6 Hottest Instagram Tools to Improve Your Marketing 37

6 Hottest Instagram Tools to Improve Your Marketing

The following article is a guest post.

Instagram has become one of the most used and powerful social media platforms in the past two years and has over 800 million active users to date, and this number is increasing with every passing day.

There are over 40 billion photos published on Instagram so far, and over 55 million photos are published every day.

For most of us IG is just a social media app where we express ourselves through the pictures. But for many people, Instagram is a business and a proper earning platform. And that’s the reason to write this article. We are going to share some marketing strategies where you can not only gain followers on Instagram fast, but you can also improve your marketing strategy.

1. Hootsuite.

This is a platform for social media management, which makes it very easy for you to publish and schedule posts on the Instagram. You can record your Instagram posts on this platform and Hootsuite will post them with you not being worried or forgetting to publish.

When you have scheduled your post, you can move on handling others social media marketing things, and when this app publishes your post, you will get a notification.

2. Combin.

Combin is a very useful tool to gain followers on Instagram fast. Combin’s powerful search tool lets you gain organic followers on your Instagram page and also enables you to find the accounts and posts of your targeted audience by many ways like hashtags, locations, among followers and commenter of your competitors. I like this app a lot cause it’s really useful to gain organic followers.

3. LinkTree.

This is a free tool that enables you to optimize  your Instagram traffic. Whether you are a blogger or an artist if you run a business or have a content platform. You can have one link in a bio on Instagram to gather all the content you’re driving followers too. You can manage how that link works with a free tool. One bio link will help your followers find all of your recent content easily. And you can send your followers to different destinations, articles, web-stores, event pages, social causes, etc.

4. Boomerang.

Boomerang is a very well known app that got a lot of attention last year. This is a free tool that let you create videos that attract a lot of audiences. Having an appealing video with no voice can be a very useful for the audience and can be a great marketing tool for your Instagram account.

5. Foursixty.

This is one of the most useful tools of Instagram that enables you to sell your products on Instagram, you must have seen a lot of selling sponsored posts on Instagram lately, this is what Foursixty does! It enables you to sell your products by linking them to their product page (website, Facebook, etc.). It also lets your customers add the products directly into the cart without having to browse the internet for the website.

6. Repost.

This is a free tool available in the app markets that enables you to repost on Instagram. It’s a very good marketing tool that lets you share your customer’s posts which means you appreciate their views and opinions. It’s the purest marketing tool you can have, and you just have to click and share the post you want to share. Many businesses also use this tool as their “customer feedback.”

Instagram has become an essential and useful social media platform for the masses and you it’s not surprising how a large number of people have started using it as a social media marketing platform. Any of these marketing mentioned above tools will help them get a strong brand image.

Which tools did you find useful? Or which tools do you use?

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The Five Elements of Flawless Customer Experience 10

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Time
Understanding
Ownership of Emotions
The Unexpected
Follow-Through

Time

When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.

Understanding

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You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”

Follow-Through

You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

***
Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.