6 Inspiring Biographies You Must Read Once in a Lifetime 104

6 Inspiring Biographies You Must Read Once in a Lifetime - letsreachsuccess.com

This is a guest post by Jasmine Demeester, a sub-editor at Custom Dissertation Help Deal and a Pro Blogger. 

Reading biographies is a learning experience and you get lots of useful guidance that will pave your way to success.

A biography is a personal account of a famous personality in which they share their good and bad experiences. Biography can be a source of inspiration for the people who want to make it big in life.

Reading the success stories of people gives you the motivation to achieve your life goals. It is also a source of reference to deal with positive and negative experiences of life.

Besides, it diversifies your knowledge and exposes you to the different facets of life.

So if you want to learn important lessons of life, we present here some of the best biographies you should get a copy today:

1, “The Autobiography of Benjamin Franklin” By Benjamin Franklin

This biography reveals the life events of Benjamin Franklin, one of the founding fathers of America.

It narrates the story of a boy from a middle-class who played an important role in the freedom of America.

In this book, you’ll find who the rock-solid self-belief of Benjamin Franklin led to the creation of United States of America.

This biography also traces back the life in the 18th century. Read it for its idealism and intellectualism.

2. “Long walk to freedom” By Nelson Mandela

This is another worth-reading biography of an iconic leader. This book unfolds the life of Nelson Mandela right from his childhood to his struggle against apartheid and his subsequent release from the prison to become the prime minister of South Africa.

This books peeps into the time of Nelson Mandela in Rhode Island prison where he spent 27 years of his life. This biography also unravels his struggle for making South Africa a democratic country.

Reading this inspirational biography if you want to know more about this iron man of South Africa.

3. “The Story Of My Experiments With Truth” By Mahatma Gandhi

Mahatma Gandhi is one of the most famous leaders from the South Asian region. In this biography, you’ll also find the spiritual side of this legendary leader. It starts with his life South Africa and takes you through the pivotal events of his life that include his long struggle for the independence of Subcontinent.

It reveals every insight of this famous leader of India. You also find his specific philosophy on life so consider it to read this interesting biography.

4. “Chronicles, Vol 1” By Bob Dylan

Bob Dylan does not need any introduction. This book is the first volume of the autobiography of Bob Dylan. It consists of three chapters which unveils the defining moments of his life.

In it, he gives an account of his life in New York back in 1961, right from his music journey. So if you are also a huge fan of Bob Dylan then never miss out to read this awesome biography of Bob Dylan.

5. “The Autobiography of Malcolm X” By Malcolm X

In this biography, Malcolm X reveals the precise insight of his life.

He manifests about the poverty he faced in his childhood, his criminal background while he was teen and his popularity as a public figure.

His biography teaches you how to achieve your goals despite having lots of challenges in your life. In this biography, he also talks about his journey of converting to Islam. You should also consider this biography to read as it has lots of life lessons for you.

6. “Open: An Autobiography” By Andre Agassi

Andre Agassi is the prominent name from the tennis world and his biography is worth reading for you. He reveals about his life precisely in this biography. That not all as he also talks about controversies attached with him. If you are a big fan of Andre Agassi then this best-selling biography is inevitable to read.

Any other famous biographies worth reading

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The Five Elements of Flawless Customer Experience 6

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Time
Understanding
Ownership of Emotions
The Unexpected
Follow-Through

Time

When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.

Understanding

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You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”

Follow-Through

You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

***
Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.