5 Ways to Step Up Your Online Business Game

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Your online business is something you’ll be available for 24/7, and most probably other people in your life will often encourage you to take a break.

But even though you’re your own boss, that doesn’t mean less work. In fact, in the beginning (and for a long time) it means less money and a ton of work and experimentation.

I’ll now share with you some ways in which you can level up. They are all areas you should pay attention to. But skipping one might lead to plenty of missed opportunities.

So, assuming you’re in this for the long game, let’s see how to take your precious online business further:

1. Stay current on trends.

Things are moving fast in the digital world. New gadgets, companies, brands, marketing techniques, types of content, payment methods, laws, and more, are coming out every day. And you might easily miss something important if you just rely on other people to keep you updated.

Start using Google Alerts, read articles on the top publications in your field. Follow trendy hashtags on social media, see what influencers are talking about, go to events, attend webinars.

There are plenty of ways to stay on top of business news. Just make sure you turn this into a free time activity and do it often.

2. Produce video content.

video content

If you’re still denying its importance, you’ll be left behind soon.

People prefer watching video and that’s gonna become even more popular in the future. What’s more, they’re doing it mainly on mobile devices.

So don’t stay away from it. Even if you aren’t comfortable with making videos yourself, (although that should be on your list too), you can outsource this, or just do screen recording for now.

The point is that by not making the most of video, you’re missing out on the eyeballs on YouTube, and Facebook and other social media channels, that will engage with your content more because of its type.

Which brings us to the next point.

3. Leverage social media.

Even if you’re already utilizing it, chances are you aren’t active on all important social media platforms.

But what if Instagram was a goldmine for your business and you never gave it a try? What if you could find your next client on LinkedIn? What if you can get a ton of traffic from posting answers on Quora?

You’ll never know until you try.

4. Optimize more.

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All businesses need SEO. You  should know exactly why, what it’s about, and its main elements.

But it’s also worth investing in professional services.

What Google thinks about your website matters more and more every day as new updates come out often.

So you don’t just need to do on-page SEO, while still having user intent in mind, and plan to rank high for all your keywords. No. You should also make sure you’re perfectly optimized for mobile. That your old content is updated too. That you’re doing internal linking right and getting backlinks from quality sites. That your domain’s authority is increasing, and you’ll never do something that will get your site penalized.

And that’s just one part of SEO. Then comes the time to monitor everything carefully, fix errors in the code of your site that you probably can’t even find, think about security and analytics.

There comes a time in every online business’s life to invest more, in order to get more in return. SEO is something you can’t go without. The difference between being on the first and third page of Google means millions of dollars for some companies.

To get more organic traffic and fix any optimization issues you might be having without even knowing, you can check out Webris. It’s voted best search agency in New York.

5. Use the latest technology.

Innovation should be part of any aspect of your online business. So give some tools a try soon.

That could be Quickbooks if you’re looking for accounting solutions. Or adding a chat box to your site and encouraging potential customers to get in touch. It can be a software to track your time and productivity, or communicating better with your team with Slack.

Social media can be automated too and thus save yourself a ton of time. Get to know the features of Zapier, Buffer, IFTTT, Hootsuite, Crowdfire, CoSchedule, and more.

Welcome change in your life and your online business, and you’ll constantly be on the grow.

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Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

E-commerce is a booming industry and will only continue to grow in the coming years. That’s why it’s not so surprising that there are plenty of people who want even just a small slice of the proverbial pie.

But whether or not you are looking to establish a full-blown online store or would simply want to supplement your income by buying and selling items on the side, you have to pick a product to sell that would, well, sell.

With the right marketing strategy, one can argue that anything and everything can be sold online. However, the real challenge is finding a product that is conducive to success. How do you find that product? Here are a few pointers.

Finding The Ideal Product to Sell

1. Target Hobbyists and Collectors

You’ll be surprised by just how much money hobbyists and collectors are willing to spend to fuel their passions.

If you have a knack for finding rare items, you’ll be a big hit with collectors. Whether they’re interested in action figures and toys, lapel pins, first edition books, stickers, sports cards, or even antique dinnerware. Just make sure that everything is legitimate.

Meanwhile, there is no shortage of hobbies on which people willingly invest their time and money.

Some of the more popular ones include biking, fishing, knitting and crocheting, calligraphy, model building (including radio-controlled vehicles), and handicrafts. Look for a leisure pursuit where you can act as the product-based solution and you’ll easily enamor yourself to these customers.

2. Something Hard to Find or Can’t be Bought Locally

There are some things that can be easily found in a local grocery store or a specialty shop — say gardening or baking supplies. But what about specialty foods, magician’s accessories, eco-friendly products, and fandom items?

Most likely, people will go online to find these. You can enlist the help of Google Trends and Google Keyword Tool to get a glimpse of what kinds of products people are searching for online and use the results as a guide to pick a niche product to sell.

You can also try to sell products that can’t be bought or difficult to procure locally, like Japanese Kitkats, the “three-story” alfajor Oreos, or Asian beauty products. The latter, in particular, is a good place to start since a lot of products are only available in select countries or regions but are available through wholesale Asian cosmetics websites. Do the hard work of sourcing these products (and offer them at reasonable prices) and see just how much your customers will love you.

3. Star with The Accessories Before The Big-Ticket Items

When people buy big-ticket items such as 4K TVs, high-end smartphones, and gaming laptops, they buy them only once. Their next purchase of these kinds of products will probably be in the next two to three years.

These are big investments, after all, and people are much more reluctant to spend huge amounts so often. However, accessories are much more common purchases and people are relatively more agreeable to spending more often on these items. Especially when they’re meant to increase the performance or ensure the longer life of the bigger product.

Think about HDMI cables and switchers for TVs, charging cables and power banks as well as cases and protectors for smartphones, and gaming accessories like a mouse, a keyboard, and a good pair of headphones.

If you already sell the big-ticket items, then it’s a wise decision to add the accessories to your online catalog. If you’ve yet to choose what to sell on your online shop and/or you have a limited capital, you should consider selling these kinds of accessories first.

4. Consumables Mean Customers That Keep Coming Back

Consumables mean that you will have a steady customer base and a rather reliable revenue stream. What’s more, when people need to order products from you regularly, it’s much easier to build a loyal customer base.

Think about specialty cooking ingredients (Himalayan pink salt, anyone?), supplies for arts and crafts, and even cosmetics. Just make sure you’re able to deliver each and every time, since you don’t know when your customers will run out of their stock or order in bulk in advance.

Of course, choosing which product to sell is just one part of a thriving online business, since you should also take into consideration the demand, potential competition, and reliable suppliers, among others. However, it’s also undeniable that finding a saleable item is a huge contributor to your business success. Good luck on your journey as an online entrepreneur!

If you're into ecommerce, you might be wondering what product to sell on your online store. Here are 4 great ideas that are sure to make you money and bring you loyal customers: #ecommerce #onlinestore #makemoneyonline #sidehustle