Top 8 Ideas for a Small Printing Business You Can Start on Your Own 369

Top 8 Ideas for a Small Printing Business You Can Start on Your Own

This is a guest post by Steven Bowen, a columnist and professional blogger associated with No-refresh.

For the past few years, the printing business has been on boom.

With the evolution of the online printing model, it has become simpler for businesses to start and set up a printing business in the digital marketplace.

Customized printing is on huge demand all across the globe. Thus, it can be an ultimate source of income for those who are planning to start a printing business.

In today’s scenario, with the help of digital printing solutions like online printing software, it has become simple for small startups to launch their business and grow them exponentially on a larger scale. But, there are many people who end up with just digging up with the latest ideas and doing nothing in favor of starting a new business.

In order to help you in this process, this blog post sheds light on setting up the business ideas related to the printing niches that will be really helpful in gaining success.

Though, there is a huge number of printing business ideas available online, we are listing down some of the best ideas that have proved to be highly successful:

Have A Glimpse of 8 Great Printing Business Ideas

1. T-shirt Printing.

If you love the idea of being creative and doing some printing, then you can try your hand at t-shirt printing.

It is the best business idea that you can think of. Everyone loves to wear stylish t-shirts that not only set them apart but also speak out their mind. Thus, it is an awesome opportunity for launching an online t-shirt design business.

Developing an online custom t-shirt printing business is very simple nowadays as there are many reputed companies in the market that offer quality-rich online t-shirt design software at the best possible price in the industry.

2. Mug Printing.

A mug printing business is an awesome idea if you are interested in creating things that other people can enjoy.

The customized mugs with fascinating quotes and amazing designs are the perfect way to express your love for people.

It requires very little investment for setting up the mug printing business. There is only the necessity of a plain mug, printing tool and the printing equipment.

With the proper assistance of online design tools, it becomes simpler for the business owner to craft the design with ease.

3. Visiting Cards.

Business cards are the perfect way to state all the details related to contact information, business designation, address and many more about the person.

Every company has its own brand image and the personalized business cards are an ultimate way to enhance the brand image prolifically.

As a result, these items are in huge demand. So starting a card printing business will help with earning a huge revenue.

There are distinct lettering tool present that can be integrated with the website and enable the users to customize the content effortlessly.

4. Greeting Cards.

Greeting card printing can be highly advantageous for your business during wedding and festive seasons.

These days, people get attracted towards personalized greeting cards that are specifically designed with innovative designs, but land up buying something that is not too interesting. Thus, integrating a product design tool with your website can turn out to be beneficial for meeting the requirements of your customers.

5. Signs & Banners.

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These two are among the most trusted ways of business promotion. Even in today’s digital era, they haven’t lost their importance. They are indeed a great digital printing business idea.

6. Label and Stickers.

All products are almost incomplete without labels and stickers.

Those who are engaged in printing these labels are earning huge revenue. With the help of a label printing service, it becomes easier for the businesses to craft stunning designs for labels and stickers as per their wish.

Hence, you can plan to invest your efforts and money in developing a label and sticker printing business online.

7. Wallpaper / Poster / Banner.

Wallpapers are the ultimate option when it comes to decorating hospitals, restaurants and homes.

So, planning to start a wallpaper printing business can be a smart move.

These days, people are looking out for ways to design the wallpaper on their own and giving them such options will boost not only your sales, but also your brand image.

8. Leaflets and Flyers.

Awesomely designed brochures say a lot about the products, vision, workflow and services of varied kinds of organizations and educational institutes.

The leaflet printing services can turn out to be highly beneficial for any startup.

In today’s digital era, there is a huge demand for flyer printing from all across the globe. Thus, setting up such printing business can help you in adding more sources of revenue.

As per the latest surveys on digital printing business, this is turning out to be one of the most promising ones. With the innovative ideas discussed above, you can rule the industry.

You just need to select the perfect idea, design an eye-catchy UX with the product design tool and promote it on a larger scale. If you succeed to provide your audience with what others cannot, then definitely you will conquer the market.

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The Five Elements of Flawless Customer Experience 10

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Time
Understanding
Ownership of Emotions
The Unexpected
Follow-Through

Time

When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.

Understanding

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You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”

Follow-Through

You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

***
Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.