Now that everything has gone online and all the information about a company is easily accessible on their websites or other search engines, have you thought why do you need a business card?
Yes, there are certain cases where you might feel that carrying a business card is not a necessity, until you realize that it is an efficient marketing strategy.
When you hand over a business card to a prospective client, you are providing valuable information about your company so why not do it in style.
Here are 5 tips that will lead you on the path of making your business card your most valued marketing tool.
1. Multitasking is your ticket.
It will be obvious if your business card only bears your name, your contact number and your company’s name as its only information. But, we are looking for something brand new to introduce to make our card the best out of the lot.
A multitasking card can be your key to success. Make your card an alternative for bookmarks or a notecard to bring some usefulness to it.
Your clients will appreciate the fact that you have put in some time and thought to make your business card a use for all and can see you as a beneficial ally for future.
2. Simplicity is strength.
As a part of the corporate world, you must be coming across a variety of business cards everyday and you must be knowing what people like to see.
Decorative or overloaded business cards are a thing of the past and you must focus on the latest trends.
Business cards are meant to provide apt information so focus on providing just that. Spare the bright shades and keep designs sober.
Your card will make an image of your company for the client, so make sure that they picture you reliable and decent.
3. Make sure they are remembered.
It will be right to say that a business card can alone fetch you great business and profits, if you play that card well.
Your card should be designed in such a manner that they are remembered by your potential customers.
Hire a graphic designer who could help you by creating original templates specifically for your brand. Add a unique factor in your cards to help stand out of the crowd.
4. Show your supports.
Your card can be used as a form of endorsement for you.
If you are supporting a cause, then mentioning it on the card can be a great way of showing your customers that you care about the society.
Mention it in brief such as “Proud supporters of PETA” for using the space which would otherwise go to waste. Use this trick to distinguish yourself from your competitors.
5. Do not overdo.
This point is referring to all aspects of making a card. The design, the paper quality and choice of material should be made keeping in mind what will serve best to your customers.
For instance, opting for a metal business card might seem like an exciting choice but it will be difficult to handle and manage. The size should also be decided carefully keeping in mind it’s accessibility. Do not overdo your business card in any form.
A great trick to making your business card a success is by looking for the card of your competitors. Saving them for reference and for creating huge and noticeable differences can be useful for you.
Also, the quality of printing of the card must be closely monitored but if you opt for the leading companies, then that part is also taken care of for you. Keep your cards always handy and use them as conversation starters for appealing results.