The Secrets of Running a Successful Workshop

The Secrets of Running a Successful Workshop

The following article is a guest post.

Workshops have a number of different functions for businesses and business people. One thing is for certain, though: if you want to be successful in your field, you’re going to need to plan a good workshop.

Workshops help you impart your knowledge, increase your profile- and they make you money.

Why Run a Workshop?

To help people learn and advance in their field, nothing compares to a workshop. They’re way more engaging than a lecture, and have more diverse functions.

If you’re a management consultant, a workshop is a great way to set out a plan for your client and help them acquire the tools they need to make their business develop and grow.

If you run a business and have taken on new staff, a workshop can help them get up to speed on everything they need to function well in your working environment. Furthermore, it will help the new team members feel immediately engaged and welcomed. It shows you that you care about their development.

If you advertise your workshop as a method of acquiring skills in a field, imparted from an experienced mentor, you can increase your profile and make a nice amount of money. However, for the workshop to be a hit, it has to be good.

Here are five tips on how to run a successful workshop.

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1. Don’t Lecture.

The clue is in the name: it’s a workshop, not a lecture.

This means that people want to be engaged and active. People may have signed up to this above a lecture because the more traditional format just does not work for them.

Don’t just talk to people for three hours, or they won’t be enthusiastic about your program, and they won’t come back. Plan activities and get people involved, and keep them engaged.

2. Keep It Small.

More people in your workshop means more money. But if you think like that, people in your workshop will feel it, and they’ll walk away feeling like mere cash cows. That’s not good for establishing a good reputation, or generating repeated custom.

For inhouse workshops, where the imperative is to train, a workshop that’s too big means they you don’t adequately impart the skills you need for your staff to develop.

A workshop shouldn’t really be much bigger than twenty. If you’ve gone over twenty-five, you’ve oversold.

Smaller groups facilitate better networking between participants. It helps them make connections, and it allows you to devote enough time to each individual.

With smaller groups you can address everyone’s concerns and needs, and have a little one on one time with everyone; helping them get the most out of it.

3. Make It Interactive.

Interactivity can involve lots of things; even a simple group discussion is interactive. A way to facilitate the discussion fairly is to make sure no one dominates the discussion, so everyone can engage.

New developments in technology allow for a different kind of interactive engagement. Use a tool like an Event App to help engage your participants in real time, inviting them to view resources and participate in poll- and get live feedback.

4. Focus on Results-Based Activities.

To create a workshop where people feel they’ve achieved by the time they leave, focus on results-based activities.

Every activity or plan should have some sort of goal; either participants will have acquired new skills by the end of the workshop, laid the groundwork to developing new skills, or they’ll walk away without a lot of new ideas.

The best day to do that is with activities that have a clear learning objective, and simple steps on how to get there.

5. Use Diverse Resources.

By the time your workshop is done, the room should look like there’s been a workshop in it. This means lots of different resources need to be employed throughout your workshop.

The most basic is a whiteboard, to provide a visible focal point. Then there needs to be papers, pens, charts, graphs, interactive quiz sheets… The more diverse the resources, the more likely you are to keep even the most wandering of minds engaged.

Now that you know what’s necessary to run a successful workshop, you’re ready to start planning it.

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Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

E-commerce is a booming industry and will only continue to grow in the coming years. That’s why it’s not so surprising that there are plenty of people who want even just a small slice of the proverbial pie.

But whether or not you are looking to establish a full-blown online store or would simply want to supplement your income by buying and selling items on the side, you have to pick a product to sell that would, well, sell.

With the right marketing strategy, one can argue that anything and everything can be sold online. However, the real challenge is finding a product that is conducive to success. How do you find that product? Here are a few pointers.

Finding The Ideal Product to Sell

1. Target Hobbyists and Collectors

You’ll be surprised by just how much money hobbyists and collectors are willing to spend to fuel their passions.

If you have a knack for finding rare items, you’ll be a big hit with collectors. Whether they’re interested in action figures and toys, lapel pins, first edition books, stickers, sports cards, or even antique dinnerware. Just make sure that everything is legitimate.

Meanwhile, there is no shortage of hobbies on which people willingly invest their time and money.

Some of the more popular ones include biking, fishing, knitting and crocheting, calligraphy, model building (including radio-controlled vehicles), and handicrafts. Look for a leisure pursuit where you can act as the product-based solution and you’ll easily enamor yourself to these customers.

2. Something Hard to Find or Can’t be Bought Locally

There are some things that can be easily found in a local grocery store or a specialty shop — say gardening or baking supplies. But what about specialty foods, magician’s accessories, eco-friendly products, and fandom items?

Most likely, people will go online to find these. You can enlist the help of Google Trends and Google Keyword Tool to get a glimpse of what kinds of products people are searching for online and use the results as a guide to pick a niche product to sell.

You can also try to sell products that can’t be bought or difficult to procure locally, like Japanese Kitkats, the “three-story” alfajor Oreos, or Asian beauty products. The latter, in particular, is a good place to start since a lot of products are only available in select countries or regions but are available through wholesale Asian cosmetics websites. Do the hard work of sourcing these products (and offer them at reasonable prices) and see just how much your customers will love you.

3. Star with The Accessories Before The Big-Ticket Items

When people buy big-ticket items such as 4K TVs, high-end smartphones, and gaming laptops, they buy them only once. Their next purchase of these kinds of products will probably be in the next two to three years.

These are big investments, after all, and people are much more reluctant to spend huge amounts so often. However, accessories are much more common purchases and people are relatively more agreeable to spending more often on these items. Especially when they’re meant to increase the performance or ensure the longer life of the bigger product.

Think about HDMI cables and switchers for TVs, charging cables and power banks as well as cases and protectors for smartphones, and gaming accessories like a mouse, a keyboard, and a good pair of headphones.

If you already sell the big-ticket items, then it’s a wise decision to add the accessories to your online catalog. If you’ve yet to choose what to sell on your online shop and/or you have a limited capital, you should consider selling these kinds of accessories first.

4. Consumables Mean Customers That Keep Coming Back

Consumables mean that you will have a steady customer base and a rather reliable revenue stream. What’s more, when people need to order products from you regularly, it’s much easier to build a loyal customer base.

Think about specialty cooking ingredients (Himalayan pink salt, anyone?), supplies for arts and crafts, and even cosmetics. Just make sure you’re able to deliver each and every time, since you don’t know when your customers will run out of their stock or order in bulk in advance.

Of course, choosing which product to sell is just one part of a thriving online business, since you should also take into consideration the demand, potential competition, and reliable suppliers, among others. However, it’s also undeniable that finding a saleable item is a huge contributor to your business success. Good luck on your journey as an online entrepreneur!

If you're into ecommerce, you might be wondering what product to sell on your online store. Here are 4 great ideas that are sure to make you money and bring you loyal customers: #ecommerce #onlinestore #makemoneyonline #sidehustle