Tool of The Week: SendPulse – A Solution for Marketing Automation

Tool of The Week: SendPulse - A Solution for Marketing Automation

Regardless of what kind of online business you’re running, what marketing channels you have in place, and what technologies you’re utilizing, email is still one of the most effective ways to reach people and interact with them.

Email marketing simply works. It’s easy to measure and it’s not aggressive (as people are choosing to give you their email address and then decide to open each email). In addition, it’s affordable and pretty easy to start using. An email campaign is something anyone can set up. And with the right tools, you can even automate it and do all kinds of stuff without even having to send an email manually again.

Which brings us to this week’s tool, SendPulse. It’s a platform that maximizes open rates automatically with Artificial Intelligence, Hyper-personalization, Predictive analysis for email, SMS, Web Push, SMTP.

You can even get started for free and send 15,000 emails monthly for no fee. Just imagine what a game-changer this can be for your online business. It strengthens relationships. Some experts even say it works better than social media as the interaction is more real.

Whether you’re a freelancer and want to build an audience through email as part of your personal brand, a digital marketer looking for simpler email marketing solutions, an entrepreneur with a few digital businesses behind your back, or else, you can give this practical tool a try and see how it goes.

Enter SendPulse Automation 360

Today automation is key in business. It doesn’t just save time and let you focus on better aspects of your business, but allows you to grow without the need to be behind the screen, or rely only on yourself and your team.

SendPulse Automation 360 allows you to send the right emails at the right time.

You can trigger emails. Which means sending messages triggered by the actions of your users. Some examples are:

  • a “thank you email” after a purchase;
  • send reminders when customers abandon their carts;
  • welcome the customer after registering on your website.

How Does SendPulse Automation 360 Work?

In a nutshell, you add the event you want to track, then create an autoresponder for it. When a visitor to your website takes the action, the event is triggered and he receives an email.

That process is described in the video below:

SendPulse also keeps track of conversions and provides visual stats. In addition, you can send SMS and web push notifications.

Pricing Plans

  • Free plan.

Have less than 2,500 subscribers? Then you can send up to 15,000 emails per month for free.

  •  Monthly subscription.

This plan is based on the number of subscribers you have or the emails you are planning to send. They go as follows:

2500 subscribers – $9.85/month

3000 subscribers – $29/month

4000 subscribers – $32/month

5000 subscribers – $35/month

10000 subscribers – $53/month

25000 subscribers – $108/month

50000 subscribers – $191/month

  • Pay as you go.

SendPulse also has prepaid email packages that let you pay only for the emails you need. Here’s how the prices look like:

10000 emails – $32

25000 emails – $70

50000 emails – $125

100000 emails – $212

250000 emails – $440

500000 emails – $812

If you are tired of not seeing results with your marketing efforts, head over to SendPulse and give their Automation 360 a try.

Get The Lifestyle Designer's Digest

Sharing my adventures in lifestyle design, building an online business, and growing this blog. Join me for weekly updates.

Previous ArticleNext Article

Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

E-commerce is a booming industry and will only continue to grow in the coming years. That’s why it’s not so surprising that there are plenty of people who want even just a small slice of the proverbial pie.

But whether or not you are looking to establish a full-blown online store or would simply want to supplement your income by buying and selling items on the side, you have to pick a product to sell that would, well, sell.

With the right marketing strategy, one can argue that anything and everything can be sold online. However, the real challenge is finding a product that is conducive to success. How do you find that product? Here are a few pointers.

Finding The Ideal Product to Sell

1. Target Hobbyists and Collectors

You’ll be surprised by just how much money hobbyists and collectors are willing to spend to fuel their passions.

If you have a knack for finding rare items, you’ll be a big hit with collectors. Whether they’re interested in action figures and toys, lapel pins, first edition books, stickers, sports cards, or even antique dinnerware. Just make sure that everything is legitimate.

Meanwhile, there is no shortage of hobbies on which people willingly invest their time and money.

Some of the more popular ones include biking, fishing, knitting and crocheting, calligraphy, model building (including radio-controlled vehicles), and handicrafts. Look for a leisure pursuit where you can act as the product-based solution and you’ll easily enamor yourself to these customers.

2. Something Hard to Find or Can’t be Bought Locally

There are some things that can be easily found in a local grocery store or a specialty shop — say gardening or baking supplies. But what about specialty foods, magician’s accessories, eco-friendly products, and fandom items?

Most likely, people will go online to find these. You can enlist the help of Google Trends and Google Keyword Tool to get a glimpse of what kinds of products people are searching for online and use the results as a guide to pick a niche product to sell.

You can also try to sell products that can’t be bought or difficult to procure locally, like Japanese Kitkats, the “three-story” alfajor Oreos, or Asian beauty products. The latter, in particular, is a good place to start since a lot of products are only available in select countries or regions but are available through wholesale Asian cosmetics websites. Do the hard work of sourcing these products (and offer them at reasonable prices) and see just how much your customers will love you.

3. Star with The Accessories Before The Big-Ticket Items

When people buy big-ticket items such as 4K TVs, high-end smartphones, and gaming laptops, they buy them only once. Their next purchase of these kinds of products will probably be in the next two to three years.

These are big investments, after all, and people are much more reluctant to spend huge amounts so often. However, accessories are much more common purchases and people are relatively more agreeable to spending more often on these items. Especially when they’re meant to increase the performance or ensure the longer life of the bigger product.

Think about HDMI cables and switchers for TVs, charging cables and power banks as well as cases and protectors for smartphones, and gaming accessories like a mouse, a keyboard, and a good pair of headphones.

If you already sell the big-ticket items, then it’s a wise decision to add the accessories to your online catalog. If you’ve yet to choose what to sell on your online shop and/or you have a limited capital, you should consider selling these kinds of accessories first.

4. Consumables Mean Customers That Keep Coming Back

Consumables mean that you will have a steady customer base and a rather reliable revenue stream. What’s more, when people need to order products from you regularly, it’s much easier to build a loyal customer base.

Think about specialty cooking ingredients (Himalayan pink salt, anyone?), supplies for arts and crafts, and even cosmetics. Just make sure you’re able to deliver each and every time, since you don’t know when your customers will run out of their stock or order in bulk in advance.

Of course, choosing which product to sell is just one part of a thriving online business, since you should also take into consideration the demand, potential competition, and reliable suppliers, among others. However, it’s also undeniable that finding a saleable item is a huge contributor to your business success. Good luck on your journey as an online entrepreneur!

If you're into ecommerce, you might be wondering what product to sell on your online store. Here are 4 great ideas that are sure to make you money and bring you loyal customers: #ecommerce #onlinestore #makemoneyonline #sidehustle