This article was written by Ian Pearson.
For every business and for a variety of reasons, the truth is that there will be a time when it is simply the best idea to start a new one. This process is called rebranding.
It’s basically a strategy of creating a new image for your business. It requires a whole lot of changes – a new logo, different colors, new product images, and even the way that you present yourself to your clients.
All in all, rebranding is not an easy thing to do. A great tactic to combine with it is making it into a company event.
Why rebrand in the first place?
The reasons for rebranding are many.
Most commonly it is because the business leader has made some bad business choices in the past. So now they need to change how they represent themselves, because they don’t want to be stigmatized as a company that failed.
Or, it could be the fact that the business changed owners, who now need a fresh way to present themselves to their customer base.
Whatever the reason, rebranding needs some investments to be made, and a lot of publicity.
The rebranding event
Making an event when your rebranding process is near its end is a great tactic to let your customers know about the big changes going on.
The fact is that your new image needs a little push. Rebranding events come in many forms, but usually, the goal is the same – to draw your customer base and let them know that the new brand is better and that they can trust it.
What kinds of rebranding events are there?
The best way to hold your rebranding event is to do it live. The reason is the fact that this way you have the chance to really get to know how your customers feel about the whole thing.
It may require a certain budget, but it’s worth it because you’ll get to learn a lot about your customers and competition. This is a benefit that you don’t get by holding an event via a conference call.
As for the kinds of rebranding events, there are various possibilities.
You can choose to represent your brand via a sporting event.
You can sponsor a local team or choose to put money into their equipment. This is a great way for your brand to be represented via all their banners and displays.
Another option that you can go for is sponsoring a party.
Invite a lot of professionals from particular fields to attend. This kind of an event is bound to draw a big crowd, so it’s the perfect way to make an impact.
You can decide to join efforts with a non-competing local business.
Having a partner will spread the word about your rebranding process and bring you new customers.
How to host the event?
After you have decided what kind of event for the rebranding process best suits your needs, you need to get down to actually organizing and hosting it. Your goal is to host an event where everything goes as planned, and leaves people satisfied with attending it.
For starters, you need to make a plan.
There is a number of items on your checklist – guest lists, catering and drinking, seating orders, and the like.
You mustn’t lose track of an important item, and leave a bad impression. This is why careful planning is essential.
You want everyone to remember your event as something amazing.
You also need to find the best time to hold it, so that everyone can fit it into their schedule. You can opt for choosing a theme for your party, or you can make it be a casual event.
You can hire a local band or a DJ with a great set to incite the right mood.
Professionals at PhotoBoothMe suggest setting up a photo booth so that everyone can turn their great experience into something they can remember it by. However, you also need to make sure that you don’t overdo everything.
Don’t forget to properly promote your event as part of your rebranding strategy.
Ignite your social media channels and make use of email contact lists. If you invest in your promotion, it is bound to pay off after your event has left a great impression.