech startup at a bustling city location or a grocery store empire generating millions of dollars in revenue per year, there’s definitely a dozen or so small business ideas that can be formed on a shoestring budget. Some of these ideas for starting a small business don’t even require a fully-equipped office.

1. Child or Pet Sitting

There are two ways to do this – either clients come to your place or you come to theirs.

If you choose to do the former, you’ll need your own home with adequate space. If you choose the latter, you’ll need a reliable mode of transportation to get to your client’s houses.

Child care or pet care services require minimal overhead expenses to start and is ideal for people who love caring for children or pets. The starting rate for these jobs is around $15 per hour.

Before you get excited, however, keep in mind that you’ll need to grow your client base. Which is never that easy to accomplish as parents and pet owners are very meticulous when it comes to finding a babysitter or pet sitter for their loved ones.

2. Home Cleaning

house sittingIf you like to get down and dirty, home cleaning is a business you may find appealing.

The cleaning industry is subdivided into two market groups – residential and commercial. The residential arena encompasses maid services, carpet cleaning, window cleaning, and a slate of other less-frequently needed cleaning services.

Residential cleaning is generally less expensive compared to commercial cleaning which require more costly commercial-grade equipment and transport vehicles. You don’t need a full office dedicated for your home cleaning business. Just have a smartphone, landline, and computer to manage clients and work schedule.

3. Vending Machine Investing

The vending machine business may not have been shouting “profits” for the past several decades nor is it seen as a sexy or innovative industry, but make no mistake of its profitability as an investment.

You can start with one vending machine and then add new machines as you save up money from your first investment.

You can choose to invest in the type of product being sold, such as drinks, candies, protein bars, toys, etc. A bulk vending machine will cost around $200 or less. The best vending machines, on the other hand, cost around $3,000 and are electronically operated. Although multiple times steeper, these higher-end models offer more space for inventory and are more consumer-friendly.

4. eBay Selling

New business opportunities were birthed at the same time the Internet of Things came into being, one of which is an online seller.

Today, consumers sell their items online on sites like eBay and Amazon. Items of good value at decent conditions fetch an attractive price at online marketplaces than at a garage sale.

Selling at eBay as a business for entrepreneurs will be rocky at first. Don’t expect to make thousands of dollars per week. Nor should you expect it to supplant your existing work.

At best, selling at eBay or Amazon will provide supplementary income for your main job. To increase your revenues through this channel, add links to other eBay products in your auction listings.

5. Writing

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All you need is a computer and internet connection to start. That’s literally it.

Although it will feel more of a sideline or gig rather than a small business, you can actually turn it into a business once you have the experience and the connections.

Writers are given more assignments, from blog posts to academic papers, as they prove themselves worthy of such intellectual projects. If you can create consistently high quality articles, you’ll have too many assignments, sometimes more than you can handle at any given day.

You can outsource the workload to other freelance writers for a discounted rate and pocket the difference. All you need to facilitate this is forwarding instructions to your writers via email or instant messaging.

Whether you’ve chosen to go for the eccentric vending machine franchise or the more stable accounting startup, a small business is within reach even for those with limited budget. Make sure you create a business that’s congruent to your passion and expertise. Whatever that may be, there’s always something profitable for you to venture out into.

See also:

10 Steps to Starting a Business
How to Create a Million-Dollar Business This Weekend
25 Businesses You Can Start for Less Than a $100

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The Five Elements of Flawless Customer Experience 6

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Time
Understanding
Ownership of Emotions
The Unexpected
Follow-Through

Time

When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.

Understanding

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You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”

Follow-Through

You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

***
Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.